Standout Features:
- Aspirational beach imagery
- Calm, clean layout with cream & turquoise palette
- Highly visible "Book Today" call-to-action button
Victoria-based business Fijian Sun Tanning Studios needed a website that instantly gives off those relaxing, tropical escape-like vibes, while also making the actual booking process super easy. Mona Elliott Web Design took on creating their online platform, clearly aiming for that appeal while still having very user-friendly functional features.
Once landed on the site, you're immediately immersed in the theme, thanks to a great use of professional beach and tropical photography. These high-quality images appear as large banners and backgrounds, reinforcing the brand name perfectly. They also evoke relaxation and a healthy glow — all the positive outcomes of tanning.
Complementing the imagery, it uses a clean layout featuring lots of space and a calming color palette. Plenty of light cream backgrounds help readability significantly. Meanwhile, accents drawn from the photos like a vibrant turquoise for interactive elements create a unified and eye-catching feel that’s perfect for a wellness-focused service.
A really important functional part you’ll immediately notice is the easy-to-spot "Book Today" button, rendered in bright turquoise accent color. It's positioned prominently and consistently in the header, ensuring easy access for users. Making the main action of booking this simple is vital for turning interest into appointments for any website.
The real strength of this professional services website design lies in effectively balancing the crucial task of creating a relaxing atmosphere for visitors and providing very clear pathways for immediate action. That’s the key to a well-rounded website strategy: first, attract clients, then make it completely effortless for them to convert.
