Standout Features:
- Visual storytelling
- Captivating 3D illustrations
- Upbeat and sprightly background music
Telelink City helps with digitizing and interconnecting cities to embrace a ‘smart future.’ In creating its explainer video, HandPlayed took a massive risk by purely relying on visuals to deliver the message – and it paid off.
The idea is to simply introduce a completely transformed city where everything is digitally connected. Therefore, having no dialogues at all is justified in this context.
Instead of having a speaker explain what Telelink City does, they went with visual storytelling to get the message across. The video designers made use of complex 3D illustrations of smart buildings, modes of transport, and other tech-powered establishments.
The agency used the perfect background music to go with the theme, too. The choice of electric, upbeat songs as the characters move within the city sets the perfect tone and makes the viewers feel like they’re in on the action.
