- Agency: Bighorn Web Solutions
- Client: Swoon
- Category: Website Design — E-Commerce & Retail
- Location: Sheridan, Wyoming, United States
- Project Brief: Optimize Swoon’s e-commerce website with a faster Shopify storefront, vibrant product-focused visuals, improved mobile usability, and a streamlined shopping experience that connects customers with Amazon checkout.
E-commerce and retail sites for new drink brands convert better when they look like the shelf shoppers already know. Bighorn Web Solutions tuned Swoon’s Shopify 2.0 storefront for speed and a shorter path to purchase on any screen.
The design commits fully to Swoon’s packaging, opening on a bold purple header and scrolling marquee, then shifting through sky blue and hot pink section bands. Condensed headings match the can labels, so someone who spotted Swoon at Target recognizes it online in seconds.
Product pages use the can art itself as the main image, with flavors in large pill buttons beside a bright yellow Add to Cart. Fewer taps between choosing Peach Iced Tea and checking out means fewer mobile shoppers drop off along the way.
A custom checkout carries the cart straight into Amazon and remembers each selection when shoppers arrive to place the order. Swoon keeps the direct sale while Amazon’s fulfillment network handles delivery.
An animated counter tallies grams of sugar ditched, passing 143 million at the time of review. That live number turns the zero-sugar mission into proof fans can share, with no extra claims needed.
Navigation stays short: Shop, Our Story, and Find Us in Store. The locator points to retailers like Kroger and Whole Foods, so shoppers who prefer buying in person still leave with a clear next step.
