Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.

We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.

The Number 1 B2B PPC Agency as Selected by DesignRush Is...

Directive

[Source: Directive]
  • Best for: Overall
  • Average hourly rate: $250
  • Minimum budget: $1,000-$10,000
  • Founded: 2014
  • Size: 100-429
  • Location: Irvine, CA
  • Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic

Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.

Directive Success Story

  • Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
  • Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
  • Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.

Check Out Directive Agency Profile

TripleDart

[Source: TripleDart]
  • Best for: SaaS PPC
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2020
  • Size: 50-99
  • Location: Plano, TX
  • Notable clients: ImageKit, Happysales, Avoma Product, Zapro, CleverTap

B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.

TripleDart Success Story

  • Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
  • Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
  • Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.

Check Out TripleDart Agency Profile

NinjaPromo

[Source: NinjaPromo]
  • Best for: Conversion rate optimization (CRO)
  • Average hourly rate: $25
  • Minimum budget: $1,000-$10,000
  • Founded: 2017
  • Size: 100-249
  • Location: New York City, NY
  • Notable clients: DiscoverMarket, Intellectsoft, Debay, IQONIQ, Stockmusic

NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.

NinjaPromo Success Story

  • Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
  • Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
  • Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.

Check Out NinjaPromo Agency Profile

Hey Digital

[Source: Hey Digital]
  • Best for: Campaign restructuring
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2018
  • Size: Under 49
  • Location: Tallinn, Estonia
  • Notable clients: Lokalise, hotjar, Pitch, Writesonic, Pixelz

Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.

Hey Digital Success Story

  • Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
  • Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
  • Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.

Check Out Hey Digital Agency Profile

Clarity Performance

[Source: Clarity Performance]
  • Best for: Paid search ads
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2019
  • Size: Under 49
  • Location: London, United Kingdom
  • Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica

Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.

Clarity Performance Success Story

  • Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
  • Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
  • Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.

Check Out Clarity Performance Agency Profile

Konstruct Digital

[Source: Konstruct Digital]
  • Best for: Keyword research
  • Average hourly rate: $149
  • Minimum budget: $1,000-$10,000
  • Founded: 2012
  • Size: Under 49
  • Location: Calgary, Canada
  • Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60

Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.

Konstruct Digital Success Story

  • Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
  • Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
  • Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.

Check Out Konstruct Digital Agency Profile

Go Fish Digital

[Source: Go Fish Digital]
  • Best for: Competitor analysis
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2005
  • Size: 50-99
  • Location: Raleigh, NC
  • Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe

Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.

Go Fish Digital Success Story

  • Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
  • Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
  • Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.

Check Out Go Fish Digital Agency Profile

Netrocket

[Source: Netrocket]
  • Best for: Google ads
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2011
  • Size: Under 49
  • Location: Miami, FL
  • Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4

B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.

Netrocket Success Story

  • Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
  • Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
  • Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.

Check Out Netrocket Agency Profile

Advant Technology

[Source: Advant Technology]
  • Best for: Geotargeting campaigns
  • Average hourly rate: $149
  • Minimum budget: $1,000-$10,000
  • Founded: 2014
  • Size: Under 49
  • Location: High Wycombe, UK
  • Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu

Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.

Advant Technology Success Story

  • Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
  • Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
  • Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.

Check Out Advant Technology Agency Profile

Powered by Search

[Source: Powered by Search]
  • Best for: LinkedIn ads
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2009
  • Size: Under 49
  • Location: Toronto, Canada
  • Notable clients: ThreatX, TouchBistro, vmware, FORTRA, Varonis

Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.

Powered by Search Success Story

  • Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
  • Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
  • Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.

Check Out Powered by Search Agency Profile

How We Picked the Best B2B PPC Companies

To pick the best B2B PPC companies, we conducted extensive research and evaluated hundreds of agencies. Here are the criteria we used to rank them:

  • Reviews: High ratings and positive feedback from past clients, showcasing reliability and campaign effectiveness
  • Proven results: A diverse portfolio demonstrating successful B2B PPC campaigns across different industries and business models
  • Industry recognition: Awards, media mentions, and accolades highlighting their expertise
  • Expert team: Skilled professionals with deep expertise in paid search, conversion optimization, and B2B lead generation
  • Top services: Core offerings and areas of focus
  • B2B PPC expertise: Proficiency in PPC management, retargeting, account-based marketing (ABM), and other performance-driven strategies

To learn more about our comprehensive selection process, visit the DesignRush Agency Ranking Methodology page.

