MBLM

MBLM

The Brand Intimacy Agency

22 West 27th Street, 4th Floor, New York City, New York 10001, United States

MBLM Overview

Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
Average Hourly Rate
$200/hr
Year Founded
2010
MBLM invented Brand Intimacy, the emotional science behind the brands we use and love. For our clients, we deliver expertise and value through our agency insights, services, and software offerings. With offices in five countries, our multidisciplinary teams invent, transform, and enhance brands for businesses of every kind. We deliver marketing that creates stronger emotional connections with stakeholders. These bonds create better performance and long-term returns. 
Headquarters
22 West 27th Street, 4th Floor, New York City, New York 10001, United States
Other Locations
Indigo Icon Suite 2204 JLT, Dubai, 390306, United Arab Emirates
245 Fairview Mall Drive, Toronto, M2J 4T1, Canada
MY WORKSPACE 7F Rm. 08, 8 Gangnam-Daero 53-Gil, Seoul, 06621, South Korea
Teotihuacán 17 Hipódromo Condesa, Mexico City, 06100, Mexico

Areas of Expertise

  • Branding Expertise
  • Web Design Expertise
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Strategy
  • Naming
Web Design Expertise
Web Design Expertise
  • B2B

MBLM Portfolio

  • MBLM - Camp CommScope
    Brand Strategy
    Camp CommScope
  • MBLM - TYM
    Brand Strategy
    TYM
  • MBLM - Therapy Brands
    Brand Strategy
    Therapy Brands
  • MBLM - Apryse
    Brand Strategy
    Apryse
  • MBLM - SUNY Downstate
    Brand Strategy
    SUNY Downstate
  • MBLM - Emcara
    Brand Strategy
    Emcara
  • MBLM - Emids
    Brand Strategy
    Emids
  • MBLM - Arcapita
    Brand Strategy
    Arcapita
  • MBLM - TechnipFMC
    Brand Strategy
    TechnipFMC
  • MBLM - The Hill School
    Brand Strategy
    The Hill School
  • MBLM - Ursa Health
    Brand Strategy
    Ursa Health
  • MBLM - Mezmira
    Brand Strategy
    Mezmira
  • MBLM - Streetworks Development
    Brand Strategy
    Streetworks Development
  • MBLM - Beeah
    Brand Strategy
    Beeah
  • MBLM - Westfield
    Brand Strategy
    Westfield
  • MBLM - Forbes Global Properties
    Brand Strategy
    Forbes Global Properties
  • MBLM - American Airlines
    Brand Strategy
    American Airlines

MBLM Team Bios

  • Managing Partner Dubai
    William Shintani
    Managing Partner Dubai
    William is a creative problem solver, dedicated to creating intimate brands, and advising leaders and their thriving companies. He has worked across multiple industries around the world, transforming, creating and aligning brands to deliver growth and generate value.
  • Managing Partner NYC
    Mario Natarelli
    Managing Partner NYC
    Mario is a trusted advisor to executives and their companies as he looks to leverage their most important assettheir brands.
  • Partner
    Rina Plapler
    Partner
    Rina joined MBLM as a Partner after twenty years in brand strategy. While at MBLM Rina has led assignments with AB (AllianceBernstein), CommScope, Cohen & Steers, Cotiviti, UL, the Government of Dubai, and sbe.
  • Partner
    David Clover
    Partner
    David is a brand and digital marketing expert with an established track record of delivering inimitable user experiences to an array of clients. With an expansive background in product design, David brings a unique understanding and perspective of consumer behavior into his work.
  • Partner
    Ziwar Majeed
    Partner
    Ziwar is proficient in a range of languages: Arabic, English, Russian, C#, PHP, Javascript and Swift. His history in software development and state-of-the-art programming has lent him a keen eye for identifying and delivering complex technical solutions.
  • Partner
    Sidney Blank
    Partner
    Trained as an architect and fascinated by how people experience information, Sidney is passionate about finding new and optimized ways to shape, organize, and deliver digital brand experiences.
  • Partner
    Ashwin Kulothungun
    Partner
    Ashwin leads projects for clients across an array of industries from technology and industrial services to investment and healthcare. Ashwin is a strategic thinker with a passion for brand communications and deep expertise in managing brand rollouts and technology-led activations.
  • Partner
    Demetri Mihalakakos
    Partner
    Demetri is a software architect who is passionate about contributions to open source software. He has a deep interest and understanding of security software algorithms and animatronic robotics.
  • Partner Seoul
    Nelson Hur
    Partner Seoul
    A senior advisor to industry leaders, Nelson is a passionate and creative problem solver with experience from an extensive career in the marketing and communications industry, along with entrepreneurial flair and a successful track record in establishing and growing businesses.

MBLM Clients

  • CommScope
  • Mexico
  • Corning
  • Amsive
  • DMCC
  • Alliance Bernstein
  • TYM
  • Timex
  • Arcapita
  • Paypal

MBLM Awards

  • MBLM - Award 1
  • MBLM - Award 2
  • MBLM - Award 3
  • MBLM - Award 4
  • MBLM - Award 5
  • MBLM - Award 6
  • MBLM - Award 7
  • MBLM - Award 8
  • MBLM - Award 9
  • MBLM - Award 10
  • MBLM - Award 11
  • MBLM - Award 12
  • MBLM - Award 13