Looking for a reputable Amazon PPC agency to drive sales and revenue for your Amazon store? We created this list of top Amazon PPC agencies by analyzing hundreds of success stories, service scopes, and client feedback to help you find the right partner for your eCommerce business. Browse our directory and personalize your search by location, pricing, minimum budget, team size, and other criteria.
After carefully assessing over 800 companies, we curated a list of 10 leading Amazon PPC agencies based on their services, awards, portfolio, industry reputation, pricing, and client reviews. Explore these agencies and their specializations to find a trustworthy partner for your Amazon business.
Table of Contents
The Number 1 Amazon PPC Agency as Selected by DesignRush Is...
1. IG PPC
- Best for: Overall
- Average hourly rate: $250
- Minimum budget: $10,000-$25,000
- Founded: 2019
- Size: Under 49
- Location: New York City, NY
- Notable clients: Perch, Scrub-It, Bruntmor, Hertzko, Prextex
IG PPC is an Amazon pay-per-click (PPC) agency that helps brands achieve category dominance through human-driven strategies. Its services cover tailored campaign optimization, strategic keyword harvesting, performance analysis, and bid management. To amplify the impact, the agency also curates sponsored Amazon product ads wherein it conducts keyword targeting, product-focused placement, and detailed performance tracking. Through its comprehensive Amazon PPC advertising services, IG PPC has managed over $1.5 billion in annual sales, contributing to the growth of Amazon sellers with nine-figure accounts and earning a 95% client retention rate on account of its success.
IG PPC Success Story
- Challenge: Despite multiple efforts to reduce cost per click (CPC), an established Amazon seller in the home and kitchen category was experiencing a monthly increase in its advertising cost of sales (ACOS). Needing the help of professionals, the client reached out to IG PPC.
- Solution: IG PPC audited the account and devised a plan to lower the client’s CPC while maintaining the advertising budget. It decreased the bids on inefficient keywords, so it could allocate this budget to hundreds of new campaigns with thousands of new keywords and Amazon standard identification numbers (ASINs).
- Results: By the end of the year, the client’s ACOS was at 9%, witnessing a 74% overall decrease from the start of the partnership. Impressed by IG PPC’s results, the client resumed working with the agency for its Amazon advertising campaigns.
Check Out IG PPC Agency Profile
2. Nuanced Media
- Best for: Ads spend management
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2010
- Size: Under 49
- Location: Tucson, AZ
- Notable clients: Seat Covers Unlimited, True Citrus, Original Defense, Calming Blends, Defender
Striving to propel customer engagement, Nuanced Media offers complete Amazon PPC campaign creation. This end-to-end offering entails keyword research and search engine optimization (SEO) for product listings, campaign management and optimization, campaign tracking and reporting, and dedicated support for Amazon seller management. Its Amazon PPC management services further extend to sponsored product display ads, sponsored brand ads, video ads, and demand-side platform (DSP) ads. Combining cutting-edge strategies with a data-driven mindset, Nuanced Media aims to educate, collaborate, strategize, and grow with its clients.
Nuanced Media Success Story
- Challenge: Although Seat Covers Unlimited maintained high customer satisfaction and offered a diverse product range, it struggled with sales fluctuations. Determined to surpass its monthly sales threshold of $90,000, the client reached out to Nuanced Media.
- Solution: After analyzing Seat Covers Unlimited’s Amazon account, Nuanced Media found that the client used its advertising budget inefficiently. To address the shortcomings, the Amazon PPC agency revamped former campaigns and directed ad spending to top-performing campaigns and high-converting products. It also optimized the client’s account and product catalog, capitalized on brand recognition and competitor search volume, performed reputation management, and continuously improved targeting efficiency.
- Results: Nuanced Media increased sales from $75,000 to an all-time high of $115,000, decreased ACOS by 30%, and stabilized monthly sales at over $90,000, surpassing the client’s previous threshold. The client also ranked first in organic search results for “truck seat covers.”
Check Out Nuanced Media Agency Profile
3. Profit Whales
- Best for: Exact match campaigns
- Average hourly rate: $149
- Minimum budget: $10,000-$25,000
- Founded: 2018
- Size: 100-249
- Location: Miami, FL
- Notable clients: Muller, Jean-Patrique, Bossman, Wood and Hearts Montessori Furniture, Even Hansen
Amazon PPC agency Profit Whales empowers brand growth through its advertising roadmap, covering analysis, strategy, management, support, analytics, and growth. It supplements these Amazon PPC advertising services with its Zero to Hero AI-powered solutions to create, analyze, audit, daypart, and automate Amazon PPC campaigns. Using this proprietary software selection, Profit Whales has improved its clients' click-through rate (CTR) by 32%, average revenue by 24%, and reduced total Amazon spending by $38 million.
Profit Whales Success Story
- Challenge: A pet store company struggling with low-profit margins and high CPC partnered with Profit Whales to overcome these profitability challenges.
- Solution: Using its Zero to Hero technology, Profit Whales identified exact match keywords and implemented the terms in the client’s product listings and PPC campaigns to enhance searchability, relevance, and ad efficiency. Upon realizing that brand match campaigns had lower CPC, Profit Whales shifted its focus, targeting a broader range of keywords and audiences. It also continuously monitored and adjusted bids to maximize return on ad spend (ROAS) and employed dynamic bidding strategies to balance traffic volume and CPC.
- Results: Throughout the partnership, the client recorded over 10,000 orders, sold 11,800 product units, and generated over $141,000 in sales. It also achieved stable sales growth, ranked first page for relevant keywords, reduced CPC, and increased brand visibility and credibility.
