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  • The Digital Agency In Southern California & D.C. Driven By Purpose.

    New Target is a leading, award-winning digital agency providing marketing, websites, design, and branding. We've delivered for global brands you know and nonprofits you love for over 25 years from creative offices in Southern California and Washington D.C...

    Location
    Alexandria, Virginia
    Number of Employees
    50 - 99
    Portfolios Count
    8 Projects Listed

    New Target, Inc. Services

    • Digital Strategy
    • Web Design
    • Web Development
    • WordPress Website Design
    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Digital Services
    • Creative Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Healthy Schools Healthy People
    • UNESCO
    • Identity Theft Resource Center
    • Partners of the Americas
    • Hire Autism
    Data sourced from the agency's DesignRush profile

    New Target, Inc. Reviews & Testimonials

    • Theo L. Cramer, Ed.D.
      Theo L. Cramer, Ed.D. President at Lend Your Celebrity
      5.0

      Web Development Review from Theo L. Cramer, Ed.D.

      As a newly established educational non-profit, we needed full support--website development, a logo, branding, email, etc. We could not have found a better partner than New Target, Inc. They are the consummate professionals. They were fully present and always available for questions and feedback. We were always included in the design process. The New Target, Inc. team was always attentive, they offered great recommendations, they listened, and they made us feel valued throughout the entire process. We look forward to a long relationship with their team. We highly recommend the talented staff at New Target, Inc. to any organization needing digital support. New Target, Inc. is a first-rate company.

    • David Dumas
      David Dumas Sr. Manager of IT at MATHCOUNTS Foundation
      5.0

      Web Design Review from David Dumas

      We have been working with New Target over 5 years ago and have been extremely happy with the services they have provided. We selected them to redesign our Drupal website and then provide ongoing support related to design, development, and hosting. Some of requirements of the redesign project included: a multi-program registration portal, integration with 3rd party systems (QuickBooks, Salesforce, payment platforms), merging content/users from a second website into our main one, and redeveloping a custom test scoring and reporting tool used by volunteers. Our website is utilized by several distinct constituent groups, and addressing their very different needs often requires complex functionality and workflows. Their team has been excellent at navigating these challenges and implementing systems that satisfy user requirements. It has been a great experience partnering with New Target, and I would highly recommend them to others.

    • Meara Cummings
      Meara Cummings Marketing Support at NAEMA (North American Energy Markets Association)
      5.0

      Digital Strategy Review from Meara Cummings

      We've had a fantastic experience working with the New Target team so far in our rebranding project. This is the first formal rebrand in the organizations history, so it was critical to get it right. From day one, Hannah (account manager) and Rachel (lead designer) brought a thoughtful, collaborative, and incredibly well-structured approach to the process.They have worked seamlessly with our rebrand committee, balancing creative exploration with clear communication and deadlines that kept us moving forward. After this strategic and thoughtful approach has resulted in a modern new logo and comprehensive brand guidelines that truly capture the spirit of the association.We are so grateful for their partnership and would highly recommend New Target to any organization looking for a creative / digital partner!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • The Craft of Influence

    KM is a collective of creative experts with an artistic arsenal of innovative tools and experience. We desire your brand to be seen and heard. KM asks questions that form our understanding, and employ strategies and technology that advance your mission, as we engage your audience...

    Location
    Leesburg, Virginia
    Number of Employees
    Under 49

    KM Digital Services

    • Branding
    • Graphic Design
    • Web Design
    • UI/UX Design
    • Web Development
    • Software Development
    • SEO
    • Content Marketing
    • Video Production
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Pristine Acres
    • Unibond Solar
    • Koons
    Data sourced from the agency's DesignRush profile

    KM Digital Reviews & Testimonials

    • Steve Simons
      Steve Simons Review from Google
      5.0

      Steve Simons's Review Sourced from Google

      KM Digital – Veritas embarked on a mission to take our online presence to the next level.  We sought out a partner who understood the nuances in the digital space, had the depth of bench and creative insight that would bring to the virtual world what we produce in the physical realm. The entire team of creative professionals at KM Digital completely exceeded our expectations for what was possible. From our first meeting with co-founder Chris Mizerak, it became abundantly clear these folks were something special. During the initial interview process, Lauren was insightful, thoughtful, and on-point with her questions to gather information about who Veritas is. She captured our ethos, our culture, and our aspirations masterfully. Through the process, the entire team has been the most creative, professional, and insightful group of talented individuals we have had the pleasure of partnering with. A special shout out to Julie for keeping us on track, to Scott for his ability to capture our essence with his videography skills, to Christina for making sure we stayed connected to the process,  to Sammy for capturing the beautiful images, to Nic who seems to always just put the right touch on the graphics, and to Riley and Julian for helping to make all this come together. If you’re looking to partner with a team of digital media and marketing professionals that will blow you away, look no further than KM Digital.

