Standout Features:
- Union of modern and traditional
- Prominent CTA buttons
- Masterful presentation
Fundamentals of UI/UX by Creative Tim is a website promoting a similarly named book that includes six parts (or chapters) that walk the reader through the process of designing a custom website — from the basic elements like buttons and cards to the macro elements like sections and dedicated pages.
Websites for individual books are some of the more challenging sites to design. Since the author (or authors) has only published a singular “product,” it can be hard to have an effective site that doesn't feel empty.
This website or rather, the dark-schemed landing page, makes great use of its negative space and does two things well:
- It guides visitors (both prospective readers and interested booksellers) through the volume’s chapters by giving them just enough bits of info to pique their interest and entice them to buy it.
- It skillfully demonstrates the title’s UI/UX fundamentals to showcase genuine expertise in the field.
Right upon landing, visitors are willingly caught into this sales funnel net. The prominent red CTA buttons perfectly contrast the dark blue background, while the five-star testimonials, FAQ, and stats address any purchasing concern prospective buyers might have before such ideas were even brought to the table.
Visually, the page blurs the line between website and book cover design. Considering the topic at hand, one would think that the cover should sport techy imagery and typography.
However, Creative Tim went in the opposite direction. The design evokes the traditional, gold-printed, leather-bound times of old, making the contents grander and more eminent in the readers’ psyche. This tactic morphs the book into a definitive encyclopedia and the only textbook that UI/UX designers starting their respective careers would need.