Check Out Profit Whales Agency Profile
4. Canopy Management
- Best for: Keyword optimization
- Average hourly rate: $100
- Minimum budget: Inquire
- Founded: 2018
- Size: 100-249
- Location: Austin, TX
- Notable clients: Bag Nation, Animal Planet, Discovery Channel, Goli Nutrition, Pet MD
Led by seasoned ad specialists, Canopy Management offers tailored Amazon PPC advertisement services designed to drive sales, profitability, and growth. Across its Amazon PPC portfolio, the agency provides keyword research, precise bid optimization, data visualization and analytics, budget optimization, and real-time trend monitoring. As a testament to its knowledge and skills, Canopy Management has been recognized by the Gold AVA Digital Award, Stevie Awards, and Inc. 500. The company is also one of the select Amazon Ads partners.
Canopy Management Success Story
- Challenge: Propelled by the vision to remain profitable and ahead of the competition, Bag Nation wanted to further invest in Amazon PPC while lowering costs. However, it didn’t have the resources to constantly manage and optimize ad campaigns.
- Solution: Upon analyzing the client’s current account, Canopy Management discovered underutilized targeting, inefficient dynamic bidding, and unoptimized keyword targeting. To remedy the situation, it conducted in-depth keyword research and optimization, increased ads and ad types, and tested dynamic bidding strategies to determine which would bring the highest results.
- Results: Within 3 months, Canopy Management surpassed the client’s targets of bringing ACOS down to 50%. Notably, Bag Nation reduced its ACOS from 70% to 33%, while witnessing a 39% profitability increase and a 127% elevation in conversion rates.
Check Out Canopy Media Agency Profile
5. BellaVix
- Best for: Full-funnel Amazon advertising
- Average hourly rate: $200
- Minimum budget: $25,000-$50,000
- Founded: 2018
- Size: Under 49
- Location: Cary, NC
- Notable clients: Procter & Gamble, Pyrex, Kara MD, Insta Pot, Outward Hound
On a mission to grow brands on Amazon, BellaVix offers full-funnel Amazon advertising services, focusing on aspects pertaining to awareness, consideration, purchase intent, and customer loyalty. Amazon-sponsored products, sponsored brands, and DSP encompass other notable specializations of the agency, with keyword research, audience targeting, ad creation, and ad management featured as complementary offerings. Accredited as an Amazon Ads Partner, Amazon Sponsored Ads agency, and Amazon Seller Partner Network member, BellaVix operates with a team of seasoned specialists that bring 20 years of combined Amazon advertising experience.
BellaVix Success Story
- Challenge: Wanting to take advantage of the Black Friday to Cyber Monday (BFCM) shopping season, a vitamin and supplements brand collaborated with BellaVix.
- Solution: Recognizing that BFCM days have stiffer competition than regular days, BellaVix advised the client to double its marketing spend. With the new budget, the agency secured better ad placements and deployed a wide range of ads to target customers at every part of their journey, including sponsored products, featured products, brand video ads, and brand ads. Moreover, it strategically fine-tuned budget allocation through keyword research and data analysis.
- Results: By the end of the campaign, the client increased its year-over-year (YoY) sales by 125%, solidifying its market position in the health and wellness category.
Check Out BellaVix Agency Profile
6. AMZPPC
- Best for: Amazon PPC audit
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2020
- Size: Under 49
- Location: Hook, United Kingdom
- Notable clients: Design a Stone, Dapper Supply, Crayon King, Pyrure Organic, Ted Baker London
Specializing in Amazon PPC marketing services, AMZPPC strives to rapidly scale businesses through in-depth PPC audits. Comprehensively, the service entails performance metrics evaluation, campaign structure evaluation, ad group audit, targeting ads assessment, target keyword analysis, product listing reviews, and bid optimization. Complementary to its Amazon PPC services, the agency curates advertising plans encompassing account setup, campaign structure, target optimization, and advanced advertising strategy. With over 300 five-star reviews under its belt, AMZPPC boasts a 90% average sales increase YoY across its portfolio of over 400 assisted brands.
AMZPPC Success Story
- Challenge: Seeking to accelerate its current growth through PPC advertising, Design a Stone commissioned AMZPPC to surpass its $10,000 monthly sales benchmark.
- Solution: AMZPPC conducted a comprehensive audit and found that the category had low competition, especially when it came to advertising. Taking advantage of this, it implemented aggressive Amazon PPC strategies and continuous optimization. It also performed tests to identify keywords that would organically elevate the client’s position and drive sales to its PPC campaigns. On account of this approach, Amazon recognized Design a Stone’s product category’s relevancy and yielded better ad placements.
- Results: Within five months, Design a Stone’s sales skyrocketed by 185%, with the company accumulating over $129,000 in revenue and achieving a 26% ACOS reduction.
Check Out AMZPPC Agency Profile
7. Ad Badger
- Best for: Bid optimization
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2017
- Size: Under 49
- Location: Austin, TX
- Notable clients: Woodies, Rocketbook, Freshfield, Sellware, Rmdy
Trusted by over 1,100 buyers, Ad Badger helps businesses gain more control over their Amazon advertising campaigns, reclaim wasted ad spending, and increase profits and sales. The agency simplifies PPC management by using its advanced platform to streamline keyword research, bid optimization, budget management, ad targeting, and campaign automation, all driven by data. In addition to its patented technology, Ad Badger provides Amazon PPC coaching services to equip clients with all the tools and knowledge they need to dominate product pages.
Ad Badger Success Story
- Challenge: Wanting to elevate its customer reach on Amazon, Woodies approached Ad Badger with three goals: improving product visibility, increasing ROI, and organizing and automating PPC bids.
- Solution: Ad Badger uploaded the client’s seller data to its PPC platform and used its bid optimizer feature to lower ACOS and maximize profitability. The Amazon PPC agency also set negative keyword rules to eliminate wasted ad spend on clicks unrelated to the client’s products.