    • Mackenzie Jackson
      Mackenzie Jackson Review from Google
      5.0

      Mackenzie Jackson's Review Sourced from Google

      I've had the pleasure of working with KM Digital for over three years now, and I must say, it has been an exceptional experience. The entire team, including Nick, Jenna, Riley, Julie, Jonah, Chris, and everyone else, has been nothing short of amazing. Their dedication to their work is evident in every project we've collaborated on.KM Digital excels at bringing my ideas to life through their content. They have a knack for capturing the essence of my vision and translating it into compelling digital campaigns. The content they produce not only resonates with our audience but also injects a vibrant pulse into the work we do.I'm incredibly grateful to the entire team at KM Digital for their professionalism, creativity, and unwavering support. They have played a pivotal role in our success, and I look forward to continuing our fruitful partnership.

    • lance cross
      lance cross Review from Google
      5.0

      lance cross's Review Sourced from Google

      KM does an outstanding job with all of our marketing. They manage our website and digital ad campaigns so well that I never have to worry about the details. Every member is friendly, always available, and quick to respond when I need them. Their hard work not only boosts our online presence but also lets me focus on other parts of the business. I'm grateful for the genuine care and expertise they bring to every project, and I couldn’t recommend them more highly.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews

Frequently Asked Questions

What is the difference between SEO and SEM?

The main difference between these two marketing branches is how they acquire traffic: Search Engine Optimization (SEO) earns traffic organically, while Search Engine Marketing (SEM) buys traffic through paid ads. 

AspectSEOSEM
Traffic sourceOrganic (unpaid)Paid (ads on search engines)
Cost modelNo cost-per-clickPay-per-click (PPC)
Result speedSlow, builds over timeFast, immediate visibility
PlacementOrganic search resultsTop and bottom ad placements
StrategyContent, technical setup, backlinksBidding, ad copy, targeting
Long-term valueHigh, compounding over timeStops when the budget stops
ControlLimited control over rankingsFull control over spend and targeting

What platforms are used for search engine marketing?

Search engine marketing runs mainly on paid search platforms. Google Ads leads globally, with regional and niche platforms used based on audience and market. 

  • Google Ads is the largest platform and covers Google Search, YouTube, Gmail, and partner sites. 
  • Microsoft Advertising (Bing Ads) reaches Bing, Yahoo, and AOL users. It often has lower CPCs. 
  • Amazon Ads shows search ads inside Amazon for product-driven campaigns. 
  • Apple Search Ads promotes apps within App Store search results. 
  • Baidu Ads is the primary platform in China. 
  • Yandex Ads is dominant in Russia and nearby markets. 

Can a search engine marketing company guarantee a #1 ranking?

No. An SEM agency cannot guarantee a #1 ranking. 

Search ads run on an auction, and ad rank depends on bid, ad quality, expected click-through rate, and landing page experience. Competitors change bids constantly, so positions shift in real time. 

Agencies control strategy, targeting, and optimization. They improve results, reduce costs, and increase conversions, but they do not control the auction or competitors, so no one can consistently promise the top spot. 

How much do SEM services cost?

Best SEM agencies typically charge between $100 and $300 per hour. Most businesses spend $500 to $5,000+ per month on SEM, while competitive industries can spend from $10,000 to $50,000+. Total cost combines ad spend and agency fees. 

  • Ad spend: You pay for each click, but some clicks cost a few dollars, while competitive keywords like legal or finance can go above $50 per click. Total spend depends on how many clicks you want and how competitive your market is. 
  • SEM companies’ monthly fees: 
    • $500 to $1,500 per month for basic setup and management 
    • $1,000 to $5,000 per month for full service and optimization 
    • $10,000 to $50,000+ for large-scale, multi-platform campaigns 

Search engine marketing agencies can also charge a percentage of ad spend, usually between 5% and 20%. 

As a general rule, many companies allocate around 10% to 12% of revenue to SEM and digital advertising. 

How long does it take to see SEM results?

SEM companies can deliver results for paid search within days, while SEO takes months to build traffic and rankings. 

Paid search can drive traffic almost immediately after launch. Early results appear within hours or days, but campaigns need a few weeks to stabilize. Most accounts become efficient within 2 to 8 weeks, and performance becomes stronger after 2 to 3 months

SEO works much more slowly. The first 1 to 3 months usually go into technical fixes, content creation, and indexing. Noticeable traffic growth often occurs between 3 and 6 months for less-competitive terms. Strong rankings and consistent traffic typically take 6 to 12 months or more, especially for new websites.

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