Standout features:
- “Clock” style homepage
- Music
- Background visuals and animation
K11 ARTUS is a luxury Hong Kong residence with a 5-star level hotel hospitality, located in the heart of the city’s busiest commercial & shopping hubs in Tsim Sha Tsui. It is part of the K11, a mall-museum hybrid concept conceived in China.
The name of K11 stems from the Eastern philosophy of “the co-existence of nothingness and substance” and it is intrinsically neutral. It is rich in meaning and stimulates numerous interpretations.
The agency Unlimited (ULTD) opted for the “artistic experience” aspect of the said philosophy. ARTUS offers a true artist’s residence for the well-traveled for an exquisite blend of comfort, style, and taste.
Experience interweaves in every element of the K11 ARTUS website and it starts before you set foot on the premises. Website visitors are welcomed with a full-screen video and a “clock” showcasing the prospects of an ideal day at the property.
A seamless user journey continues with a showcase of the company’s values, offerings, inspiration, and benefits with plenty of motion effects, interactive galleries, as well as tranquil music that doesn’t seem to warn out its welcome and becomes an intrinsic part of the scrolling process.
Last but not least is the mega menu that opens when a top-right hamburger icon is clicked. The full-screen panel contrasts the rich visuals with simplicity and subtle gold highlights when a visitor hovers over different categories.