- Results: In total, Ad Badger created 662 ads, 36 ad groups, and 19 campaigns. Cumulatively, the effort led to an average monthly PPC revenue increase of 216% and an ACOS reduction of 47%.
Check Out Ad Badger Agency Profile
8. AMZ Pathfinder
- Best for: Audience targeting
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2015
- Size: Under 49
- Location: Paris, France
- Notable clients: Life Pro, Mandala Crafts, Tang Math, Viter Energy, Tee Luv
Determined to make eCommerce businesses profitable, AMZ Pathfinder uses its proven playbook to deliver lucrative Amazon advertisement strategies. Its Amazon PPC marketing services include keyword research, search term negation, placement bidding, wasted spend cleanup, bid optimization, and rules setup. Its expertise extends to PPC audits, account structuring and organization, retail readiness, spend allocation and budgeting, performance by placement, and hourly data analysis. Assisting over 220 brands, AMZ Pathfinder has cumulatively generated $26 million in Amazon ad revenue for its clients.
AMZ Pathfinder Success Story
- Challenge: A leading craft supplier on Amazon reached out to AMZ Pathfinder regarding several issues it encountered — lack of campaign structure, inconsistent naming scheme, inefficient bidding strategy, and insufficient product targeting. Collectively, these bottlenecks led to wasted ad spend, higher CPC, ACOS, and TACOS, and competitors capturing valuable market share.
- Solution: To help the client overcome these obstacles, AMZ Pathfinder used advanced analytics to identify ideal buyers and audience groups, campaign gaps, top-selling ASINS, and wasted ad spend areas. Next, it optimized ad content, ensuring it resonated with the right audiences, and strategically placed the client’s ads in the most impactful locations.
- Results: The client’s ad sales grew by $1.9 million, achieving total ad sales of $5.6 million and an increase in ad revenue of 52%. Additionally, the Amazon PPC agency reduced the craft supplier’s ACOS from 30% to 23.8% and achieved a TACOS of 16.15%.
Check Out AMZ Pathfinder Profile
9. Seller Interactive
- Best for: Listing optimization
- Average hourly rate: $300
- Minimum budget: $1,000-$10,000
- Founded: 2018
- Size: 100-249
- Location: Markham, Canada
- Notable clients: Perfect Petzzz, Genius Games, Nashville’s Whiskey Hound, Green Bite, Pet Scy
On a mission to turn Amazon traffic into conversions, Seller Interactive provides PPC audit, research and strategy, PPC proposal, competitive analysis, ad budget allocation, bid management, ad type strategies, and ongoing optimization. Complementary to its services, the agency has an in-house design and photography team to ensure brands produce quality ad materials that leave a lasting impression. To date, Seller Interactive has contributed to the growth of over 1,300 brands and has managed $10 million in ad spend and $100 million in revenue.
Seller Interactive Success Story
- Challenge: Struggling with stagnant sales despite its PPC efforts, Perfect Petzzz partnered with Seller Interactive to revitalize its advertising strategy, optimize campaigns, and propel its Amazon store performance.
- Solution: After a thorough audit, Seller Interactive discovered several areas of opportunity. Namely, the agency optimized the keywords to align with buyer search intention and highlighted product benefits. The client’s PPC strategy was also revamped, with the core activities focusing on sponsored product campaigns, continuous optimization, daily bid monitoring, and launching new ASINs based on top organic keyword research to enhance sales efficiency. Moreover, the Amazon PPC agency helped establish robust inventory planning to increase demand.
- Results: Seller Interactive grew the client’s sales from $500,000 to $600,000 at its peak period. Meanwhile, its PPC campaign generated $4,514 with an ACOS of 17.1%. Because of these results, Perfect Petzzz continues to work with Seller Interactive to grow its Amazon store.
Check Out Seller Interactive Agency Profile
10. Prime Clicks
- Best for: Campaign restructuring
- Average hourly rate: $100
- Minimum budget: $1,000-$10,000
- Founded: 2018
- Size: 50-99
- Location: Miami, FL
- Notable clients: Delta, DTC, Kid-Fi, Crossfly, Osmo
Amazon PPC agency Prime Clicks maximizes brands’ Amazon potential through growth-driven roadmaps consisting of analysis, strategy development, ad management, reporting, and continuous support and growth. Across its offering, the agency also provides expertise on sponsored products, sponsored brands, sponsored displays, PPC audits, and Amazon product ranking. By combining data-driven insights with multi-channel strategies, Prime Clicks has driven over $300 million in sales.
Prime Clicks Success Story
- Challenge: Due to stiff competition, a lightning equipment company faced high CPC, which affected its overall ACOS. Aspiring to keep ACOS below the break-even point, it consigned Prime Clicks’ expertise.
- Solution: Based on existing data, Prime Clicks focused on high-converting and high-selling products and revamped the client’s Amazon PPC structure to gain more control over sales and ads. In an effort to raise brand awareness and elevate market share, the agency also produced sponsored brand campaigns and conducted product targeting. Prime Clicks also pushed the client’s full product range to generate more sales and revenue.
- Results: Within ten months, Prime Clicks increased YoY PPC sales by 250% and total revenue to over $1 million while reducing ACOS to 13%.
Check Out Prime Clicks Agency Profile
How We Picked the Best Amazon PPC Agencies
To pick the best Amazon PPC agencies, we reviewed numerous companies, considering their skills, achievements, reporting strategies, client references, and collaborations. Our selection team developed an effective evaluation process to identify the leading agencies capable of growing brand visibility, audience reach, and sales on the Amazon platform.