10 Most Popular B2B PPC Agencies Compared

Agency nameLocation Hourly rateSize Best for
DirectiveIrvine, CA$250100-249Overall
TripleDartPlano, TXInquire50-99SaaS PPC
NinjaPromoNew York City, NY$25100-249Conversion rate optimization (CRO)
Hey DigitalTallinn, EstoniaInquireUnder 49Campaign restructuring
Clarity PerformanceLondon, United KingdomInquireUnder 49Paid search ads
Konstruct DigitalCalgary, Canada$149Under 49Keyword research
Go Fish DigitalRaleigh, NCInquire50-99Competitor analysis
NetrocketMiami, FLInquireUnder 49Google Ads
Advant TechnologyHigh Wycombe, United Kingdom$149Under 49Geotargeting campaigns
Powered by SearchToronto, CanadaInquireUnder 49LinkedIn ads

 

Best B2B PPC Companies

14 Companies-Rankings updated: September 05, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

B2B PPC × Consumer Goods × $25,000 - $50,000 ×Clear Filters
  • Thinkhaus Idea Factory

    VerifiedVerified by the DesignRush team for authenticity and credibility.

    Breakthrough strategy, creative, and activation led by senior industry experts

    Thinkhaus is a brand strategy and creative studio for companies that need more than a refresh. We start with organizational and brand foundations—vision, architecture, positioning, naming—then design identity, packaging, and communications that hold up at retail and enterprise scale...

    Top Services:

    • Branding
    • Business Consulting
    • Package Design
    • Advertising
    • Logo Design
    • Show more
    Location
    Kings Mills, Ohio
    Number of Employees
    50 - 99
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    23 Projects Listed

    Thinkhaus Idea Factory Services

    • Branding
    • Business Consulting
    • Package Design
    • Advertising
    • Logo Design
    • Graphic Design
    • Print Design
    • Video Production
    • Digital Marketing
    • Web Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • A Warriors Table
    • ACCO Brands
    • ASBOG
    • Bioré
    • BrightPet Nutrition Group
    • Caracole
    • Henny Penny
    • J. M. Smucker Company
    • Johnson & Johnson MedTech
    • Kao Brands
    Data sourced from the agency's DesignRush profile
  • The Performance Marketing Agency Obsessed With Your Growth.

    Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Direct Marketing
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    500 - 999
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    11 Projects Listed

    Amsive Services

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Direct Marketing
    • Advertising
    • PPC
    • Web Design
    • Web Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • The Home Depot
    • Nationwide
    • Samsung
    • Tripadvisor
    • BlueCross BlueShield
    • Mattress Firm
    • NYU
    • Five Below
    • Cavit
    • Baxter
    Data sourced from the agency's DesignRush profile

    Amsive Reviews & Testimonials

    • Jessica Donoghue
      Jessica Donoghue Undisclosed at Undisclosed
      5.0

      Digital Advertising Review from Jessica Donoghue

      Path is an excellent digital agency partner in a multitude of ways. Not only are they a nice group of people to work with, due to their search background all the work they do whether social campaigns, social influencer programs, search, digital advertising, whatever, they are results orientated & data driven. They are methodical and detailed. I trust my money with them. It has been a pleasure working with them.

    • Justin J. Hill
      Justin J. Hill Managing Director at Undisclosed
      5.0

      Digital Marketing Review from Justin J. Hill

      In working with Path Interactive for the past few years I have always found their firm to be on the cutting edge of emerging digital marketing trends and always providing valuable insight and planning of our PPC and SEO efforts.

    • Eric Spoley
      Eric Spoley Senior Product Manager at Undisclosed
      5.0

      Brand Strategy Review from Eric Spoley

      My experiences with PATH have been excellent. They are one of the most responsive agencies I have ever worked with and they are very clear about their insights even if it does not put them in the best of light. Something I cannot say about all the agencies that I have worked with. Projects were always completed inside the budget and on schedule and they always did everything they could to support the brand.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • For Over 20 Years, We've Been Crafting Stunning Custom Websites in Austin, Texas.

