Team Behind the Design
Agency: Blueberry Web Services
Client: Women Optimizing Wellness
Category: Website Design (Professional Services)
Location: American Fork, Utah
Project Brief: Redesign Women Optimizing Wellness’ site to deliver clarity and empowerment through improved UX and elegant branding.
Web Design Analysis
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When I review professional services websites, I often focus on interface clarity, user experience, creativity, and performance.
This project for Women Optimizing Wellness stands out for its simplicity and warmth.
- User Experience (UX) Design: I like how the navigation is stripped down to essentials — Home, About, Events, Contact. This makes the browsing experience straightforward.
- Branding Consistency: The purple and gold palette conveys elegance and empowerment. It aligns well with the group’s mission of wellness and influence.
- Visual Storytelling: Photos of women throughout the site give authenticity and relatability, helping visitors connect to the community.
- Content Layout: Short, direct messaging paired with open white space keeps the site clean and approachable, avoiding unnecessary clutter.
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