De Loreta

Standout Features:

• Balanced use of white and vibrant colors
• Animated website elements
• Embedded Instagram grid

De Loreta is a sustainable clothing line that celebrates Latin American folklore, history, and landscapes through bold colors and vivid prints.

Their website is designed by Alex Garcia of MindandMakr, whose experience in architecture and fashion design was fully realized in this virtual beauty.

The site opens up with a full-screen banner that presents a model wearing one of the brand’s signature pieces. It is divided into four panels with alternating pictures and videos of the same variant – a great way to introduce the collection to site visitors and keep them excited to browse the rest.

A standout design element is the use of bright colors against a deep background. This heavy contrast can be seen all throughout the site, especially on collection pages. Some pages, on the other hand, display colorful shirts and dresses on a white canvas. Having a plain background helps the colorful pieces stand out without competing with each other.

Aside from the videos, several animated visuals are also in sight. At the top and bottom of the page are text crawlers filled with statements like “free domestic shipping” and “join our mailing list” to remind customers of their offers. These website tickers could contribute to higher customer engagement once they’re made clickable.

Also, Instagram is where fashion consumers are at, so it’s a smart move to include a three-image IG grid showing the brand’s latest IG posts. This section has arrows on the left and right sides that allow visitors to freely navigate through the posts on their own.