Our team of industry experts analyzes agencies based on the following criteria:
- Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
- Portfolio: Successful projects showcasing the agency’s approach to delivering tangible results
- Awards and recognitions: List of notable achievements and affirmations by reputable third-party agencies
- Team bios: Overview of employee profiles and relevant Amazon advertising experience
- Top services: Core competencies and areas of focus
- Amazon PPC expertise: Ability to generate a favorable return on advertising spend (ROAS) and profit via robust Amazon PPC strategies
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular Amazon PPC Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| IG PPC | New York City, NY | $250 | Under 49 | Overall |
| Nuanced Media | Tucson, AZ | Inquire | Under 49 | Ads spend management |
| Profit Whales | Miami, FL | Inquire | 100-249 | Exact match campaigns |
| Canopy Management | Austin, TX | $100 | 100-249 | Keyword optimization |
| BellaVix | Cary, NC | $200 | Under 49 | Full-funnel Amazon advertising |
| AMZPPC | Hook, United Kingdom | Inquire | Under 49 | Amazon PPC audit |
| Ad Badger | Austin, TX | Inquire | Under 49 | Bid optimization |
| AMZ Pathfinder | Paris, France | Inquire | Under 49 | Audience targeting |
| Seller Interactive | Markham, Canada | $300 | 100-249 | Listing optimization |
| Prime Clicks | Miami, FL | $100 | 50-99 | Campaign restructuring |
Best Amazon PPC Services
1,176 Companies
Rankings updated: January 25, 2025
#1 Ranked Amazon Marketing Agency. We are your Amazon Advertising & Growth Partner.Ranked as the #1 Marketing Agency for Amazon by Design Rush, Clutch, Influencer Marketing Hub, & Make Use Of. Amazon Advertising is what we do! [... view the full profile of Nuanced Media]Tucson, Arizona Under 49 Inquire $1,000 - $10,000
Top-Rated PPC & Digital Marketing Agency Focused on Driving ResultsThe last digital marketing agency you'll ever need. [... view the full profile of Disruptive Advertising]Pleasant Grove, Utah 100 - 249 Inquire $10,000 - $25,000
From Amazon Presence to DominanceWe've empowered businesses to achieve 10x growth in just six months, skillfully launching new products and securing Page 1 rankings for high-volume keywords within the first four weeks. Our strategic [... view the full profile of Amazon Growth Lab]Los Angeles, California Under 49 Inquire Inquire
#1 Rated Digital Marketing Agency in the USDriven by patented technology and proven strategies, our team works to take market share from your competitors, increase your brand equity, grow qualified traffic, and increase your revenue and [... view the full profile of Intero Digital]Colorado Springs, Colorado 250 - 499 Inquire $1,000 - $10,000
Redefining the agency experienceWith our exceptional PPC advertising solutions, we empower businesses to dominate their markets and achieve outstanding results. [... view the full profile of Black Propeller]Bel Air, Maryland Under 49 Inquire $1,000 - $10,000
Helping You Grow Your Business OnlineOuterBox specializes in SEO, paid media, website design & development, conversion rate optimization, email marketing, and web analytics with a house team of 250+ U.S.-based digital marketing experts. [... view the full profile of OuterBox]Akron, Ohio 250 - 499 Inquire $1,000 - $10,000
Top Affiliate Marketing AgencyVersa is the #1 Affiliate Marketing Agency for DTC and Amazon businesses. Versa was created over a decade ago by a team of internet marketing veterans with a mission to drive greater growth and [... view the full profile of Versa Marketing]Denver, Colorado Under 49 $100/hr Inquire
Welcome to Social House. We Make Media Human.Social House distinguishes itself by centering on three core competencies: Strategy, Creative Content, and Paid Media. Beyond traditional social media and media buying, the company's approach [... view the full profile of Social House, Inc.]Los Angeles, California Under 49 $149/hr $10,000 - $25,000
Get set for the Amazon game!Amazing Marketing Co. is the ultimate destination for all your Amazon SEO, Amazon marketing and Amazon PPC requirements. Founded by Riley Bennett and Ryen, accomplished Amazon sellers with a combined [... view the full profile of Amazing Marketing Co.]Kirkland, Washington Under 49 $149/hr $1,000 - $10,000
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Scaling Success on Amazon with Speed and StrategyIG PPC specializes in Amazon and Walmart PPC management, driving brands to e-commerce prominence. We also assist aggregators with detailed audits, ensuring beneficial deals. Our approach guarantees [... view the full profile of IG PPC]New York City, New York Under 49 $250/hr $10,000 - $25,000
Strategize, optimize, and realize your brand's Amazon potential.Eloquent Agency is your strategic partner in global Amazon PPC dominance. Offering market-specific strategies and expert PPC management, we ensure your brand's global recognition on Amazon. With [... view the full profile of Eloquent]Leeds, United Kingdom Under 49 Inquire Inquire
Your in-house Amazon Team! We handle it all from PPC to Full Account ManagementTrivium Group is a full-service Amazon agency that helps brands scale profitably on Amazon. We fully integrate with your team and become your in-house Amazon team without the price tag. We are built [... view the full profile of Trivium Group]Los Angeles, California 50 - 99 Inquire $1,000 - $10,000
Making your business reach the next level!AMZ Inventor, a leading Amazon outsourcing company, offers comprehensive eCommerce solutions to mid-sized and large-scale brands. [... view the full profile of Amz Inventor]Chicago, Illinois Under 49 Inquire Inquire
Come to us for all your Amazon needs!Seller Interactive is an Amazon SEO, PPC and marketing agency offering a range of services to unlock your business's potential on Amazon. [... view the full profile of Seller Interactive]Markham, Canada 100 - 249 $300/hr $1,000 - $10,000
Become an expert in your Amazon journey!ORCA PACIFIC, an Amazon PPC and marketing agency, offers various services to optimize and manage your Amazon business. [... view the full profile of Orca Pacific]Seattle, Washington Under 49 Inquire $1,000 - $10,000
Embrace the Amazon Success!Lezzat, a multi-award-winning Amazon PPC and management agency, offers comprehensive services to enhance your Amazon sales globally. [... view the full profile of Lezzat]Reading, United Kingdom Under 49 Inquire $1,000 - $10,000
