Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
Ripe Media is a Los Angeles digital agency founded in 2003, specializing in web design, WordPress development, branding, and eLearning for nonprofits, healthcare organizations, government agencies, and mission-driven brands...
Top Services:
Web Design
eCommerce Development
WordPress Website Design
Web Development
Branding
Show more
Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$90/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
Ripe Media Services
Web Design
eCommerce Development
WordPress Website Design
Web Development
Branding
Logo Design
Graphic Design
Content Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
SAG-AFTRA Foundation
Pathways LA
Disney
LA County Justice, Care & Opportunities Department
Amgen
Toyota/Lexus
Warner Brothers
USC
CBS
Harvard
Data sourced from the agency's DesignRush profile
Ripe Media Reviews & Testimonials
Jim Keravala Chief Executive Officer & Chief Architect at OffWorld
5.0★
Web Design Review from Jim Keravala
RIPE is the kind of agency that merges strategy with creativity effortlessly. They led our branding and web design project from start to finish with clarity, vision, and great communication. The final productboth the visual identity and the websitenot only looks fantastic but aligns perfectly with our mission and goals. Their ability to turn abstract ideas into a cohesive brand story was impressive.
Andreas Birnik Co-Founder at evroc
5.0★
Mobile App Development Review from Andreas Birnik
We had a really positive experience developing mobile apps with Ripe Media; the firm showed expertise and commitment throughout the project. To create a mobile application that would increase user engagement and broaden our online presence, we hired Ripe Media. They demonstrated a thorough comprehension of our needs from the first conversation to the last delivery, and they produced a solution that surpassed our expectations. Working with Ripe Media was made much more astounding by their dedication to meeting deadlines and doing excellent work. They met our requirements and standards for the final output, even with the challenges that come with developing a mobile app, and they did so on time. Ripe Media offered excellent post-launch support as well, with quick response times for any problems or queries.
Lucas Smith Director of Technology at Cato-Meridian Central School District
5.0★
Mobile App Development Review from Lucas Smith
Ripe Media already did the best for my services custom integration with their features connected with custom game development , so we can enjoy the fully complete platform like we requested. It`s really good to know Ripe Media!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Award WinnerRecipient of a Best Design Award for outstanding work.
Web Design | Development | Marketing
Our clients achieve conversions not just because of their website's stunning visuals, but also due to its SEO-optimized content and captivating videos, drone footage, and photography. We strategically craft everything with unforgettable programming and an intuitive user interface...
Top Services:
Web Design
Web Development
WordPress Website Design
Branding
Logo Design
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Location
San Diego, California
Number of Employees
Under 49
Average Hourly Rate
$120/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
4 Projects Listed
StraightFire Web Design and Digital Marketing Services
Web Design
Web Development
WordPress Website Design
Branding
Logo Design
Digital Marketing
Design Services
Print Design
eCommerce Development
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Rady Children's
UC San Diego
AMN Healthcare
Oracle
SDSU
Pizza Hut
Sears
Union Bank
Websense
ESET
Data sourced from the agency's DesignRush profile
StraightFire Web Design and Digital Marketing Reviews & Testimonials
Judy Minich Senior Editor at Rady Children's Hospital
5.0★
Marketing Review from Judy Minich
Working with StraightFire has been a fantastic experience. They consistently go the extra mile, bringing fresh ideas and valuable perspectives to our marketing and advertising projects without increasing the budget. Their productivity, expertise, and commitment to adding value make them an exceptional partner.
Ela Whitten Sr. Graphic Designer at AMN Healthcare
5.0★
Graphic Design Review from Ela Whitten
I've worked with StraightFire for over fifteen years, and their outstanding organizational skills have been essential in meeting our tight project deadlines. Their consistency, expertise, and high-quality work always stand out, and their valuable marketing and graphic design insights make them a trusted partner.
