A&G Residential

Standout features:

• Well-organized navigation
• Descriptive messaging
• CTAs at strategic points of the user journey

A&G Residential is a home building company in North Carolina. Their website is courtesy of JK Premier Marketing — a website, social media and graphic design agency.

As it is content-heavy, A&G Residential website design relies on plenty of white color but not a lot of white space, as images, photos, home diagrams and messaging take up plenty of space to communicate the company’s complex offering.

Rectangular CTAs lend a bit of clarity to the user journey and move the visitor down the funnel towards conversion points with a clear and concise copy. A CTA with a phone number is located at the main menu’s top right corner so the prospects can make a quick phone call via Skype or a similar service.

The two-level main menu offers just enough navigational depth to provide plenty of options to the visitor but not overwhelm them with too much to choose from. The organizational hierarchy follows the logic of a user journey, resulting in a fast and intuitive user experience. Explore some of the best design agency website designs on DesignRush.