We make Amazon success easy for you!Q4 Marketing is an Amazon PPC focused agency specializing in helping brands succeed on the platform. They cater to FBA investors and brand builders, offering services to boost sales, profits, and [... view the full profile of Q4 Creative Marketing]Miami, Florida Under 49 $50/hr Under $1,000
Take one step up for Amazon success!Unitix Advertising Agency is a digital agency with a strong focus on Amazon PPC advertising. They offer comprehensive services to help businesses maximize their Amazon sales through expert PPC [... view the full profile of Unitix]Kyiv, Ukraine Under 49 $99/hr $10,000 - $25,000
Amazon Ads Expert.Hiring an Amazon PPC Ads Expert ensures that your advertising budget is spent efficiently, your products gain visibility in a crowded marketplace, and you achieve long-term growth on the Amazon [... view the full profile of PPC Ads Expert]Pune, India Under 49 $10/hr Under $1,000
Driving Serious Business ResultsPropel your digital strategy with our expertise in Google Ads, SEO, and Email Marketing. Based across three dynamic cities, our 80+ team has consistently doubled our growth yearly by enhancing ROI for [... view the full profile of KlientBoost]Costa Mesa, California 100 - 249 $100/hr $1,000 - $10,000
Enabling businesses do more with less!At Optimum7, we help small and medium-sized eCommerce businesses thrive in a world dominated by giants like Amazon and Walmart. [... view the full profile of Optimum7]Coral Gables, Florida 50 - 99 $100/hr $1,000 - $10,000
We'll Lead The LightWeb design, built, and grow e-commerce stores. With over $100,000,000 in e-commerce sales, 600+ custom store builds, and thousands of keywords on the front page of Google our e-commerce experts will [... view the full profile of LanternSol]Cincinnati, Ohio Under 49 $149/hr $1,000 - $10,000
Transform Your Digital Presence with Netlynx: Your All-in-One Web Development and Marketing Partner!We are a leading web design and digital marketing agency based in the USA. Our focus is on providing top-class digital marketing services to growing businesses, startups, and online stores. With our [... view the full profile of Netlynx Inc]Fairfax, Virginia Under 49 $100/hr Inquire
Building Custom Software, web and mobile solutionsOutsmart the competition with best-in-class Custom Software development, web & mobile app development & digital marketing services. Build digital products that let people do things differently. [... view the full profile of TechAvidus]Chicago, Illinois 50 - 99 $18/hr $1,000 - $10,000
Your Ecommerce Marketing Agency, We help brands transform potential ideas into profitable realities.For Founders, By Founders.We help ecommerce businesses grow profits. [... view the full profile of Evestar]Fort Lauderdale, Florida Under 49 Inquire $10,000 - $25,000
Brand. Build. Grow.Scale your business with a custom foundation! We are a fractional growth team for businesses of all sizes and industries who are looking to scale faster and reach new heights. [... view the full profile of Big Red Jelly]Provo, Utah Under 49 $150/hr $1,000 - $10,000
Increase your Shopify profit through paid social, search, and email.Digital Darts build profits for Shopify stores through paid social, search, and email. [... view the full profile of Digital Darts]South Toowoomba, Australia Under 49 $200/hr $1,000 - $10,000
Build Your Brand FasterDigi Strikers is an award-winning digital marketing agency that helps businesses increase website visibility, generate more traffic, and convert that traffic into leads.We focus on quality [... view the full profile of Digi Strikers]London, United Kingdom 50 - 99 $30/hr Under $1,000
Skyrocket Your Brand On Amazon through Paid AdsAdvertising Spire is a full-service advertising and designing agency specializing in Amazon advertising and designing solutions. As an Amazon Verified Advertising Partner, we help brands optimize [... view the full profile of Advertising Spire]Austin, Texas Under 49 $30/hr Inquire
Digital Mastery, Delivered by BirdAward Winning Digital Mastery, Delivered by Bird [... view the full profile of Bird Marketing]London, United Kingdom Under 49 $100/hr $1,000 - $10,000
Scale revenue with content that convertsMKC Agency: Your partner in accelerating B2B sales for MSPs and Telcos through strategic lead generation and effective content marketing. We align sales and marketing with an ethical approach to fuel [... view the full profile of MKC Agency]Orlando, Florida Under 49 $125/hr $1,000 - $10,000
Smarter Digital Marketing & Web AssetsSmarter Digital Smarter Marketing | Smarter Web Assets & Digital Platforms | Smarter Branding — Storm Brain is a premier full-service digital agency renowned for crafting and executing comprehensive [... view the full profile of Storm Brain]San Diego, California Under 49 $145/hr $10,000 - $25,000- Team4eCom is your perfect partner for end-to-end eCommerce solutions. [... view the full profile of Team4eCom]Laguna Beach, California 500 - 999 $25/hr $1,000 - $10,000
Win your eCommerce game with us!1Digital® is a top-rated eCommerce agency specializing in web design, development, eCommerce SEO, and digital marketing services. [... view the full profile of 1Digital Agency]Philadelphia, Pennsylvania 50 - 99 $200/hr $1,000 - $10,000- 120/80 is a Data-Driven PPC Management agency specializing in a broad range of solutions that drive leads and conversions. [... view the full profile of 120/80]Chicago, Illinois Under 49 $75/hr Under $1,000
Hourly Consulting and Marketing for the Amazon and Walmart marketplacesWe're consultants for brands selling on the Amazon and/or Walmart marketplaces. Our hourly model forces us to spend time and attention on your business. Our clients can use us as much or as little as [... view the full profile of Five Star Commerce]Orem, Utah Under 49 $110/hr Under $1,000
The agency run by the world's #1 and #3 PPC expertsAdVenture Media Group is at the forefront of Google Advertising, trusted by global giants like Forbes and AMC. Our unparalleled expertise has made us a chosen partner by Google for training sessions [... view the full profile of AdVenture Media Group]Woodmere, New York Under 49 Inquire $1,000 - $10,000
Digital marketing and advertising services for small & medium businessWe specialize in empowering small and medium-sized businesses with cutting-edge digital marketing solutions tailored to their unique needs and goals. [... view the full profile of UAATEAM]Kharkiv, Ukraine 50 - 99 $40/hr $1,000 - $10,000Need Help Selecting The Right Agency For Your Project?