Roz Oserin Owner at Nainsook Framing
5.0★
Digital Marketing Review from Roz Oserin
We recently hired Straight Fire Marketing to revamp our website and refocus our Adwords campaign in order to gain more conversions from our website at Nainsook Framing + Art. It's been a little over a month and we are already seeing more leads. We're excited about the potential growth of our company. We would highly recommend Straight Fire Marketing.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
As a top digital marketing firm, Search Engine Projects (SEP) offers search engine optimization (SEO), search engine marketing (SEM), website design, localization, social media marketing, web analytics, and website usability for many clients in the USA...
Top Services:
Digital Marketing
SEO
Social Media Marketing
PPC
eCommerce
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Location
Orange County, California
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
12 Projects Listed
Search Engine Projects Services
Digital Marketing
SEO
Social Media Marketing
PPC
eCommerce
Web Design
WordPress Website Design
Web Development
Digital Services
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Printec
General Auction Company
Soboba Weight Loss
American Sleep Store
Modern Rug Importers
Biotouch Academy
SNA Auto Rental
Robert Don, DDS
Handel On The Law
Dental Office Website
Data sourced from the agency's DesignRush profile
Search Engine Projects Reviews & Testimonials
Ken Calof Owner at Calof Coaching
5.0★
SEO Review from Ken Calof
I engaged Search Engine Projects approximately three months ago to improve my website's search visibility and overall online presence. Working with Shawn and his team has been an outstanding experience from start to finish. The team conducted a comprehensive audit of my website and delivered proactive, actionable strategies to enhance both its design appeal and search engine performance. They then implemented the recommended changes efficiently and professionally. Shawn is hands-on, accessible, and takes the time to explain his recommendations in clear terms, which made the entire process transparent and collaborative. Within three months, my website has a noticeably more polished, professional appearance and is now ranking number one in organic search results a significant improvement in visibility that has directly benefited my business. I highly recommend Search Engine Projects Digital Marketing to any company seeking a knowledgeable, responsive SEO and digital marketing partner.
Marjan Khorrami President at Khorrami Chiropractic Wellness Center
5.0★
SEO Review from Marjan Khorrami
I was referred to SEP marketing company by an attorney friend to redesign my website and handle my SEO and marketing. He said "if it doesn't work for you I will pay everything you paid this company". From the moment we started working together, the experience has been outstanding. They created an excellent website that looks professional and is easy for patients to navigate. Since launching the new website and starting new marketing strategy, our patients traffic has increased noticeably. They also consistently create informative and engaging content for our social media, which has helped strengthen our online presence. And what truly sets them apart is their responsiveness, no matter when I call, they always answer and are always ready to help. I only wish I had started working with them much sooner. I highly recommend Search Engine Projects company for any business looking to grow.
Shabnam Zafarmand Owner at Mission Art Center
4.8★
SEO Review from Shabnam Zafarmand
pivotal role in elevating the online presence and local visibility of Mission Art Center, an esteemed art school in Orange County. Recognizing the centers mission to inspire creativity and nurture talent, SEP crafted a comprehensive digital marketing strategy that began with a modern, visually engaging website redesign. The new website showcased Mission Art Centers vibrant classes, workshops, and events, making it easier for prospective students and parents to explore the curriculum, view art galleries, and register for classes seamlessly.SEP didnt stop at just an aesthetic revamp; they optimized the website for local SEO to ensure it ranked prominently for key search terms like art classes in Orange County and best art school near me. With strategically placed keywords, optimized meta descriptions, and fast-loading pages, Mission Art Centers site began to appear on the first page of Google search results.In addition to website development and SEO, SEP implemented a targeted ads management campaign across Google Ads and social media platforms. By identifying Mission Art Centers ideal student demographic, SEP crafted compelling ad creatives and copy that highlighted the centers unique programs, family-friendly atmosphere, and professional instruction. These ads not only boosted brand awareness but also drove measurable increases in website traffic and enrollments.Regular performance tracking and reporting enabled SEP to fine-tune the campaigns, ensuring continuous improvement and maximizing the return on investment. SEPs efforts resulted in a significant increase in inquiries, a spike in organic search visibility, and a noticeable uptick in class sign-ups, making Mission Art Center a go-to destination for art education in the local community.Thanks to SEPs expert website design, SEO, and advertising, Mission Art Center now has a strong online presence that reflects its vision and draws aspiring artists from across the region.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We at ARTICON (Custom Design Agency) believe and respect this proverb because we are in the business of creativity and ideas. We are here to create a GREAT First impression of our clients for their customers through our highly creative and unique presentations through our designs...
