Directive

Rethink the Potential of Your B2B Agency
5281 California Ave, #240, Irvine, California 92617, United States
https://directiveconsulting.com

Directive Overview

Year Founded
2013
Employees
100 - 249
Minimal Budget
Inquire
Average Hourly Rate
$250/hr
Directive is the B2B marketing agency that transforms marketing from a cost center into a predictable revenue driver.

Most agencies optimize individual channels. We optimize revenue across the full buying journey. Our DiscoverabilityOS methodology is designed for complex B2B buying cycles shaped by multiple stakeholders, long sales timelines, and AI-powered discovery.

Instead of operating in silos, Directive brings Performance, Communications, and Commerce together into one connected growth engine. Each team works from a shared strategy, unified data, and a single objective: driving measurable business outcomes. From paid media and SEO to PR, B2B influencer, social, revenue operations, lifecycle marketing, and marketplace growth, every initiative is built to compound across the full customer journey.

Over the past decade, Directive has partnered with more than 420 B2B brands and influenced over $1 billion in client revenue by helping marketing leaders replace fragmented tactics with a system built for predictable growth.

Whether youre looking to increase discoverability, accelerate pipeline, improve customer acquisition, or align marketing with revenue, Directive provides the strategy, execution, and measurement framework to help your organization scale with confidence.

Directive Portfolio

Directive - How Highly Segmented Ad Campaigns Can Exponentially Increase SQLs
PPC
How Highly Segmented Ad Campaigns Can Exponentially Increase SQLs
Software & IT Services
Directive - How to Set Achievable Goals Without Historical Data
Digital Strategy
How to Set Achievable Goals Without Historical Data
Software & IT Services

Industries

  • Software & IT Services
  • Fintech
  • eCommerce
  • AI
  • Professional Services
  • Other

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
Digital Marketing Expertise
Digital Marketing Expertise
  • AI Marketing
  • B2B
  • B2B Lead Generation
  • Growth Marketing
  • Marketing Consulting
  • Marketing Strategy
  • Martech
  • SaaS Marketing
Media Buying Expertise
Media Buying Expertise
  • AI Media Buying
  • Media Planning
  • Print
  • Radio
  • TV
PPC Expertise
PPC Expertise
  • B2B PPC
  • Bing
  • Display Advertising
  • Facebook Advertising
  • Google Ads
  • Instagram Ads
  • LinkedIn Ads
  • YouTube
PR Expertise
PR Expertise
  • AI Public Relations
  • B2B PR
  • Corporate Communications
  • Digital PR
  • Online Reputation Management
SEO Expertise
SEO Expertise
  • B2B SEO
  • Generative Engine Optimization
  • Link Building
  • On-Page Optimization
  • Professional Services SEO
  • SEO Consulting
  • Technical SEO
Social Media Expertise
Social Media Expertise
  • AI Social Media Marketing
  • B2B Social Media Marketing
  • Facebook
  • Instagram
  • LinkedIn
  • Reddit
  • Social Media Consulting
  • TikTok

Directive Clients

24hr Supply
Achievers
Betterment
Cherwell
Chili Piper
Cisco
Dropbox
Gong
Kaseya
Matillion
New Relic
Sendoso
Sentinel One
Sumo Logic
Varonis
Wiz
WordpressVIP
Zoominfo

