Standout Features:
- Action-focused imagery paired with bold typography
- Bold, earthy color palette
- Distinctive illustrative style
For essential service businesses like Algonquin Septics, which handles septic and landscaping work up in Haliburton County, their website presence needs to project reliability loud and clear. Woodhouse Marketing Agency took on developing an art direction for Algonquin Septics aiming to effectively convey exactly that kind of practical, hands-on know-how online.
Right away, the website's art direction gives off a feeling of action and competence. It uses big, relevant photos — like excavation equipment actually working on a site — to ground you in the real, tangible work they do. This pairs well with strong, bold sans-serif fonts used for the main headlines, delivering key messages in a distinctly loud all-caps.
They also use a down-to-earth color scheme inspired by nature, fitting for this type of work and location. You see earthy oranges, dark greys, and greens applied smartly, particularly as color washes on graphics or as solid blocks highlighting different sections. This blocky, all-out art style aligns with the bold precedent set by the imagery and typography.
Another key part of the art direction is the unique stylized illustrations, adding a unique character that stock photos would never provide. For instance, vector-style backgrounds with color washes clearly show the core services offered. Then, a more detailed, rugged black and white line art of machinery show the kind of equipment they have on-hand.
This professional services website's overall art direction really highlights just how much using authentic-feeling visuals — whether that’s actual on-site action photos or relevant, non-generic custom illustrations — help build essential trust for local service businesses. It makes your presence feel grounded and truly representative of the actual, sometimes messy, work being performed.