Top Services:
Logo Design
Web Design
eCommerce Development
Branding
Mobile App Development
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Location
Dallas, Texas
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
28 Projects Listed
Articon Services
Logo Design
Web Design
eCommerce Development
Branding
Mobile App Development
Graphic Design
PPC
Design Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Painterslogics
Visafied
Candy's Cab
Valiant Creek Realty
JDR Design Services
Fly Abroad
Wahine winos Podcast
KFC
Painterslife
Data sourced from the agency's DesignRush profile
Articon Reviews & Testimonials
Faisal Ayub President at Texas LED Signage
5.0★
Web Design Review from Faisal Ayub
I used Articon and Mr. Saad was very cooperative and understanding. I am very satisfied with my website development TEXASLEDSIGNAGE.com and I would definitely use him for future business.
Kara McFarlane RMT and owner at Beacon Hill Therapeutic Massage
5.0★
Small Business Review from Kara McFarlane
Had [a] great experience and got everything done I wanted for [the] small business website and logo, with great response time! (Verified via email)
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Providing Website Design, Custom App Development & Digital Marketing Services
Our passion is in providing the foundational tools young and growing businesses need to reach their full potential. From branding and marketing to web design and app development, we have the experience and expertise to get you there...
Top Services:
Web Design
Web Development
WordPress Website Design
Mobile App Development
eCommerce Development
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Location
Lauderhill, Florida
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
6 Projects Listed
Design Develop Now, Inc Services
Web Design
Web Development
WordPress Website Design
Mobile App Development
eCommerce Development
Digital Marketing
Social Media Marketing
Logo Design
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Software & IT Services Industry
Healthcare Industry
Retail Industry
Data sourced from the agency's DesignRush profile
Design Develop Now, Inc Reviews & Testimonials
Debbie Davis Owner at The Tipsy Cake
5.0★
Social Media Marketing Review from Debbie Davis
We saved about $2,000 with DDN and getting a much better job done on our website.
Eva Weinstein COO at The Pursuit By You
5.0★
Mobile App Development Review from Eva Weinstein
The DDN team were patient and and transparent with me from the beginning. As a small start up, these characteristics are very important to me. Through DDN's Mobile App Business Strategy sessions, they were able to walk me through the process on both the app design/dev side but also marketing my company and product. I am very grateful for what I had learn from the team at DDN and would highly recommend!
Robert Challand Owner at Numinous Sustainable Soap
5.0★
eCommerce Review from Robert Challand
Been working w Jaime and his team for just under two years now. I posted my needs and individuals throughout America bombarded me instantly. When Jaime reached out to me, there was something about his voice, calmness, confidence, his energy that totally put me at ease… fully had my attention, I was ready to commit to his services, experience, expertise and professionalism instantly.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Lidl
Genpact
Siemens
AWS
Veruvis
Agricola
Raureni
Agricover
Adams Supplements
Eversted
Data sourced from the agency's DesignRush profile
Brandfusion Reviews & Testimonials
Sorina Netu Review from Google
5.0★
Sorina Netu's Review Sourced from Google
The story of the collaboration with BrandFusion began 13 years ago, when I felt the need to create a brand identity for the company I represent, needing guidance from someone experienced who could transform the company's innovative vision into a strong brand, as we have been for over 30 years.From discussions about the company's history and its upward trajectory as a company with 100% Romanian capital to the desire to create an identity that expresses the brand's strategy and philosophy, all meetings with them were and are "an added value" for both the company and me, personally.Thank you for your professionalism, dedication, involvement and friendship because, after so many years, we consider you part of the life of the company and we continue to proudly use the new identity you created.
