Our B2B design agency directory includes 1,151 USA companies, with 1,855 client reviews and an average 4.6-star rating, and vetted by a team of 12 industry experts. Agencies are assessed on strategic capability, real-world case studies, and B2B fit, so you can clearly compare across services, pricing, project size, and industry focus.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Strategic Thinking, Top Web Designers, Personal Attention, Competitive Prices, and Real World Results Discover the EduCyber edge...
Top Services:
- Digital Services
- Design Services
- Web Design
- WordPress Website Design
- Digital Marketing
- Show more
- Location
- Wheat Ridge, Colorado
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $2000/hr
- Minimal Budget
- $1,000 - $10,000
GBL Technologies helps businesses grow with innovative digital, AI, marketing, and technology solutions...
Top Services:
- Graphic Design
- Branding
- Design Services
- Web Design
- Web Development
- Show more
- Location
- Spring, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $1,000 - $10,000
Odgis + Co is an award-winning, women-owned brand design studio. We work with organizations at moments of transition: a new venture, a repositioning, a brand that no longer reflects the firm behind it. We help them define what they stand for, then design a brand that expresses it...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Print Design
- Design Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 5 Projects Listed
We transform market challenges into brand and revenue opportunities, driving meaningful change in our clients' businesses through strategy, brand development, creativity and storytelling...
Top Services:
- Graphic Design
- Branding
- Creative Services
- Video Production
- Design Services
- Show more
- Location
- Celebration, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
Jet Quill Publishing helps aspiring and experienced authors navigate the process of preparing and publishing their books. Our professional book publishing company provides assistance with manuscript development, editing, proofreading, formatting, cover design, and publishing requirements...
Top Services:
- Graphic Design
- Design Services
- Web Design
- Location
- Tampa, Florida
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $300/hr
Starfish Branding and Creative Agency
VerifiedVerified by the DesignRush team for authenticity and credibility.Award WinnerRecipient of a Best Design Award for outstanding work.The Brand Experience is the Brand.
Starfish has done brand strategy and visual identity work since 2002 for 1,000+ organizations. Its clients include PwC, Samsung, Avis, and Dunkin'. It's a fit for enterprise and mid-market companies needing full branding from top design companies...
Top Services:
- Branding
- Logo Design
- Creative Services
- Graphic Design
- Web Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 24 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsStarfish Branding and Creative Agency Services
Data sourced from the agency's DesignRush profilePwC Gallup Dunkin' ADL Baxter Pharamceuticals Avis Budget Group Principal Samsung Hologic Crisil (S&P Global)
Starfish Branding and Creative Agency Reviews & Testimonials
Graphic Design Review from Undisclosed
Starfish has been hired by an IT Firm for graphic design services. They are tasked with creating professional designs that meet the requirements for the software they are developing for their customers. Starfish has developed exceptional graphics, and the client's customers are satisfied with the outcome. The client has also profited enough from the team's designs, which ensures a progressive partnership. Their design are of good quality, and the client is extremely pleased with their services.
Brand Strategy Review from John Gamble
Starfish helped us create our new brand, including a new logo, brand identity and brand guidelines as well as a new company culture (vision, mission, values, and behaviors). Tenet undertook a thorough discovery process involving quantitative and qualitative research, data gathering, a competitive analysis, interviews of internal and external stakeholders, and surveys, which informed the creative process.
Branding Review from Declan Alphonso
Starfish strategic approach included qualitative and quantitative research, a competitive analysis, and a thoughtful creative process -- blending art and science to deliver excellent results. The team was communicative, flexible, and timely, and they provided outstanding guidance.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsWorkingTheory is an employer brand consultancy and agency in one. We handle research, strategy, creative, and design with the same senior people from start to finish, so nothing gets handed off or watered down...
Top Services:
- Graphic Design
- Creative Services
- Branding
- Web Design
- Business Consulting
- Show more
- Location
- Hoboken, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
Garofalo UX is a San Diego-based digital experience consulting practice helping organizations solve complex digital challenges through human-centered strategy, usability research, and product architecture...
Top Services:
- UI/UX Design
- Product Design
- Digital Strategy
- Design Services
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
NEWaukee is a Milwaukee-based experiential agency specializing in event production and brand activations. We work with organizations looking for innovative ways to engage their customers...
