Standout Features:
- Sticky menu bar
- Interactive map
- Pastel color palette
“Tomorrow Is Too Late” is a book by Grace Maddrell that collects testimonies of activism and hope from young climate strikers across the globe. From Brazil and Burundi to Pakistan and Palestine, these youth activists are experiencing the reality of the climate crisis firsthand (typhoons, droughts, floods, wildfires, drought-caused crop failure and ecological degradation) and are all engaged in the struggle to bring these issues to the center of the world stage.
Rather than just promoting the book itself, the microsite, courtesy of Bookswarm, a UK agency specializing in delivering website solutions for publishers and authors, helps advocate the author’s mission and acts as an ideal preface for the title.
The landing page starts with the inclusion of an interactive map showing all the contributors and a live Twitter feed and Instagram posts with the #tomorrowistoolate hashtag. It simultaneously showcases the community and helps it grow as a result.
The website aims to convert every single reader into a new member. Activists are prominently showcased with short videos, perfectly contrasting the faceless corporations sucking the planet’s lifeblood away.
The color choice is also interesting. Eye-pleasing pastel hues not only match the book website design but also ironically symbolize the looming threat of climate crisis. The predominant, red Quinland Regular typeface also conveys the message well as it resembles the famous Stop traffic sign, which doesn’t need further explanation.