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Amazon PPC Agency Hiring Guide
What is an Amazon PPC agency?
An Amazon PPC agency is a professional service provider that creates, manages, and optimizes pay-per-click (PPC) advertising campaigns for the Amazon platform. By leveraging advanced tools and strategies, this agency can enhance product visibility and drive more sales, ensuring sellers get a high return on their advertising investment.
Amazon PPC agencies understand Amazon's advertising algorithms, competition strategies, and customer search behaviors. They also provide expertise in the following types of Amazon ads:
- Sponsored product
These ads promote a product by targeting specific keywords relevant to the target shoppers and can be set up automatically or manually. - Sponsored brands
Also known as Headline Search Ads, these campaigns are intended to profile a brand and up to three of its products by bidding on specific keywords. - Sponsored display
These ads target customers with high purchasing intent, which are identified based on their shopping behavior both within and outside Amazon.
With high proficiency in Amazon advertising, these agencies help businesses overcome the following challenges:
- Low brand and product visibility
- Difficulty standing out among stiff platform competition
- Unfavorable Amazon sales rates and revenue
- Limited knowledge to create and manage Amazon PPC ads
- Low customer traction and low-quality leads from Amazon PPC campaigns, resulting in poor customer conversions
- Failing to achieve a positive return on ad spend (ROAS) despite investing in expensive ad placements
- Inability to keep up with changing Amazon PPC algorithms and trends
Amazon is among the leading players in the eCommerce space. Accounting for about 6% of the global ad revenue, it generated $37.74 billion in advertising revenue in 2022 alone, with these figures expected to reach $70.8 billion by 2027.
Success story
One case study that demonstrates the power of Amazon PPC agencies and how they help businesses harness this potential comes from Nuanced Media:
- Challenge: Despite being an established brand in its niche, True Citrus was experiencing stagnant growth and significant spending waste amounting to $200,000. Disappointed by a previous agency’s unproductive efforts to boost its Amazon ROAS and sales, it approached Nuanced Media for help.
- Solution: Upon conducting an audit, Nuanced Media saw that the client’s campaigns were disorganized and targeted irrelevant keywords. To remedy this, it implemented a two-pronged strategy of improving product and brand visibility and using cross-selling and up-selling tactics. Focusing on relevant keywords and precise audience targeting, the agency realigned its ad spend and continued optimizing the strategies and engaging competitors to maintain the client’s dominance.
- Results: Nuanced Media surpassed sales targets by $2,300,000 and achieved 5x the ROAS. It also increased year-over-year revenue (YoY) by 53.69% and reduced spending waste by $200,000.
What do Amazon PPC agencies do?
Amazon PPC agencies select relevant keywords, set bids, create effective ad copies, analyze performance data, and adjust strategies to maximize visibility, sales, and return on investment for products listed on Amazon. Essentially, these agencies optimize product visibility and sales on Amazon by meticulously managing ad strategies and keeping abreast of the platform's ever-evolving features and opportunities. This is crucial for businesses aiming to optimize their profits on Amazon.
Some of their key services include:
- Competitor research
Analyzing the Amazon ad campaigns of competitors to understand the strategies that work best among audiences and in the industry - Amazon PPC audit
Reviewing the client’s current ad strategies to identify areas that may be negatively impacting its campaigns and finding opportunities for improvement - Keyword research
Studying search intent, competition level, and location-based searches to determine which terms and phrases potential customers are using to search for a client’s products and selecting the ones that will most likely deliver the highest results - Campaign setup
Creating and structuring tailored advertising campaigns aligned with client’s products and objectives, considering the relevancy of keywords, targeting options, and ad types - Bid management
Overseeing bids on keywords and placements to maximize return on ad spend and control costs - Budget management
Helping clients allocate their Amazon PPC budget across different campaigns to achieve favorable ROAS - Ad creatives
Following the best practices and ad formats to write captivating captions and design aesthetic ad visuals, intended to stimulate product purchasing - Ad optimization
Monitoring and optimizing ads, refining visuals, adjusting targeting, and improving ad copy to increase key performance indicators (KPIs) - Reporting and analysis
Evaluating ad performance through data analysis and submitting regular reports to clients to assess current progress and identify improvement areas
Success story
To showcase how Amazon PPC specialists can maximize a business’s profitability on Amazon by managing and optimizing advertising strategies, we selected the following case study, profiling one of Trivium Group‘s projects:
- Challenge: To make up for its poorly optimized Amazon store, vitamin supplement company Vitality Now was excessively spending on branding search. Recognizing that this was detrimental in the long run, it partnered with the Trivium Group to develop a scalable strategy and to tap into a larger audience.
- Solution: Trivium Group updated the client’s Amazon store by implementing search engine optimization (SEO) and brand management. The agency conducted keyword research, enhanced the copy and images, and proactively monitored listings to secure the BuyBox. Once the store was optimized, the agency executed a robust PPC campaign, elevating the client’s brand position and targeting ideal buyers.
