Standout Features:
- Respectful and serious
- Photography-based categorization
- Well-branded
Impresa Motta is a funeral home that has been providing services for the residents of Milan, Italy, since 1945. Such a long tradition demands an elegant website design that emphasizes necessity rather than glamour. Ottobix successfully developed a solution that encapsulates the brand’s image.
The design is calming and decluttered, but primarily, it feels respectful and formal. The professionalism can be seen from the start, with the menu differentiating two options, one for an immediate need and one for planning ahead.
The scrolling experience blends familiar scenes in the unfortunate event depicted through high-end photography and the soothing, peaceful, and legible content blocks that help the user navigate through the website.
This web design is very well branded, as it subtly showcases the tradition and the decade-old professionalism of the brand at every step while still maintaining the focus on the customer and their needs.
