Bitoken

Standout Features:

• A geometric design
• Playful yet serious
• “Out of the box” visuals

Another rebranding concept we’ll dive into is East West Studio’s Bitoken branding design. Simple and relentless, this solution provides a visual narrative of the brand’s potential to push past expectations.

The brand is presented through a constantly changing logo that resembles the non-stop shifting inside the crypto market. Although the geometric shapes rotate, the design essentially follows a visual pattern that uses two elements: a black frame and an excellent color gradient.

Playful yet serious, the series of designs envision a gradient filling the frame, “leaving the box,” indicating the brand’s capabilities of thinking creatively and surpassing limitations.