Directive

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  Rob Sobers

  Vice President Marketing at Varonis

  SEO and paid media

  Project Type: SEO

  Review Date: 31 January, 2022

  The thing the client truly appreciates about Directive is its emphasis on boosting revenue rather than chasing superficial metrics. The team is open to questioning the status quo, experimenting, and refining approaches until the optimal strategy for each channel is identified. (Verified via email)

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  The thing the client truly appreciates about Directive is its emphasis on boosting revenue rather than chasing superficial metrics. The team is open to questioning the status quo, experimenting, and refining approaches until the optimal strategy for each channel is identified. (Verified via email)

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  John Yacano

  Demand Generation Specialist at Zype

  Paid advertising and branding

  Project Type: Branding

  Review Date: 28 January, 2022

  For Zype working with Directive was a delight. Its team is full of seasoned professionals, which makes collaboration easy. The agency has diligently delved into not just the client's marketing requisites but also its products and sales cycle, allowing Directive to address the pain points of Zype's customers and add value to its marketing campaigns. (Verified via email)

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  For Zype working with Directive was a delight. Its team is full of seasoned professionals, which makes collaboration easy. The agency has diligently delved into not just the client's marketing requisites but also its products and sales cycle, allowing Directive to address the pain points of Zype's customers and add value to its marketing campaigns. (Verified via email)

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  Derek Gerber

  Global Marketing Director at ActivePDF

  Scaling the marketing efforts

  Project Type: SEO

  Review Date: 25 January, 2022

  Amazingly talented team [full of] passionate marketers that I can always rely on in crunchtime. (Verified via email)

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  Amazingly talented team [full of] passionate marketers that I can always rely on in crunchtime. (Verified via email)

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  Laura Hamrick

  Web Optimiation Manager at Xactly

  Organic rankings, traffic and revenue from search

  Project Type: SEO

  Review Date: 13 January, 2022

  They know about every trend and algorithm and they have new ways to improve lead generation every week.

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  They know about every trend and algorithm and they have new ways to improve lead generation every week.

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  Rob Press

  Global Organic Acquisition, Sr. Manager at Deputy

  Stick out and increase organic traffic short and long term

  Project Type: SEO

  Review Date: 5 January, 2022

  Since Deputy began working with Directive, the client has seen a remarkable shift in website ranking. In under a year, the website rose from the bottom of page 2 to the top 2 on Googleincredible progress! (Verified via email)

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  Since Deputy began working with Directive, the client has seen a remarkable shift in website ranking. In under a year, the website rose from the bottom of page 2 to the top 2 on Googleincredible progress! (Verified via email)

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  Amanda Morgan

  Marketing Director at Vyond

  Organic traffic and rankings

  Project Type: SEO

  Review Date: 3 January, 2022

  While SEO growth demands time and patience, the client saw a 46% increase in organic conversions in the previous quarter under Directive's guidance. Vyond couldn't be happier with the results. (Verified via email)

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  While SEO growth demands time and patience, the client saw a 46% increase in organic conversions in the previous quarter under Directive's guidance. Vyond couldn't be happier with the results. (Verified via email)

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  Sonya Hansen

  Director of Demand Generation at Matillion

  SEO Campaign for Matillion

  Project Type: SEO

  Review Date: 28 December, 2021

  Matillion considers Directive to be great! The client sees the agency as more than a vendorit's an integral extension of its marketing teams. Directive cares about what the client cares about: lead quality, opportunity development, and revenue generation. Matillion highly recommends Directive for all marketing needs. (Verified via email)

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  Matillion considers Directive to be great! The client sees the agency as more than a vendorit's an integral extension of its marketing teams. Directive cares about what the client cares about: lead quality, opportunity development, and revenue generation. Matillion highly recommends Directive for all marketing needs. (Verified via email)

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  Michael Ryno

  Senior Marketing Manager at New Relic

  Paid Media Campaign for New Relic

  Project Type: PPC

  Review Date: 26 December, 2021

  During a significant business transition, New Relic sought Directive's expertise. The client faced escalating acquisition costs in paid ad channels, but Directive reduced monthly acquisition costs while maintaining peak efficiency as New Relic scaled. This outcome surpassed all expectations. (Verified via email)

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  During a significant business transition, New Relic sought Directive's expertise. The client faced escalating acquisition costs in paid ad channels, but Directive reduced monthly acquisition costs while maintaining peak efficiency as New Relic scaled. This outcome surpassed all expectations. (Verified via email)

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  Mac McConnell

  VP of Marketing at Service Channel

  Paid Media for Service Channel

  Project Type: PPC

  Review Date: 15 December, 2021

  Directive's ability to attribute pipeline growth to specific campaigns allowed us to make better spending decisions to help sales effort[s]. Their professionalism and timely delivery are outstanding. (Verified via email)

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  Directive's ability to attribute pipeline growth to specific campaigns allowed us to make better spending decisions to help sales effort[s]. Their professionalism and timely delivery are outstanding. (Verified via email)

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  Mike Greeves

  Head of Digital at Sumo Logic

  SEO Campaign for Sumo Logic

  Project Type: SEO

  Review Date: 22 November, 2021

  Sumo Logic aimed to position itself as a significant player across various sub-industries. To achieve its goal, it sought to create a broad-scale brand presence that would appeal to a diverse audience. It needed Directive's expertise for this mission. Directive offers a genuine team-centric methodology encompassing multiple marketing areas. This approach allows it to leverage the "economies of scale" advantages of directing campaigns for over 70 SaaS entities. (Verified via email)

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  Sumo Logic aimed to position itself as a significant player across various sub-industries. To achieve its goal, it sought to create a broad-scale brand presence that would appeal to a diverse audience. It needed Directive's expertise for this mission. Directive offers a genuine team-centric methodology encompassing multiple marketing areas. This approach allows it to leverage the "economies of scale" advantages of directing campaigns for over 70 SaaS entities. (Verified via email)

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  Diana Bauer

  Director of Global Digital Marketing at ZeroFOX

  SEO Campaign for ZeroFOX

  Project Type: SEO

  Review Date: 24 September, 2021

  The client's SEO results have guided its content and quarterly campaign themes toward subjects that are actively being searched for solutions. Directive enhanced its initial engagement visibility by aligning keyword research with use cases and producing content that genuinely captivated ZeroFOX's target audience: CTOs and CSOs. The client will certainly collaborate with Directive again. (Verified via email)

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  The client's SEO results have guided its content and quarterly campaign themes toward subjects that are actively being searched for solutions. Directive enhanced its initial engagement visibility by aligning keyword research with use cases and producing content that genuinely captivated ZeroFOX's target audience: CTOs and CSOs. The client will certainly collaborate with Directive again. (Verified via email)

Directive Team Bios

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  Garrett Mehrgruth

  CEO

  CEO and Co-Founder of Directive