Royce Chocolate

Standout features:

• Exquisite photography
• Concise messaging
• Minimalist product pages

Royce Chocolate is a Hokkaido-based fine chocolate boutique and online store whose website, developed by Arctic Grey, is every bit as enticing and mouthwatering as you’d expect from a website selling top-class confections.

Above the fold, the website sets the tone for the visitor’s entire user experience with professionally-shot photography of chocolate truffles. The main menu’s transparent background turns white once the user begins scrolling.

The multi-column layout below the fold features more hi-res images of different chocolates and remarkably to-the-point messaging consisting of only a few words to feature collections and vital info for the consumer.

The navigation’s Shop section has a mega menu layout. Going to any chocolate category page reveals a four-column layout for particular items and clicking on one leads to a photographic page where visitors convert with a bold Add to Cart button.