MBLM

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  Vinícius de Thomaz Domingues

  Senior Manager at in5 Dubai

  Branding and website

  Project Type: Branding

  Review Date: 30 July, 2024

  Verified via email/call

  I am the Business Development Manager at Dubai Design and Fashion Council (DDFC), where our mission is to elevate Dubai as a leading design and fashion destination. To achieve this, we partnered with MBLM, who engaged with our management and community stakeholders to reinvent our brand and establish a robust digital presence. MBLM crafted a new visual identity system for DDFC, transforming it into a globally recognizable emblem of the fashion and design industry. A vibrant color palette, dynamic patterns, and custom iconography were integrated into the design system. To enable more meaningful and productive relationships with our community, MBLM also developed a new membership website, serving as a hub that united Dubai's creative minds and contributed to the city's reputation as a burgeoning global design center. The site attracts thousands of monthly visitors and has directly enabled DDFC to sign up hundreds of new members. They also implemented technical solutions, such as an easy to manage workflow CMS, to facilitate a seamless user experience and effective brand communication. The launch of this membership portal was marked by a high-profile event attended by dignitaries and industry influencers, which significantly contributed to its success. MBLM ensured alignment with our vision to make this project a success. As a branding agency of excellence, I highly recommend them!

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  Cathal Burke

  Director of Marketing and Communications at VARA

  VARA Branding and Website

  Project Type: Branding

  Review Date: 30 July, 2024

  Verified via email/call

  As the Director of Marketing and Communications at the Virtual Assets Regulatory Authority (VARA) of Dubai, Im thrilled to share our experience with MBLM. Our mission is to position Dubai as a global leader in the digital economy, and we needed a brand that truly reflects the innovation in the virtual assets space. MBLM stepped up to the challenge and exceeded our expectations.They helped us craft our brand promise and identity, developed an impactful go-to-market announcement, and designed an engaging microsite to guide visitors through the license application process for virtual asset service providers. Their work included strategic branding, digital design, content creation, and the launch of our online platform.What stood out the most was their collaborative approach and meticulous attention to detail. MBLM was a true partner in helping us achieve the results we were aiming for. I highly recommend their services to anyone looking for a top-notch branding agency.

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  Christiaan Beyers

  Professional Baseball Player at Untouchables Paderborn

  MEBA Logo Design

  Project Type: Logo Design

  Review Date: 19 July, 2024

  Verified via email/call

  As a professional baseball player with an unwavering passion for the game, my co-founders and I decided to combine our expertise to develop an academy dedicated to leading the next generation of champions, both on and off the field. To ignite our brand, we collaborated with MBLM, who developed all the essential branding elements we needed. They provided us with easy-to-use templates, enabling us to kick-start our brand seamlessly. MBLM demonstrated strong project management, consistently met deadlines, and adapted to our unique requirements, ensuring all deliverables aligned with our goals. They really made the entire experience seamless and exceeded our expectations!

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  James Collette

  Co Founder at Middle East Baseball Academy

  MEBA branding

  Project Type: Brand Strategy

  Review Date: 16 July, 2024

  Verified via email/call

   I am a co-founder of MEBA, the Middle East Baseball Academy, and I have had the pleasure of knowing William Shintani, Managing Partner at MBLM, through the sports industry. Collaborating with MBLM to develop our brand program has been an incredible advantage for our company. We started off with the brand discovery phases, where we had brainstorming meetings to uncover the core essence of what our brand actually stood for. From these insights, MBLM developed an incredibly inspirational brand promise for us centered around the notion of Home Runs Beyond The Game. MBLM did an exceptional job at transforming our initial ideas into the solid foundation of our new brand. I highly recommend their services to anyone looking to bring their brand to life. We simply cant thank them enough!

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MBLM Team Bios

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  William Shintani

  Managing Partner Dubai

  William is a creative problem solver, dedicated to creating intimate brands, and advising leaders and their thriving companies. He has worked across multiple industries around the world, transforming, creating and aligning brands to deliver growth and generate value.
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  Mario Natarelli

  Managing Partner NYC

  Mario is a trusted advisor to executives and their companies as he looks to leverage their most important assettheir brands.
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  Rina Plapler

  Partner

  Rina joined MBLM as a Partner after twenty years in brand strategy. While at MBLM Rina has led assignments with AB (AllianceBernstein), CommScope, Cohen & Steers, Cotiviti, UL, the Government of Dubai, and sbe.
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  David Clover

  Partner

  David is a brand and digital marketing expert with an established track record of delivering inimitable user experiences to an array of clients. With an expansive background in product design, David brings a unique understanding and perspective of consumer behavior into his work.
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  Ziwar Majeed

  Partner

  Ziwar is proficient in a range of languages: Arabic, English, Russian, C#, PHP, Javascript and Swift. His history in software development and state-of-the-art programming has lent him a keen eye for identifying and delivering complex technical solutions.
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  Sidney Blank

  Partner

  Trained as an architect and fascinated by how people experience information, Sidney is passionate about finding new and optimized ways to shape, organize, and deliver digital brand experiences.
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  Ashwin Kulothungun

  Partner

  Ashwin leads projects for clients across an array of industries from technology and industrial services to investment and healthcare. Ashwin is a strategic thinker with a passion for brand communications and deep expertise in managing brand rollouts and technology-led activations.
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  Demetri Mihalakakos

  Partner

  Demetri is a software architect who is passionate about contributions to open source software. He has a deep interest and understanding of security software algorithms and animatronic robotics.
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  Nelson Hur

  Partner Seoul

  A senior advisor to industry leaders, Nelson is a passionate and creative problem solver with experience from an extensive career in the marketing and communications industry, along with entrepreneurial flair and a successful track record in establishing and growing businesses.