MBLM

The Brand Intimacy Agency
22 West 27th Street, 4th Floor, New York City, New York 10001, United States
https://mblm.com

MBLM Overview

Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
Average Hourly Rate
$200/hr
Year Founded
2010
MBLM invented Brand Intimacy, the emotional science behind the brands we use and love. For our clients, we deliver expertise and value through our agency insights, services, and software offerings. With offices in five countries, our multidisciplinary teams invent, transform, and enhance brands for businesses of every kind. We deliver marketing that creates stronger emotional connections with stakeholders. These bonds create better performance and long-term returns. 

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MBLM Portfolio

MBLM - Camp CommScope
Brand Strategy
Camp CommScope
MBLM - TYM
Brand Strategy
TYM
MBLM - Therapy Brands
Brand Strategy
Therapy Brands
MBLM - Apryse
Brand Strategy
Apryse
MBLM - SUNY Downstate
Brand Strategy
SUNY Downstate
MBLM - Emcara
Brand Strategy
Emcara
MBLM - Emids
Brand Strategy
Emids
MBLM - Arcapita
Brand Strategy
Arcapita
MBLM - TechnipFMC
Brand Strategy
TechnipFMC
MBLM - The Hill School
Brand Strategy
The Hill School
MBLM - Ursa Health
Brand Strategy
Ursa Health
MBLM - Mezmira
Brand Strategy
Mezmira
MBLM - Streetworks Development
Brand Strategy
Streetworks Development
MBLM - Beeah
Brand Strategy
Beeah
MBLM - Westfield
Brand Strategy
Westfield
MBLM - Forbes Global Properties
Brand Strategy
Forbes Global Properties
MBLM - American Airlines
Brand Strategy
American Airlines

MBLM Reviews


Reviews from Google Maps and DesignRush are available on this profile.
All reviews
  • All reviews
  • Google reviews
  • DesignRush reviews
We engaged MBLM to revitalize our brand identity and align our messaging across international markets. Our objective was to reposition Arcapita within the competitive asset management sector by adopting a modern visual identity and enhancing our digital presence through a user-centric website.MBLM commenced their engagement with a thorough brand assessment and progressed through the development of a new brand promise, a refreshed messaging and design system, and a comprehensive overhaul of our website to better serve our global audience. Additionally, they orchestrated an internal launch to integrate the new brand into our organizational culture and planned The Investors Majlis, an external event designed to align stakeholders with our renewed vision.Throughout the project, MBLM demonstrated exemplary professionalism and high-caliber execution. Their ability to translate our conceptual ideas into impactful designs was invaluable, and their commitment to detail and quality was evident throughout the process, despite the tight timeline.We extend our sincere appreciation to MBLM for their exceptional dedication and the significant contributions they made to this transformative project.Tariq HayatDirector and Head of Corporate ManagementArcapita "
Project Name: Arcapita Brand
Project Type:
Branding
Company size:
100 - 249
Industry:
Financial Services
I am the Business Development Manager at Dubai Design and Fashion Council (DDFC), where our mission is to elevate Dubai as a leading design and fashion destination. To achieve this, we partnered with MBLM, who engaged with our management and community stakeholders to reinvent our brand and establish a robust digital presence. MBLM crafted a new visual identity system for DDFC, transforming it into a globally recognizable emblem of the fashion and design industry. A vibrant color palette, dynamic patterns, and custom iconography were integrated into the design system. To enable more meaningful and productive relationships with our community, MBLM also developed a new membership website, serving as a hub that united Dubai's creative minds and contributed to the city's reputation as a burgeoning global design center. The site attracts thousands of monthly visitors and has directly enabled DDFC to sign up hundreds of new members. They also implemented technical solutions, such as an easy to manage workflow CMS, to facilitate a seamless user experience and effective brand communication. The launch of this membership portal was marked by a high-profile event attended by dignitaries and industry influencers, which significantly contributed to its success. MBLM ensured alignment with our vision to make this project a success. As a branding agency of excellence, I highly recommend them! "
Project Name: Branding and website
Project Type:
Branding
Company size:
Under 49
Industry:
Design
As the Director of Marketing and Communications at the Virtual Assets Regulatory Authority (VARA) of Dubai, Im thrilled to share our experience with MBLM. Our mission is to position Dubai as a global leader in the digital economy, and we needed a brand that truly reflects the innovation in the virtual assets space. MBLM stepped up to the challenge and exceeded our expectations.They helped us craft our brand promise and identity, developed an impactful go-to-market announcement, and designed an engaging microsite to guide visitors through the license application process for virtual asset service providers. Their work included strategic branding, digital design, content creation, and the launch of our online platform.What stood out the most was their collaborative approach and meticulous attention to detail. MBLM was a true partner in helping us achieve the results we were aiming for. I highly recommend their services to anyone looking for a top-notch branding agency. "
Project Name: VARA Branding and Website
Project Type:
Branding
Company size:
Under 49
Industry:
Government Administration
As a professional baseball player with an unwavering passion for the game, my co-founders and I decided to combine our expertise to develop an academy dedicated to leading the next generation of champions, both on and off the field. To ignite our brand, we collaborated with MBLM, who developed all the essential branding elements we needed. They provided us with easy-to-use templates, enabling us to kick-start our brand seamlessly. MBLM demonstrated strong project management, consistently met deadlines, and adapted to our unique requirements, ensuring all deliverables aligned with our goals. They really made the entire experience seamless and exceeded our expectations! "
Project Name: MEBA Logo Design
Project Type:
Logo Design
Company size:
Under 49
Industry:
Sports
 I am a co-founder of MEBA, the Middle East Baseball Academy, and I have had the pleasure of knowing William Shintani, Managing Partner at MBLM, through the sports industry. Collaborating with MBLM to develop our brand program has been an incredible advantage for our company. We started off with the brand discovery phases, where we had brainstorming meetings to uncover the core essence of what our brand actually stood for. From these insights, MBLM developed an incredibly inspirational brand promise for us centered around the notion of Home Runs Beyond The Game. MBLM did an exceptional job at transforming our initial ideas into the solid foundation of our new brand. I highly recommend their services to anyone looking to bring their brand to life. We simply cant thank them enough! "
Project Name: MEBA branding
Project Type:
Brand Strategy
Company size:
Under 49
Industry:
Sports
Branding experts!! Professional and caring team. Been working with MBLM 7+ years. You can count on them to elevate your brand to the next level. "
Frank W Alcock's Review Sourced from Google
They are wonderful to work with! Very knowledgeable and they do amazing work for their clients! "
Natalia Formen's Review Sourced from Google
MBLM has a fantastic work craftsmanship, they are very detailed and professional,They take it to a different level.I’m extremely satisfied. "
tony Monty's Review Sourced from Google
In all my interactions with MBLM and it’s members over the course of a year, they have always been professional, approachable and most impressive. "
Benjamin Katz's Review Sourced from Google
Very knowledgable, warm and friendly staff. I've worked with MBLM for the last 10+ years and it's has been a terrific experience. "
Kamal Boradia's Review Sourced from Google