Top Services:
- Event Marketing
- Creative Services
- Digital Services
- Design Services
- Digital Strategy
- Show more
- Location
- Milwaukee, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
WOW FACTOR AI combines human creativity, AI intelligence, and decades of marketing expertise to help ambitious brands attract more customers, strengthen their message, and deliver extraordinary results...
Top Services:
- Digital Services
- Creative Services
- Print Design
- Digital Strategy
- Design Services
- Show more
- Location
- Colorado, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $195/hr
- Minimal Budget
- $1,000 - $10,000
A360Z is a branding and creative agency that helps companies mitigate risk, get to market faster, and grow through advanced, strategic design...
Top Services:
- Branding
- Design Services
- Creative Services
- Product Design
- Web Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 6 Projects Listed
Splash Creative is a branding, web design, and digital experience studio helping ambitious companies become the obvious choice in their market. We combine research, positioning, visual identity, messaging, websites, and AI-ready content systems into brands built for long-term growth. Whether launching a...
Top Services:
- Branding
- Design Services
- Web Design
- Web Development
- eCommerce Development
- Show more
- Location
- Englewood, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Memeador is a product design collective that believes design should earn attention. We take on work only when we can make it win and we say so when we can't. Our members are senior practitioners who act as strategic partners, bringing rigor, taste and humanity to products people actually love...
Top Services:
- Product Design
- Web Development
- Mobile App Development
- AEO
- UI/UX Design
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Blue Canary Web Design builds fast, accessible websites for small businesses that want to be found and trusted online. We pair clean, custom design with SEO-focused copywriting, so every site loads quickly, ranks well, and speaks clearly to the people it's meant to reach. From tutoring services to therapy...
Top Services:
- Web Design
- Web Development
- UI/UX Design
- Logo Design
- Design Services
- Show more
- Location
- Sandy Hook, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Our branding services comprise of logo design, brand messaging, and brand guidelines to ensure that your company is consistently represented across all channels. We also provide custom design services, including the creation of print collateral and social media graphics. Moreover, our commercial photography...
Top Services:
- Creative Services
- Branding
- Print Design
- Package Design
- Design Services
- Show more
- Location
- Oregon City, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
For Businesses & Non-Profits:ready to work with a trusted partner on your website?JVM Makes website design, support services and WordPress maintenance worry-free...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- Graphic Design
- Print Design
- Show more
- Location
- Roseburg, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
At GruffyGoat, we know a website is more than code, it's your story, your goals, and your reputation. Whether you're running a business or managing client work, your site should work for you, not against you. We design, build, host, and support websites with care and strategy, staying involved long after...
Top Services:
- Web Development
- Web Design
- SEO
- Digital Services
- Digital Strategy
- Show more
- Location
- Simpsonville, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
DoGoodBiz Studio is a Portland-based ethical branding and web design studio for conscious leaders, healers, cooperatives, and values-driven small businesses. We offer brand identity, web design, messaging strategy, and ongoing creative partnership, all rooted in ecological thinking and a genuine commitment to...
Top Services:
- Graphic Design
- Branding
- Creative Services
- Design Services
- Digital Strategy
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Studio Incline is a Utah-based creative and marketing studio that partners with B2B and B2C brands seeking to launch, scale, or transform their businesses. The studio combines brand strategy, design, messaging, web development, and full-stack marketing execution to help organizations improve their market...
Top Services:
- Digital Strategy
- Design Services
- Branding
- Print Design
- Affiliate Marketing
- Show more
- Location
- Park City, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Unlimited Dreams Graphic Design Multimedia Studio crafts elevated brand identities, powerful visual storytelling, luxury packaging, and digital experiences designed to turn big ideas into unforgettable impact...
Top Services:
- Digital Services
- Graphic Design
- Logo Design
- Design Services
- Package Design
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
Thumbvista, since 2012, uses programmatic advertising tools such as geofencing and audience data to allow advertisers to reach the right audience based on location, time and interest...
Top Services:
- Design Services
- Digital Strategy
- Digital Services
- Digital Marketing
- Video Marketing
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Verve Marketing Group award-winning creative and strategic marketing agency based in Chicago...
Top Services:
- Branding
- Digital Marketing
- SEO
- Web Design
- Social Media Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
You're good at what you do. The problem is that online, the customers searching for you can't find you, or they find a competitor first. Omega Trove fixes that. We don't sell a logo this month and an ad campaign the next. We build one growth system: a brand people trust, a website that turns visitors into...
