Employer brand starts at first contact. It never stops there. It's the whole arc of working somewhere, from how people first hear about you through what they say long after they've gone. Somewhere along that arc, most companies get caught. What was said doesn't match what happens. People notice. They tell each other. They stop believing the next thing you say.
Most of this category runs on handoffs. Strategy writes a deck. Messaging reshapes it. Creative translates that. Execution applies a half-built system everywhere. By the time the work reaches the people it's for, whatever made the insight specific is usually gone.
Employer brand needs the rigor of a consultancy, the craft of a consumer brand agency, and real expertise in talent, culture, and purpose, delivered as one service. That's what we built. Research, strategy, creative, design, all by the same senior people, start to finish. One high standard the whole way.
Our work runs on Decision-Dynamics, our research model, and Connected Brand, our method for making sure recruiting's promises are what the culture and the job actually deliver.
Practice areas: Employer Brand Strategy & Design. EVP Insights & Development. People Experience, Culture & Purpose.
Trust is the work.
