Standout features:
- Atonal, experimental music
- Dream-like scenery
- Imagery reminiscent of fashion editorials
Dooney & Bourke is a company that produces leather goods such as handbags, wallets, backpacks and other accessories. The brief, 30-second promo video for their brand is a work of FRNDS creative agency.
The bright, airy video showcases two young women in white linen dresses walking and posing along a beautiful, pastoral scenery on hilly terrain. They both wear or carry, quite discretely, Dooney & Bourke products that are made more apparent towards the end of the video.
The video opens with the brand’s name in classy serif fonts and white cloth flapping in the wind. The palette of green, blue and white is enhanced with meticulous post-production work and quality lighting. The entire scene is quite exuberant, vibrant and worthy of a fashion magazine editorial.
Surely the most unusual part of this video is its soundtrack. Instead of the typical somber, accessible tones that accompany these types of videos, the music here is experimental, atonal and at certain transitions, even jarring.
This contributes to the dream-like quality of the video, as the music becomes more conventional in the latter half. The video ends with the same imagery and brand name with which it started.