- Results: After nine months, the client increased sales from PPC ads by 300%, maintaining an Amazon advertising cost of sales (ACOS) below 30%. It also boosted conversion rate from 15% to 20%, monthly revenue by 333%, and profit by 355%.
What is the difference between Amazon PPC and Amazon DSP?
The difference between Amazon PPC and Amazon DSP (demand side platform) lies in their strategies, reach, targeting, and objectives. PPC focuses on keyword-based ads within Amazon, aiming for immediate sales. In contrast, DSP uses Amazon's extensive data to target a wider audience, both on and off Amazon, to build brand awareness and long-term engagement.
For a detailed comparison, look at the table below:
| Amazon PPC | Amazon DSP |
| Uses sponsored products, sponsored brands, and sponsored display ad formats | Uses display ads and video ads formats and allows for custom formats |
| Exclusively places ads on Amazon search and product pages | Places ads both on Amazon and third-party sites |
| Aims to drive brand awareness, sales, and conversions | Aims to generate sales, conversions, brand awareness, traffic, and leads |
| Has a narrow audience reach, limited to Amazon keyword searches | Has a broad audience reach that allows brands to target audiences based on their demographics, behaviors, interests, and purchase history |
| Can be optimized through keywords, ad placements, and bids | Can be optimized based on performance data and algorithms |
How much do Amazon PPC agencies charge for their services?
Amazon PPC agencies can charge between $1,000 and $10,000 per month for their services. However, the final cost can vary based on the type and number of ads, level of industry competition, current business standing, ad budget, and geographic targeting. An agency’s expertise, location, and pricing model can also impact overall Amazon PPC price.
Amazon PPC agencies typically use three pricing models:
- Percentage of ad spend
Clients pay a set percentage of their ad spend. This pricing model suits businesses with significant ad budgets but is not ideal for smaller budgets due to high minimum spending. - Management fee + percentage of ad spend
Combines a set price with a percentage of ad spend. It is best for larger businesses with advanced conversion tracking, but it is not the best option for small budgets. - Flat fee retainer
Businesses pay a fixed fee based on the work's scope. It is ideal for those wanting consistent expenses and static campaigns but unsuitable for dynamic campaigns with extensive creative needs.
On DesignRush, the top 50 Amazon PPC services charge an average hourly rate of $90. 29.7% of Amazon PPC agencies accept projects under $1,000, offering cost-effective options for eCommerce businesses with entry-level campaigns and small projects. On the other hand, 0.7% require a minimum budget of $50,000, providing comprehensive services for more elaborate Amazon PPC campaigns.
Why should I hire an Amazon PPC agency?
You should hire an Amazon PPC agency because it has the expertise to navigate the platform effectively, ensuring that your advertising campaigns are optimized for success. By working with Amazon PPC professionals, you can maximize your reach and returns, positioning your products in front of the right audience. This targeted approach helps to increase sales while minimizing the risk of spending money on ineffective advertisements.
Hire Amazon PPC agency because it can:
- Improve brand and product visibility by targeting highly relevant keywords and optimizing your storefront
- Help your store stand out from the overcrowded Amazon marketplace and outperform competitors
- Increase product sales and revenue with professional, innovative, and compelling ad creatives that resonate with your target buyers
- Leverage advanced tools and techniques to precisely target audiences and maximize ROAS
- Identify new areas of opportunities, like targeting adjacent markets, to elevate brand awareness and widen your customer base
- Allow you to focus and allocate resources to core business functions
- Provide detailed reporting and expert insights so you can make more informed decisions
- Implement comprehensive strategies that improve your overall Amazon KPIs
- Stay ahead of Amazon trends, best practices, and evolving algorithm
- Help you avoid violations by complying with Amazon’s policies and regulations
Success story
To better illustrate how hiring Amazon PPC agencies benefit businesses in real life, we’ve selected this success story from Disruptive Advertising:
- Challenge: EMP defense technology company EMP Shield managed its Amazon PPC ads in-house during Prime Day. However, during its last Prime Day campaigns, the company didn’t see any uptick in sales despite this being one of the platform’s peak sales periods. Seeking to improve this performance, EMP Shield consigned Disruptive Advertising’s expertise.
- Solution: Disruptive Advertising developed a unique marketing strategy tailored to the client’s business goals and project requirements. It refined the client’s keywords and audience targeting capabilities and improved the ad creatives, highlighting the benefits of the client’s products and addressing customer pain points.
- Results: By the next Prime Day, the client grew its YoY revenue by 565% and hit a 16.1x ROAS during the two-day sale period.
When should I outsource my Amazon PPC management?
You should outsource your Amazon PPC management when you lack the specialized expertise or time to run effective campaigns, experience inconsistent results, or face challenges in scaling your advertising efforts.
Also, if you have a substantial budget but are unsure how to allocate it, operate in a competitive market, struggle with complex analytics, or aim for global expansion, a specialized Amazon PPC agency can provide the expertise and resources you need.
Outsourcing allows you to focus on core and profitable aspects of your business, ensuring that your advertising campaigns are effective and efficient.
How do I choose the best Amazon PPC agency for my business?
