Standout Features:
- Product-centric
- Close-up shots to emphasize details
- Deep and calm video narration
Black Box Productions gave life to Yokohama’s tire products in this video design. The designers highlighted the product’s versatility as the video opens with the tires rolling on smooth surfaces and unpaved roads.
One well-realized component of the video is the use of white cars. Using light colors helps the viewers focus on one element at a time. Also, the color grading accentuates the tires despite the gloomy setting. Shooting the clips on a wet surface also highlights the details of the tires as water seeps through their tread.
Looking into the camera work, we see plenty of low-slung shots to put the accent on the tires. Shots like these bring extra terrain details and a better look at the surroundings.
The narrator plays a crucial role in this clip. With a voice talent that gives off a rugged feel, it pairs well with Yokohama’s all-terrain products. The clear and crisp delivery makes the video all the more alluring to the viewers.
