Branding Review from Tariq Hayat
We engaged MBLM to revitalize our brand identity and align our messaging across international markets. Our objective was to reposition Arcapita within the competitive asset management sector by adopting a modern visual identity and enhancing our digital presence through a user-centric website.MBLM commenced their engagement with a thorough brand assessment and progressed through the development of a new brand promise, a refreshed messaging and design system, and a comprehensive overhaul of our website to better serve our global audience. Additionally, they orchestrated an internal launch to integrate the new brand into our organizational culture and planned The Investors Majlis, an external event designed to align stakeholders with our renewed vision.Throughout the project, MBLM demonstrated exemplary professionalism and high-caliber execution. Their ability to translate our conceptual ideas into impactful designs was invaluable, and their commitment to detail and quality was evident throughout the process, despite the tight timeline.We extend our sincere appreciation to MBLM for their exceptional dedication and the significant contributions they made to this transformative project.Tariq HayatDirector and Head of Corporate ManagementArcapita
Branding Review from Vinícius de Thomaz Domingues
I am the Business Development Manager at Dubai Design and Fashion Council (DDFC), where our mission is to elevate Dubai as a leading design and fashion destination. To achieve this, we partnered with MBLM, who engaged with our management and community stakeholders to reinvent our brand and establish a robust digital presence. MBLM crafted a new visual identity system for DDFC, transforming it into a globally recognizable emblem of the fashion and design industry. A vibrant color palette, dynamic patterns, and custom iconography were integrated into the design system. To enable more meaningful and productive relationships with our community, MBLM also developed a new membership website, serving as a hub that united Dubai's creative minds and contributed to the city's reputation as a burgeoning global design center. The site attracts thousands of monthly visitors and has directly enabled DDFC to sign up hundreds of new members. They also implemented technical solutions, such as an easy to manage workflow CMS, to facilitate a seamless user experience and effective brand communication. The launch of this membership portal was marked by a high-profile event attended by dignitaries and industry influencers, which significantly contributed to its success. MBLM ensured alignment with our vision to make this project a success. As a branding agency of excellence, I highly recommend them!
Branding Review from Cathal Burke
As the Director of Marketing and Communications at the Virtual Assets Regulatory Authority (VARA) of Dubai, Im thrilled to share our experience with MBLM. Our mission is to position Dubai as a global leader in the digital economy, and we needed a brand that truly reflects the innovation in the virtual assets space. MBLM stepped up to the challenge and exceeded our expectations.They helped us craft our brand promise and identity, developed an impactful go-to-market announcement, and designed an engaging microsite to guide visitors through the license application process for virtual asset service providers. Their work included strategic branding, digital design, content creation, and the launch of our online platform.What stood out the most was their collaborative approach and meticulous attention to detail. MBLM was a true partner in helping us achieve the results we were aiming for. I highly recommend their services to anyone looking for a top-notch branding agency.
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