    GLIDE® offers web design services with expertise in WordPress, Shopify and Webflow Development, along with digital marketing services for SMB and enterprise brands...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • WordPress Website Design
    • eCommerce Development
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    12 Projects Listed

    GLIDE® Services

    • Web Design
    • Web Development
    • SEO
    • WordPress Website Design
    • eCommerce Development
    • UI/UX Design
    • Branding
    • PPC
    • Digital Strategy
    • CRO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • WPEngine
    • Circuit of the Americas
    • Baylor College of Medicine
    • RetailMeNot
    • Yeti Coolers
    • TacoDeli
    • ShipEngine
    • Chariot Energy
    • Bodeswell
    • Arrive Logistics
    Data sourced from the agency's DesignRush profile

    GLIDE® Reviews & Testimonials

    • Zac Henderson
      Zac Henderson Director of Communications at The Arc of Texas
      5.0

      Web Development Review from Zac Henderson

      The Glide team that we worked with was fantastic. We were on a tight schedule, and they made it work. We are very happy with the new site and feel lucky to have worked with Glide.Madeline was especially a joy to work with. She personable, efficient and really cared about getting the project done right.

    • Anissa Munoz
      Anissa Munoz Senior Marketing Manager at Center for Child Protection
      4.8

      Website Redesign Review from Anissa Munoz

      We had a fantastic experience partnering with Glide to redesign our website. From the very beginning, their team showed a genuine interest in understanding the mission and work of the Center for Child Protection. This thoughtful approach allowed them to tailor the site better to meet the needs of our diverse audiences.Their expertise in web design was evident throughout the process, and they worked closely with us to ensure the final product was impactful and user-friendly. Having Paola as our Project Manager was a huge asset—she kept everything on track and ensured we met all of our deadlines on both sides.We were especially impressed by Glide’s passion for supporting nonprofits, which aligns with their values as a certified B Corporation. It made the collaboration even more meaningful.

    • Reba Collins
      Reba Collins Content Officer at Chimp Haven
      5.0

      Website Redesign Review from Reba Collins

      We loved working with GLIDE! The project team was fantastic and very easy to work with. We had some thoughts around how we wanted to see our brand reflected on the website, and GLIDE did a great job at taking all those thoughts and bringing them to life with fresh ideas and a beautiful, cohesive design. We also really appreciate GLIDE's commitment to working with nonprofits; our project was done on time and on budget. They've continued to provide us with great support on the live site, and we look forward to working with them on any future needs.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Buzzworthy Studio

    Award WinnerRecipient of a Best Design Award for outstanding work.

    Creative Websites That Convert.

    We specialize in creating meaningful digital experiences infused with emotion, driven by innovation, evoking a sense of awe and wonder...

    Top Services:

    • Web Design
    • Web Development
    • UI/UX Design
    • Branding
    • eCommerce Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed

    Buzzworthy Studio Services

    • Web Design
    • Web Development
    • UI/UX Design
    • Branding
    • eCommerce Development
    • SEO
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • WeWork
    • Betches
    • All Pro Team Sports
    • Bareburger
    • Story & Verse
    • GetSnooze
    • O Positive Films
    • ModernMD
    • SlingShot Intergalactic
    • Helias
    Data sourced from the agency's DesignRush profile

    Buzzworthy Studio Reviews & Testimonials

    • Lewis Herrin Jr
      Lewis Herrin Jr CEO at Sling Shot Intergalactic
      5.0

      Web Development Review from Lewis Herrin Jr

      Working with Buzzworthy Studios was exceptional. They designed and developed our custom website from initial concepts to launch.**Scope of Work and Key Deliverables:** The project involved collaborative ideation with a mood board and discussions on themes and messaging, followed by design, development, and iterations for visuals, layout, and functionality. This included responsive coding, multimedia integration, performance optimization, and SEO. Key deliverables: - Mobile-responsive, visually stunning website. - Custom graphics and assets. - CMS tool for basic in-house updates. - Testing, debugging, and maintenance docs. **Measurable Outcomes:** - Traffic up 45% in first 3 months (Google Analytics). - Session duration rose from 1.5 to 3.2 mins; bounce rate dropped 65% to 42%. - SEO: Page 1 rankings on key terms, 60% organic leads boost. - Load speed

