Standout Features:
- Outlined graphic illustrations
- Coherent visual transitions
- Side-by-side animations
Svenheim makes high-quality furniture for flexible workspaces, and such a modern solution is perfectly illustrated in this short yet feature-packed motion graphics ensemble produced by Pocket Films.
In the video, we see a two-toned panel of light grey and green which acts as a moving canvas for the company’s offerings and product features.
Through 2D motion graphics of outlined icons and symbols, viewers can easily get into the process of customizing their furniture according to their functions and preferred configurations.
The beauty of using lined illustrations is that they are super scalable and flexible, which reflects Svenheim’s core functionality. Each outlined image transforms into another, which makes for a smooth transition and sequence flow.
The simplicity of the visuals also gave more room for creativity. For example, the designers displayed two animations on one screen: a product prototype and a demo. With the static background, everything looks clean and streamlined! Look at some of these best motion graphics in web design here.
