- Agency: Anomaly
- Client: Starbucks
- Category: Video Design — Food & Beverage
- Location: New York City, New York, United States
- Project Brief: Create a holiday video for Starbucks that celebrates connection through coffee, using nostalgic music, warm cinematography, and intimate storytelling to highlight shared moments.
Food and beverage ads at the holidays can win you over with one good song and a warm room full of people. Perfect Harmony pairs “Happy Together” with a cozy living room jam session to show a coffee chain’s holiday cups as part of time spent with friends.
The cup art carries the title idea, since each one shows a different musician in loose black line drawing. Put the red and sage green cups side by side and the bass player, guitarist, drummer, and trumpet player turn into a full band.
The camera stays close and patient across the full 60 seconds, catching small smiles and shared looks around an upright piano. Warm lamplight and a stained-glass window give the room a soft glow, and the cups sit on top of the piano like part of the set.
The song does most of the emotional work, and its familiar chorus fits the idea of friends making music together. It closes on the line “Together is the best place to be” in white hand-drawn capitals above the green siren logo.