Top Services:
- Design Services
- Digital Strategy
- Web Design
- Web Development
- SEO
- Show more
- Location
- Winter Park, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
A Miami-based digital marketing agency built for businesses that expect more than visibility...
Top Services:
- Creative Services
- Branding
- Design Services
- Web Design
- Web Development
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
You know your work is good. Your brand should say so, too. Firelight is a strategic communication partner. We help organizations find their direction, then build the brand, website, and materials that carry it. Strategy first, so everything after it says the same thing...
Top Services:
- Digital Strategy
- Web Design
- Graphic Design
- Branding
- Logo Design
- Show more
- Location
- Meridian, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Jadi is a strategic brand agency built for science-forward consumer brands health, wellness, beauty, nutrition, and technology. We translate product truth, ingredient science, and real innovation into stories that build belief and systems that scale it.Strategy. Story. Systems. Scale...
Top Services:
- Branding
- Digital Strategy
- Content Marketing
- Video Production
- Advertising
- Show more
- Location
- Laguna Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
Miranda Wagner Design is n independent design studio providing branding, rebranding, and senior-level graphic design support for nonprofits, educational organizations, and healthcare technology companies...
Top Services:
- Graphic Design
- Branding
- Logo Design
- Creative Services
- Design Services
- Show more
- Location
- Winter Park, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
We build your website, set up your tools, and handle all the tech. You stay focused on getting the work done...
Top Services:
- Web Design
- Web Development
- Software Development
- CRO
- Graphic Design
- Show more
- Location
- Hudson, New Hampshire
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Vistoso Creative is an independent web design and development studio in Staunton, Virginia, working with small businesses and nonprofits across the Shenandoah Valley. We build custom websites and web applications shaped around how your business actually runs, not a template. Every site we make is fast...
Top Services:
- Web Development
- Web Design
- UI/UX Design
- SEO
- eCommerce Development
- Show more
- Location
- Staunton, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Drift Studio is a brand and digital design studio helping businesses, nonprofits, and organizations build memorable identities, websites, and digital experiences. We combine strategy, creativity, and thoughtful design to create brands that connect and move beyond the ordinary...
Top Services:
- Branding
- Web Design
- Digital Strategy
- Creative Services
- Graphic Design
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We are small but mighty in the use of flexible resources that allow us to be an extension of your team, agency, or product. Pushing 15 years of quality design, development, and producing great products; we look forward to being part of your team...
Top Services:
- Design Services
- Web Development
- eCommerce Development
- AI Development
- Mobile App Development
- Show more
- Location
- Pflugerville, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
Peppermint builds high-converting, AEO-optimized marketing websites and strong brands for startups and software companies, so teams can hand off design and grow...
Top Services:
- Web Design
- Branding
- Design Services
- Web Development
- Logo Design
- Show more
- Location
- Dover, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 13 Projects Listed
Serbyte Web Design & Development builds custom websites that function as growth systems, combining web design, Next.js development, SEO, analytics, lead capture, and automation to help businesses turn traffic into leads and sales...
Top Services:
- Web Design
- SEO
- Web Development
- Software Development
- UI/UX Design
- Show more
- Location
- Kirkland, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
SC&P Is an independent creative agency built around a simple belief: People do not need more messages. They need more reasons to belong. We create campaigns, communication platforms, and cultural ideas designed to move people...
Top Services:
- Creative Services
- Digital Strategy
- Digital Services
- Graphic Design
- Branding
- Show more
- Location
- Dover, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- Under $1,000
KWA Digital is a founder-led digital studio that builds premium websites, CRM pipelines, WhatsApp automation, booking and ordering flows, and business intelligence dashboards designed to work together as one connected system...
Top Services:
- Digital Services
- Design Services
- Web Design
- UI/UX Design
- Web Development
- Show more
- Location
- Richmond, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
GatorByte designs and builds custom websites for small businesses on Louisiana's Northshore, from contractors and HVAC companies to restaurants, caterers, and design studios. Every site is hand-built for speed on phones and set up for local search, so it brings in calls instead of just looking nice. Launch...
