Standout features:
- A simple homepage with only three options
- Micro animations and a simple palette
- Easy and fast navigation
The website created by Made Up Studio for Maryland-born director and filmmaker Arshum Rouhanian tells a very personal story involving a cut-down old gum tree from Rouhanian’s hometown to display his work.
Visitors can click on the About page featuring more information about the filmmaker, his origins, and press clippings covering the review of his creative output.
Also on the website’s homepage, in dark grey with subtle micro animations in the background, are three choices: Film, Reel, and Photo, each opening a page with corresponding works. Hovering over either of these three circles forms a tree trunk rings on them - the ones you’d find on a stump or a log of a cut-down tree.
The Film showcase page opens up a categorized gallery of Rouhanian's video works. Clicking on "Reel" plays a Vimeo collage of his entire work while the Photo page offers a glimpse into his diverse photography portfolio.