To choose the best Amazon PPC agency for your business, consider some of the following steps:
- Determine your PPC goals
Understand what you want to achieve with your Amazon PPC campaigns, be it increasing visibility, generating more leads, or boosting sales. This will help identify the type of Amazon PPC campaign you’ll need. - Review the company’s past work
Investigate the company's previous Amazon PPC campaigns and analyze these against other campaigns in your niche to understand what works and what doesn’t. - Set project scope
Determine the type of ad, number of ads, target audience, target location, type of services you’d need, and project timeline. Also, compile a list of Amazon PPC ad pegs to better explain your vision to your potential agency partner. - Define your budget
Establish how much you can allot for Amazon PPC ads from your marketing or eCommerce budget, considering the potential cost of keywords and ad placements in your industry. - Research companies and ask for referrals
Explore agency directories like DesignRush, marketplaces, and publications to find reputable agencies specializing in Amazon PPC. You can also ask business partners for referrals. - Assess their credibility
Check their client testimonials, reviews, case studies, awards, and certifications to validate their Amazon PPC knowledge and skills. You can also look at the Amazon Partner Network to see if their expertise is recognized by Amazon. - Send a request for proposal (RFP)
Narrow down your choices and ask for a detailed RFP. Based on their replies, evaluate their strategies, expected results, and pricing to determine which provides the best value for money. - Schedule interviews
Inquire about their tech stack, data security measures, pricing models, KPIs measurement, and communication and project management style. Gauge their organizational culture and values based on how they answer your questions and treat your employees. - Request case studies
Ask for more detailed case studies relevant to your industry or project. These will give you insights into their experience and success rate. - Evaluate their Amazon PPC approach
Ask about their process for developing strategies for your project. Look for agencies that conduct market and audience research, and competitor analysis, and tailor their approach to your specific needs. - Choose your candidate
Discuss contract terms, deliverables, performance metrics, and review intervals. Partner with an Amazon PPC company that aligns with your vision and communication style.
Need assistance finding the right Amazon PPC company? We're here to help! Connect with us to discover top agencies that match your goals and budget. Visit our Marketplace for more details.
How do I find the best Amazon PPC agency on DesignRush that fits my budget?
Using our agency's filters, you can find the best Amazon PPC agency on DesignRush that fits your budget. Shortlist the selection by choosing from agencies that can cater to projects from $1,000 to above $50,000 based on your budget.
To get you started, here are a few options at different price points:
| Low Budget: 1k above | |
| Mid Budget: 10k above | |
| High Budget: 50k above |
Our agency directory also lets you browse agency profiles based on location, area of expertise, agency reviews, client types, team size, budget, and hourly rates so you can compare Amazon PPC agencies comprehensively and find the best fit for your project.
What are the key success metrics for Amazon PPC campaigns?
Key success metrics help businesses assess the effectiveness of their Amazon PPC campaigns. Using these metrics, Amazon retailers can identify which strategies work and make informed decisions about improving the underperforming aspects.
Below are the key success metrics for Amazon PPC campaigns:
- Impressions
Counts the number of times the ad has been viewed - Click-through rate (CTR)
Tracks the number of buyers clicking on an ad against the total number of buyers who’ve seen it - Cost-per-click (CPC)
Monitors the amount paid to Amazon every time a buyer clicks an ad - Conversion rate
Computes the number of people who completed a desired action after seeing an ad - Advertising cost of sales (ACoS)
Compares the advertising spend against the generated sales - Return on ad spend (ROAS)
Measures the earned revenue from every dollar spent on advertising - Total advertising cost of sales (TACoS)
Monitors the total amount of revenue generated against overall advertising costs across platforms, including Amazon PPC
What questions should I ask a potential Amazon PPC agency?
You should ask a potential Amazon PPC agency the following questions to ensure they align with your business goals and have the expertise to drive results:
Its Relevant Background
- How long have you managed Amazon PPC campaigns?
- Do you have any special certifications or partnerships with Amazon?
- Can you show me some examples of successful campaigns you've run on Amazon, especially case studies similar to my business or project?
- How long do most clients work with you?
- Are there any clients I can speak to about their experience with your agency?
Its Services and Processes
- What is your approach to keyword research?
- What is our bidding strategy? How do you ensure that you’re maximizing the ad budget?
- Can you walk me through your process of creating Amazon PPC ads?
- How do you improve a business’s Google Quality Score?
- Do you offer landing page development?
- What is your process when a campaign isn't performing well?
- What is your process when Amazon changes its algorithm during an ongoing campaign?
- How do you charge for your services?
Related to Your Project
- Will I have a dedicated person or team working on my account?
- How do you ensure my ads stand out from competitors on Amazon?
- Do you allow revisions to ad materials? If so, is there a limit?
- Who owns the rights to the materials for my campaign?
- How do you define and measure campaign success?
- How often will we review the campaign's performance together?
- What results can I expect in the first three months?
- Can I increase or decrease my advertising budget during the campaign?
- How do you ensure that I get value for my money?
What are the best Amazon PPC agencies in the U.S.?
The best Amazon PPC agencies in the U.S. are the following:
- Nuanced Media
- 4.9 stars on DesignRush (17 reviews)
- 4.9 stars on Google (36 reviews)
- Top clients: Dollar Shave Club, True Citrus, Calming Blends, Original Defense
- Amazon Growth Lab
- 4.9 stars on DesignRush (27 reviews)
- 5.0 stars on Google (15 reviews)
- Top clients: Home Depot, Nivea, Nifty Nok, FreshCap
- Intero Digital
- 4.9 stars on DesignRush (25 reviews)
- 4.8 stars on Google (235 reviews)
- Top clients: Jaguar, Ace Hardware, Land Rover, Christy Sports
- JumpFly
- 4.8 stars on DesignRush (5 reviews)
- 4.8 stars on Google (86 reviews)
- Top clients: Hayabusa Fightwear, Harvard Business Services, 3D Universe, Jura Coffee Machines
- Trivium Group
- 4.8 stars on DesignRush (7 reviews)
- 5.0 stars on Google (12 reviews)
- Top clients: Calimero, Creative Green Life, Depology, Elixir Shots
About The Author and Expert Reviewer
Vanessa Maandal is a digital writer with expertise in content marketing and creative direction. She has developed successful campaigns for global brands, such as Boehringer Ingelheim, Kellogs Singapore, and Friesland Campina. At DesignRush, she writes content focused on marketing strategies led by award-winning agencies to connect them with like-minded organizations and individuals.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.
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