Top Services:
- Web Development
- Web Design
- Mobile App Development
- Software Development
- SEO
- Show more
- Location
- Mandeville, Louisiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
American Book Publisherz provides professional book publishing services for authors at every stage of their publishing journey. From book writing, editing, and proofreading to cover design, printing, Amazon publishing, and book marketing, our team helps turn ideas into professionally published books. We offer...
Top Services:
- Content Marketing
- Graphic Design
- Print Design
- Digital Marketing
- SEO
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
Liberty Book Writers helps aspiring and established authors bring their ideas to life with professional ghostwriting, editing, publishing, formatting, design, and marketing services. Our experienced team creates high-quality books tailored to each authors vision, making the publishing journey simple, smooth...
Top Services:
- Content Marketing
- Digital Marketing
- Graphic Design
- Design Services
- Social Media Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $1,000 - $10,000
Design Shifu is an on-demand design subscription for growing businesses, at a flat monthly rate. Get unlimited requests and revisions, dedicated designers, and a 24-hour turnaround. No agency overhead, no freelancer guesswork, just consistent design output whenever you need it...
Top Services:
- Graphic Design
- Print Design
- Web Design
- Web Development
- Branding
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $18/hr
- Minimal Budget
- $1,000 - $10,000
Bhameshwari Graphics is a professional graphic design company with a strong reputation for delivering premium-quality artwork to clients across the world. With over a decade of dedicated experience, we specialize in vector art conversion, custom illustrations, and creative graphic design for printing...
Top Services:
- Logo Design
- Graphic Design
- Branding
- Creative Services
- Design Services
- Show more
- Location
- Jacksonville, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
Bulk Retouch is a professional photo retouching and image enhancement company that provides photo editing services for eCommerce, creative agency and photographers...
Top Services:
- Graphic Design
- Digital Services
- Creative Services
- Design Services
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $5/hr
- Minimal Budget
- Under $1,000
Design Agencies by City
Design Agencies by State
Popular Services
Hiring Guide: How to Choose a Leading Design Company in the US
How much do top design agencies charge in the USA?
They typically charge $150-$200 per hour, based on DesignRush data.
Project-based pricing models (from DesignRush data):
- Logo & graphic design: $5,000-$20,000
- Brand identity & brand systems: $50,000-$100,000+
- Website design (custom): $20,000-$100,000
- Website redesigns: $100,000-$150,000+
- Product & UX/UI design: $75,000-$175,000+
In terms of project fees, most engagements fall in the $20,000-$100,000 range, though a significant portion of projects exceed $100,000, especially complex web, brand, or product design work.
What outcomes should businesses expect?
Top design engagements drive metrics. Typical results include:
- Revenue & leads: 84% of companies see higher revenue after improving design and CX. Good UX can boost conversions up to 400%.
- Brand impact: Consistent visual design increases brand recognition by 68% and consumer trust by 55%.
- Engagement & retention: A user-friendly, responsive design can improve engagement by ~20%, encouraging repeat purchases and referrals.
- Operational efficiency: Design systems reduce development costs by ~20–30%, by speeding content publishing and lowering long-term maintenance.
- Trust & compliance: Accessible UI mitigates legal risks through Web Vitals and accessibility compliance.
How do I choose the best design company in the US?
Selecting an agency is about fit and evidence. Key criteria:
- Outcome focus
Look for partners who tie design to your KPIs. Ask for case studies showing data (e.g. “We redesigned X page and conversion jumped Y%”). - Research & process
Ensure the agency conducts user research before design. Only ~50% of companies do, so this is a differentiator. - Technical expertise
Confirm that they design for usability, speed, and accessibility. - Systems and collaboration
Good agencies have mature design systems and clear feedback workflows. Ask how they manage scope, iterations, and cross-team collaboration. - Team structure and seniority
Know who will actually work on your project and how senior designers are involved day to day. - Request a roadmap or pilot
Top agencies can outline milestones, timelines, and expected ROI.
Need help getting started? Visit our Marketplace and leave your project brief. We’ll match you with a professional design company, completely free of charge.
How can I find the best design company on DesignRush that fits my budget?
Our directory features top design firms across different budget ranges so you can identify partners that align with your spending expectations.
| High budget: $50,000 & up |
|
| Low budget: $25,000-$50,000 |
|
What questions should I ask before hiring a US design company?
