Handmade Gin

Standout Features:

• Paintbrush strokes accents
• Secondary menu navigation
• On-brand typography

Handmade Gin is a craft distiller that produces premium gins and white-label spirits. The company is based in England and aims to supply quality gin and liquor around the globe.

The brand partnered with LASERLINES, a full-service creative design and marketing agency that worked on its online web branding. And they didn’t disappoint. The agency managed to create a website design that displays the brand’s product lineup in an effective and aesthetically pleasing way.

Upon entering the website, you are greeted with orange paintbrush stroke accents, bringing the plain white background to life.

Browsing through the site, you’ll notice the creative typography (in cursive typeface) used to emphasize certain content, while the informative copy uses serif fonts. These styles blend beautifully with the colors used by the agency as well.

Scroll down and you’ll find the brand’s array of products with high-definition photos and short descriptions for each one.

Lastly, the secondary menu navigation is a nice touch for the overall look and feel of the page. It lines up everything you need to know about the brand, especially its wide range of products and the intuitive shopping page for customers. Overall, the design did a great job in showcasing each drink and presenting them simply yet elegantly.