- Agency: Leo New York
- Client: Coffee Mate
- Category: Video Design — Food Commercial
- Location: Brooklyn, New York, United States
- Project Brief: Create a food commercial that positions Coffee mate as part of the daily coffee ritual through rhythmic music, concise storytelling, and a clear “Pour it on” message.
Food commercial video that sells a fridge-door habit runs on rhythm and appetite. Leo New York builds Coffee Mate's "Pour It On" around a sung "give me" hook, warm kitchen scenes, and a five-flavor lineup that closes the spot.
The catchy song hook does more than set the tempo. "Gimme, gimme more" is the opening line from Britney Spears' "Gimme More" — a song familiar enough that most viewers can finish the phrase in their head. That recognition is the participation. You're already in the scene because you know the song, which makes the "pour" feel less like a product demo and more like a ritual you're already part of.
The staging keeps the product within arm's reach in a real kitchen. A backpacked kid grabs the Hazelnut bottle beside a fresh cup of black coffee, and the open-fridge shot frames the creamer as the first thing you see when the door swings wide.
The tagline gets its weight from the type treatment over the lineup. Bold white "POUR IT ON" runs across the bottles in heavy sans capitals and hands the sung hook a clear anchor on screen.
The closing lineup carries the identity work for the whole range. Five bottles stand in a row keyed to their own colors, from cream Banana Bread to purple Italian Sweet Crème to pink Snickerdoodle, so the flavors read as one connected family.