Directive Reviews


Reviews from Google Maps and DesignRush are available on this profile.
All reviews
  • All reviews
  • Google reviews
  • DesignRush reviews
The thing the client truly appreciates about Directive is its emphasis on boosting revenue rather than chasing superficial metrics. The team is open to questioning the status quo, experimenting, and refining approaches until the optimal strategy for each channel is identified. (Verified via email) "
Project Name: SEO and paid media
Project Type:
SEO
Company size:
1000 - 4,999
Industry:
Computer & Network Security
For Zype working with Directive was a delight. Its team is full of seasoned professionals, which makes collaboration easy. The agency has diligently delved into not just the client's marketing requisites but also its products and sales cycle, allowing Directive to address the pain points of Zype's customers and add value to its marketing campaigns. (Verified via email) "
Project Name: Paid advertising and branding
Project Type:
Branding
Company size:
Under 49
Industry:
Online Media
Amazingly talented team [full of] passionate marketers that I can always rely on in crunchtime. (Verified via email) "
Project Name: Scaling the marketing efforts
Project Type:
SEO
Company size:
Under 49
Industry:
Broadcast Media
Since Deputy began working with Directive, the client has seen a remarkable shift in website ranking. In under a year, the website rose from the bottom of page 2 to the top 2 on Googleincredible progress! (Verified via email) "
Project Name: Stick out and increase organic traffic short and long term
Project Type:
SEO
Company size:
250 - 499
Industry:
Computer Software
While SEO growth demands time and patience, the client saw a 46% increase in organic conversions in the previous quarter under Directive's guidance. Vyond couldn't be happier with the results. (Verified via email) "
Project Name: Organic traffic and rankings
Project Type:
SEO
Company size:
Under 49
Industry:
Animation
Matillion considers Directive to be great! The client sees the agency as more than a vendorit's an integral extension of its marketing teams. Directive cares about what the client cares about: lead quality, opportunity development, and revenue generation. Matillion highly recommends Directive for all marketing needs. (Verified via email) "
Project Name: SEO Campaign for Matillion
Project Type:
SEO
Company size:
50 - 99
Industry:
Computer Networking
During a significant business transition, New Relic sought Directive's expertise. The client faced escalating acquisition costs in paid ad channels, but Directive reduced monthly acquisition costs while maintaining peak efficiency as New Relic scaled. This outcome surpassed all expectations. (Verified via email) "
Project Name: Paid Media Campaign for New Relic
Project Type:
PPC
Company size:
1000 - 4,999
Industry:
Computer Software
Directive's ability to attribute pipeline growth to specific campaigns allowed us to make better spending decisions to help sales effort[s]. Their professionalism and timely delivery are outstanding. (Verified via email) "
Project Name: Paid Media for Service Channel
Project Type:
PPC
Company size:
50 - 99
Industry:
Management Consulting
Sumo Logic aimed to position itself as a significant player across various sub-industries. To achieve its goal, it sought to create a broad-scale brand presence that would appeal to a diverse audience. It needed Directive's expertise for this mission. Directive offers a genuine team-centric methodology encompassing multiple marketing areas. This approach allows it to leverage the "economies of scale" advantages of directing campaigns for over 70 SaaS entities. (Verified via email) "
Project Name: SEO Campaign for Sumo Logic
Project Type:
SEO
Company size:
50 - 99
Industry:
Information Technology and Services
The client's SEO results have guided its content and quarterly campaign themes toward subjects that are actively being searched for solutions. Directive enhanced its initial engagement visibility by aligning keyword research with use cases and producing content that genuinely captivated ZeroFOX's target audience: CTOs and CSOs. The client will certainly collaborate with Directive again. (Verified via email) "
Project Name: SEO Campaign for ZeroFOX
Project Type:
SEO
Company size:
50 - 99
Industry:
Computer & Network Security
Amazing team! They are all extremely knowledgeable, true experts. "
Christina Rattanasith's Review Sourced from Google
Investbook, Inc. has entrusted the successful launch or our application software products to Directive Consulting.They are consummate professionals, dedicated to being the best at SEO.Since March 2016, Investbook has seen how Directive Consulting's team of professionals are dedicated and committed to providing the finest service in their field.Any entity looking to partner with an SEO or PPC firm should take a diligent look at Directive Consulting. "
James Zagorski's Review Sourced from Google

Directive Team Bios

CEO
Garrett Mehrgruth
CEO

CEO and Co-Founder of Directive

Directive Awards

Directive - Award 1
Directive - Award 2

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