Standout features:
- Auto-suggestion search bar
- A chatbot
- Minimalist product pages
Lois Jeans Store is an eCommerce website that specializes in denimwear. Made by Headsprung, a digital agency from The Netherlands, it employs a simple beige-white-black color palette, elegant typography, and plenty of actionable imagery.
This fashion website design’s main quality is the extensive use of negative space coupled with a handy main navigation that always stays on the page. The homepage boasts some of the most popular shopping categories for immediate access.
A search bar on the top right corner generates results as the user types and even shows images of suggested products. The product category pages feature stunning photography that serves as links to subcategory pages.
The actual products are listed in a 4-column layout (on desktop devices, at least) while the product pages use a minimal amount of copy and no excessive side elements to keep the user firmly focused on the main goal – the conversion Add to Bag button.
