Standout features:
- Consistent color scheme
- Bite-sized messaging
- Sticky main navigation
Youth Justice Network is an organization dedicated to building a society that empowers young people of today to thrive in a just and fair environment. Their website is the work of the Purple Bunny web design agency.
Sporting a striking purple-yellow-white color palette, the website starts with a very in-depth homepage that takes the visitor on an educational journey. Purple-tinted images of young protestors introduce the network’s mission and the well-illustrated stats on the state of racial justice in the US.
The bite-sized messaging provides insight into the organization’s comprehensive support system, justice advocacy and methods for building young people’s independence. The call-to-action buttons next to these messages point to different areas of interest, from donating to the cause to getting involved with the project. The CTAs animate with a yellow sliding effect when a user hovers over them.
The main menu navigation is “sticky,” as per UX best practices. The links point to the main pages on the website and are arranged in a sequence that follows a natural user journey. The big yellow Donate button makes its appearance here as well.
On the website footer, the organization emphasizes the importance of staying connected and invites visitors to follow Youth Justice Network on their social media channels.