ADRIAN GARIT Review from Google
5.0★
ADRIAN GARIT's Review Sourced from Google
I met a team of professionals whom I thank along the way. I am convinced that I chose the best on the market!!
Adrian Novac Review from Google
5.0★
Adrian Novac's Review Sourced from Google
Professionals, creative, innovative and always with fresh ideas! A team that is a real pleasure to work with. I recommend it wholeheartedly!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Founded in 2020, we've quickly become the trusted partner for brands seeking to amplify their voice and redefine success. Experience the difference with Brandinc PR where your story meets its full potential...
Top Services:
Public Relations
Social Media Marketing
Branding
Digital Services
Reputation Management
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Location
Austin, Texas
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
2 Projects Listed
Brandinc PR Services
Public Relations
Social Media Marketing
Branding
Digital Services
Reputation Management
Design Services
Digital Strategy
Digital Marketing
Content Marketing
Event Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Representative Daniel Pae
Dymanz Glaze
Live on Festival
PRSA
Mayor Stan Booker
Marie Detty Youth & Family Services
Agency Security Group
Amplify Africa
Data sourced from the agency's DesignRush profile
Brandinc PR Reviews & Testimonials
Gerard Longo Founder/CEO at Underground Music Collective
5.0★
Public Relations Review from Gerard Longo
Brandi and her team are world-class PR professionals. They put an incredible amount of time and effort into ensuring their clients get the results they're looking for. Our platform has been featured on major media as a result of our collaborative relationship, and those opportunities continue to bear fruit through the years. 11/10 would recommend!
Dr. Syreeta Bond DBA, PMP Owner at DrSyreetaBond.com
5.0★
Public Relations Review from Dr. Syreeta Bond DBA, PMP
Working with Brandi and her team have been an absolute joy! Brandinc PR booked so many podcast interviews, helped with booking my book tour, and found me articles to contribute to. I would have never had this amount of media coverage without them! Brandi is kind, honest, and filled with business ideas. She is the best!
Ryan McCormick Review from Google
5.0★
Ryan McCormick's Review Sourced from Google
Brandinc PR is one of the top agencies in the country. Ms. Sims is total professional who is nothing but, attentive to her clients needs. Her team always provides exceptional service and I couldn't be happier with the experience. Highly recommend!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Strategic 360° digital marketing by unapologetically funny people
that funny agency forges unique monthly based consulting client partnerships through the breadth of our capabilities (technology and next-gen CX, strategic team formation, and competitive price modeling), and the depth of our understanding of how to enrich forward-thinking, rule-breaking brands navigating the...
Top Services:
Digital Services
Web Design
Digital Strategy
Digital Marketing
SEO
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Location
Yardley, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
3 Projects Listed
that funny agency Services
Digital Services
Web Design
Digital Strategy
Digital Marketing
SEO
Graphic Design
Logo Design
Branding
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Transform Agency is an expert e-commerce web development agency, dedicated to delivering custom software solutions and optimizing online stores for the highest performance, speed, and conversion rates...
Top Services:
eCommerce Development
Web Development
Software Development
Web Design
UI/UX Design
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Location
Warsaw, Poland
Number of Employees
50 - 99
Average Hourly Rate
$50/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Transform Agency Services
eCommerce Development
Web Development
Software Development
Web Design
UI/UX Design
CRO
WordPress Website Design
SEO
PPC
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Delivering Accessible, Inclusive and Sustainable Web Services
Since 2008, weve been helping brands enhance their digital offering. We provide bespoke web design, brand development, marketing support, and consultancy to help you achieve your digital goals. As a small digital agency based in Yorkshire, we pride ourselves in the way we approach digital solutions...
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WordPress Website Design
Web Development
Web Design
UI/UX Design
SEO
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Location
Huddersfield, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$95/hr
Minimal Budget
$10,000 - $25,000
Splitpixel Services
WordPress Website Design
Web Development
Web Design
UI/UX Design
SEO
PPC
CRO
Digital Marketing
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals