Standout features:
- Subtle animation and parallax effects
- Sticky hamburger menu
- Clearly visible CTAs
INKOM is a Polish property developer that has been building in Wrocław and its vicinity for more than two decades. The company prides itself on a deep understanding of the local market and the area’s inhabitants, which helped them establish a strong brand position and opportunity to contribute to the region's development.
INKOM’s website, conceived and delivered by Okinet, highlights this focus on the region. The careful placement of the tagline (“I live in Wrocław”), as well as its stylish serif typography, make the whole homepage as balanced as the property behind it.
Subtle parallax effects and the fantastic use of on-brand color transitions and logo elements create a feeling of consistency throughout the site, giving it a holistic web design for real estate.
The main (hamburger) menu navigation is located in the top right corner and it remains sticky throughout the user journey.
The most noticeable visuals are CTA buttons, strategically, yet unconventionally placed across the website. They received the same treatment as the vibrant photographs and are easy to distinguish from the rest of the content.
At the bottom right corner is a chatbot function that connects the visitor to a human agent during work hours for more immediate, personalized interaction.
