o3mist by Bollina

Standout features:

• One-page UX
• No navigation menu
• Light, airy feel

o3mist is a household air deodorizer and sterilizer by the Japanese company Bollina. Their website, designed by Leapy Inc., conveys the clean, minimal imagery often associated with ozone water generators and similar objects.

The photos - and the overall website overlay - have been given a "misty" treatment, which is another on-brand moment. Gentle white and blue shades, clean fonts and the occasional droplet as a visual candy complement the elegant design of the product.

There is no menu navigation, the entire user journey takes place on one page. But there are several navigational tools to the right, such as progress indicator and support button.