Packaging design usually costs $5,000 to $100,000+, depending on complexity, number of products, and partner type. Simple packaging is on the low end. Regulated, luxury, or multi–Stock Keeping Unit (SKU) packaging is on the high end.
Typical ranges based on DesignRush data:
- Basic packaging: $5,000 to $20,000
- Standard packaging systems: $20,000 to $100,000
- Complex or luxury packaging: $100,000 to $250,000+
Hourly rates:
- Agencies: $100-$200 per hour
- Freelancers: $25-$45 per hour
Costs increase with custom structures, compliance requirements, premium materials, and multiple SKUs.