MBLM Team Bios

Managing Partner Dubai
William Shintani
Managing Partner Dubai
William is a creative problem solver, dedicated to creating intimate brands, and advising leaders and their thriving companies. He has worked across multiple industries around the world, transforming, creating and aligning brands to deliver growth and generate value.
Managing Partner NYC
Mario Natarelli
Managing Partner NYC
Mario is a trusted advisor to executives and their companies as he looks to leverage their most important assettheir brands.
Partner
Rina Plapler
Partner
Rina joined MBLM as a Partner after twenty years in brand strategy. While at MBLM Rina has led assignments with AB (AllianceBernstein), CommScope, Cohen & Steers, Cotiviti, UL, the Government of Dubai, and sbe.
Partner
David Clover
Partner
David is a brand and digital marketing expert with an established track record of delivering inimitable user experiences to an array of clients. With an expansive background in product design, David brings a unique understanding and perspective of consumer behavior into his work.
Partner
Ziwar Majeed
Partner
Ziwar is proficient in a range of languages: Arabic, English, Russian, C#, PHP, Javascript and Swift. His history in software development and state-of-the-art programming has lent him a keen eye for identifying and delivering complex technical solutions.
Partner
Sidney Blank
Partner
Trained as an architect and fascinated by how people experience information, Sidney is passionate about finding new and optimized ways to shape, organize, and deliver digital brand experiences.
Partner
Ashwin Kulothungun
Partner
Ashwin leads projects for clients across an array of industries from technology and industrial services to investment and healthcare. Ashwin is a strategic thinker with a passion for brand communications and deep expertise in managing brand rollouts and technology-led activations.
Partner
Demetri Mihalakakos
Partner
Demetri is a software architect who is passionate about contributions to open source software. He has a deep interest and understanding of security software algorithms and animatronic robotics.
Partner Seoul
Nelson Hur
Partner Seoul
A senior advisor to industry leaders, Nelson is a passionate and creative problem solver with experience from an extensive career in the marketing and communications industry, along with entrepreneurial flair and a successful track record in establishing and growing businesses.

MBLM Clients

CommScope
Mexico
Corning
Amsive
DMCC
Alliance Bernstein
TYM
Timex
Arcapita
Paypal

MBLM Awards

MBLM - Award 1
MBLM - Award 2
MBLM - Award 3
MBLM - Award 4
MBLM - Award 5
MBLM - Award 6
MBLM - Award 7
MBLM - Award 8
MBLM - Award 9
MBLM - Award 10
MBLM - Award 11
MBLM - Award 12
MBLM - Award 13