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Standout features:
- Live chatbot feature
- User-generated content
- Social proof examples
Trellis’s website for Slate Milk, a high-protein chocolate milk and latte brand, relies on custom typography, professionally shot images of products, and very to-the-point copy to engage and convert customers.
The sporty nature of this particular product is reflected in numerous endorsements and reviews by top US athletes that provide social proof. A modest lineup of only three main products is featured throughout the website in photographs depicting everyday consumption: from work hours pick-me-up to post-workout “fuel.”
The shop features a large image of three Slate Milk flavors, the choice of different package types, variety pack, quantity, and, once again, a black Add to Cart button against a light blue background.
User-generated content, such as product reviews and photos, is a major aspect of the product page.
