Helen Guzenko Partnership Manager at Wezom

5.0★

Startup Review from Helen Guzenko

Wezom is an enterprise software development company with more than 275 specialists. We brought RGray in for startup marketing and growth marketing for a FinTech SaaS platform we had built for a client, an early stage startup with a finished product and almost no market presence. RGray started with their startup marketing foundation: market and competitor research, positioning and messaging, and a growth strategy built on three prioritized hypotheses, each with its own funnel and success metrics. They then implemented the channels: SEO, GEO for visibility inside AI search and AI assistants, PR and digital media, and paid user acquisition to test the funnels fast. Analytics and attribution were in place from the start.They also built AI into the daily marketing work: a custom multi agent system using Claude, Grok, Perplexity and Gemini for research, content production and localization, handed over with workflows, prompts and checklists. Two of the three hypotheses proved out, so we elaborated those two and their funnels. CAC started at $31 and fell to $16 by the end of the test campaign, below the industry average. The campaign brought around 2,500 activated users, which boosted revenue and gave us real data for funnel, user and product analysis. The client finished with a working acquisition system and the documentation to run it, not a set of campaigns. Project management was on time and on budget: weekly calls, a shared board with owners and deadlines, monthly reporting against the strategy metrics, same day answers. When our client's roadmap moved, they resequenced the plan in days. Most impressive: they think like product owners, not like a service agency, and they challenged our ICP and pricing assumptions correctly. One improvement: the early reports were denser than we needed, and they added an executive summary once we asked.

Anonymous Entrepreneur & Founder at Dance Fitness Studio

5.0★

Web Design Review from Anonymous

Digital Ink redesigned a dance fitness studio’s website and also produced a marketing video to support its launch. Alongside this, they conducted market and competitor research and created custom email templates. The client, pleased with the outcome, noted that even though the site is newly launched, the quality of work has been excellent. The team communicated clearly, honoured deadlines, and fostered a collaborative environment that made the client feel fully involved in the project.

Anonymous Consultant at Personal Injury Attorney's Advertising Company

5.0★

Branding Review from Anonymous

An advertising company partnered with Digital Ink for branding, business consulting, and UI/UX design. The team developed user personas, carried out in-depth research, and built the website’s interface and experience. The client noted that Digital Ink’s customised approach and structured process made a real difference. Projects were delivered on schedule, communication was clear, and the team showed patience and understanding during review stages. Their thoroughness and ability to grasp the project’s complexities truly stood out.

Anonymous Director of Product Marketing at SaaS mortgage company

5.0★

Branding Review from Anonymous

A SaaS mortgage company brought in Digital Ink to shape their brand strategy, which included designing a new logo, building a visual identity, and defining their overall vision. The client shared that the results surpassed expectations, highlighting the team’s creativity, talent, and supportive approach. Digital Ink provided clear guidance throughout the project, stayed on schedule, and remained responsive to feedback and ideas through consistent communication via email and virtual meetings.