Branding Trends

Brand positioning defines how a brand is perceived in the market. This guide explains strategies to effectively position your brand among competitors.

Key branding elements include a brand name, logo & color scheme, making a brand unique and recognizable.

Branding creates a business's identity, while marketing promotes it to drive sales. This guide explains their differences and how they work together.

Learn about brand research, why it's a key part of a successful marketing strategy, and how to do it in 3 proven steps.

Brand partnerships are collaborations between businesses for mutual benefit. This guide details types, benefits, & strategies for successful brand partnerships.

Brand perception is how consumers view and interpret a brand. This guide explains how to measure, manage, and improve brand perception effectively.

A brand audit is a comprehensive assessment of a brand's market performance. This guide provides 5 steps to performing a complete brand audit.

Get inspired by these 5 best brand identity examples from McDonald's, Coca-Cola, Google, Nike, and Apple to connect with your target audience effectively.

Explore debranding as a marketing strategy to remove brand names, enhance authenticity, and connect with consumers.

Delight in these amazing works by the top branding firms in the world. Check out our list of best burger branding examples that will surely make you hungry in a jiffy. Get inspired!

These best practices in global branding will ensure your business takes off and captivates new markets and audiences. Read on for the full guide!

Explore essential branding package elements that shape company identity and set your business apart. Learn about costs and see examples now.

Discover the essence of brand affinity with our definitive guide. Learn how to define, build, and leverage emotional connections with consumers.

Boost your brand’s value and recognition by understanding brand equity. Learn how to build, measure, and leverage brand equity to improve customer loyalty and business growth.

Brand assets are easily recognizable visual elements that represent your company's identity. They include elements like a brand name, logo, slogan, and more.

Discover the essential steps on how to brand your financial services product with our comprehensive step-by-step guide. Elevate your brand in the competitive market today!

Wondering how to build a personal brand that resonates with your target audience? This guide will walk you through the process.

Unlock the power of Purpose-Driven Branding! Discover its essence and master the art of creating impactful brands with our expert guide.

What is visual branding and what makes it essential for businesses? This article explains the concept and explores its key elements.

Explore 12 brand strategies with real-world examples and actionable insights to help your business stand out and connect with your audience.

Learn to avoid these common branding mistakes and pave your way to business success with our comprehensive guide.

Find out how to create brand identity in several actionable steps.

The importance of brand standards cannot be understated. Read on to find out why.

Discover the art of brand pillars with essential steps and inspiring examples. Build a robust brand identity through the five foundational pillars.