Weight Watchers' slow rebranding has resulted in millions of dollars in revenue. How can you follow in their footsteps and refresh your own brand identity?
These 12 brand archetypes, from The Outlaw to The Lover, can inform your brand’s identity and positioning. Learn how they do it + look at best examples!
CoverGirl — the brand we all grew up with, with the smiling actresses and the eye-catching makeup products, is ditching its old image for a new, exciting, and inclusive one.
The Showtime art director sat down with DesignRush to share how she snagged a coveted role (and exactly how you can too!), what art direction at a major network means creatively and the design trends we should keep an eye on.
From his greatest learning experiences to his top three tips for growing in your design career, the LA-based art director shares everything you need to know to reach your goals.
The freelance creative director shares how she beats creator's block and her top tips for keeping the ball rolling -- even when your first idea is squashed.