Some of the questions you should ask before hiring one of these companies, are:
Relevant Background
- What industries do you have the deepest experience in?
- Have you worked with companies at our stage (startup, scale-up, enterprise)?
- Is your team fully in-house, or do you rely on contractors or offshore talent?
Services and Processes
- What design disciplines do you cover in-house?
- What does your end-to-end design process look like, from discovery to delivery?
- How do you incorporate user research and data into design decisions?
- How do you collaborate with product, engineering, or marketing teams?
Related to Your Project
- How would you approach our specific design problem?
- What’s a realistic timeline for a project like ours?
- What deliverables should we expect at each phase?
- How do you measure success for a design engagement?
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Design Agency FAQs
What is the current state of the B2B design agency industry in the US?
Companies that lead with design consistently outperform competitors. Key industry stats include:
- McKinsey found that design-driven companies grew revenue ~32% faster and delivered 56% higher shareholderreturns than peers.
- About 84% of companies that invest in better design and CX see higher revenue.
- Adobe’s Design ROI Study found that design-centric S&P 500 companies outperformed the index by 228% over 10 years.
These trends are seen across tech, healthcare, finance, and more, proving how high-quality B2B design differentiates offerings and drives business value.
What services do these agencies typically provide?
Top design agencies offer end-to-end creative solutions, including:
- User research & strategy: Leading firms spend heavily on discovery. 85% of successful design projects start with a thorough research phase.
- UX/UI & prototyping: 60% of high-performing teams prototype early, often delivering interactive mockups by weeks 2-4 to reduce costly rework.
- Brand & visual design: Campaigns with a unified look see +55% consumer trust, while repeating key brand elements raise recognition by ~68%.
- Website & digital experience design: Information architecture, UX/UI, accessibility, performance optimization, and CMS implementation.
- Product design & innovation: End-to-end product design for web and mobile, including MVPs, feature ideation, usability testing, and scalable design systems.
- Marketing & creative design: Creative support for campaigns, ads, social content, and presentations. 73% say their companies invest in design to stand out.
- Motion, interaction & multimedia design: Motion graphics, micro-interactions, explainer videos, and interactive experiences. 3D design sees a 20% increase in usage.
- Conversion optimization: Landing pages, pricing pages, and funnels optimized through A/B testing and iterative design to increase leads, trials, and purchases.
- Design operations: Design systems, reusable components, and QA standards covering accessibility, Core Web Vitals, and analytics.
How much do US companies typically invest in design?
Most U.S. B2B companies allocate 5-15% of revenue to design, UX, and marketing combined. For example, a company earning $60,000 annually may invest $3,000-$9,000 in these areas.
The returns can be massive: one study found $1 invested in UX returned ~$100 (a 9,900% ROI).
Which industries most commonly use design services in the US?
Design firms serve all sectors, but demand is especially high in tech-driven and trust-sensitive fields:
- SaaS & technology: Simplify complex platforms, improve onboarding, and drive adoption. For instance, small usability changes have driven up to a 25% increase in sales for one gaming company.
- Healthcare & life sciences: Design agencies focus on patient experience, clinician workflows, and accessibility standards (e.g., WCAG).
- Financial services: Improve digital experiences and support compliance across banking, fintech, and insurance platforms.
- E-commerce & retail: Produce conversion-focused design for websites, mobile experiences, and digital storefronts. 65% of businesses say design should be consistent across digital and physical touchpoints.
- Manufacturing, logistics & B2B: Modernize legacy websites, product catalogs, and buyer portals.
What are the average project timelines?
Project duration depends on scope, but data suggest heavy upfront work and iteration cycles:
| Project phase | Typical timeline | What happens |
| Ideation & discovery | 1-2 weeks | Research, workshops, and concept development. 73% of design teams spend 4+ hours on ideation; many dedicate 1+ full day per project |
| Prototyping & iteration | 4-8 weeks | Wireframes through high-fidelity designs and testing. Top agencies run 2–4 prototype cycles; 3+ rounds reduce failure risk by ~50%. |
| Feedback & validation | 2-4 weeks (overlapping) | Client reviews, user testing, and refinements; one product redesign increased market share by 40%. |
| End-to-end delivery | 3-6 months total | Full execution from discovery to launch for a typical B2B website redesign. |
Latest Trends Related to Design Services