    • Celyn Matienzo
      Celyn Matienzo Marketing Strategist at Be the Buzz
      5.0

      Web Design Review from Celyn Matienzo

      Working with the Buzzworthy team on a website design and development project has been a fantastic experience with the expertise and creativity they bring to the table. Anyone can design and develop a basic, functional site that looks good. But the Buzzworthy team doesnt just take orders and pull something together that just meets what you think are your basic requirements.The team took the utmost care to get to know what makes our products and services unique so they could create a visually compelling website that communicated our key value proposition to help us stand out in a crowded market. The page layouts, visual elements, and even the smallest details on the site all work together. It takes true mastery of their craft to balance visually stunning sites with functionality both in technical execution and as a part of an overarching sales and marketing strategy.Buzzworthy is truly a valuable collaborative partner that wed be glad to work with again on future projects!

    • Craig Yeomans
      Craig Yeomans Head of Accounts at BlueStateRed
      5.0

      Web Design Review from Craig Yeomans

      The whole Buzzworthy team was attentive to our wants and needs, and integrated our vision into the site design in a way that was so much better than we had ever hoped it could look. This is a very important cause to us and the team at Buzzworthy treated it with the care it deserved and delivered enormous value with an absolutely gorgeous website. I would recommend them to anybody!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • We Are The Solution

    Bliss Agency is an integrated marketing, communication and brand advisory firm based in Rome and Milan. We partner with senior management through a proprietary four-phase framework: Audit, Consulting, Advisory and Growth...

    Top Services:

    • Digital Marketing
    • Creative Services
    • SEO
    • Video Production
    • Graphic Design
    • Show more
    Location
    Rome, Italy
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    13 Projects Listed

    Bliss Branding Agency | Roma Services

    • Digital Marketing
    • Creative Services
    • SEO
    • Video Production
    • Graphic Design
    • Web Development
    • Social Media Marketing
    • Mobile App Development
    • Branding
    • Web Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Profumum Roma
    • Doreca
    • La Rustichella Truffles
    • Charles Philip Milano
    • Aostae 2025
    • Pandora
    • Risivi & Co. Boutique
    • Laura Biagiotti
    • Bare Knuckle Fighting Championship
    • Nabla Cosmetics
    Data sourced from the agency's DesignRush profile

    Bliss Branding Agency | Roma Reviews & Testimonials

    • Lorenzo Lelli
      Lorenzo Lelli Review from Google
      5.0

      Lorenzo Lelli's Review Sourced from Google

      An agency that combines professionalism, creativity, and passion. Their team is knowledgeable, available, and always attentive to the client's needs. Working with them has been an extremely positive experience, exceeding all expectations. Highly recommended.

    • Alessandro Coretti
      Alessandro Coretti Review from Google
      5.0

      Alessandro Coretti's Review Sourced from Google

      A young, highly professional, and above all, competent team. I recommend them if you're truly looking to collaborate with a partner whose goal is to help you make a difference and elevate your business.

    • valerio verduchi
      valerio verduchi Review from Google
      5.0

      valerio verduchi's Review Sourced from Google

      Working with Bliss was a truly positive experience: a young, creative, and incredibly helpful team. They immediately understood our needs and transformed them into content that perfectly reflected our brand.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Marketing Made For Ambitious Brands

    Baal & Spots is a full-service digital marketing agency based in Houston, TX, that can manage everything across your marketing channels. Let us do the hard work while you focus on what matters most: running your business...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Development
    • WordPress Website Design
    • PPC
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed

    Baal & Spots Services

    • Digital Marketing
    • SEO
    • Web Development
    • WordPress Website Design
    • PPC
    • Social Media Marketing
    • Content Marketing
    • Digital Strategy
    • Branding
    • Graphic Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Thiessen Law Firm
    • Complete Care
    • Texas Mattress Makers
    • Avidian Wealth Solutions
    • Kaplan Sinus Relief
    • Living Designs Furniture
    • Greater Houston Community Foundation
    • Turnbull Legal Group
    Data sourced from the agency's DesignRush profile

    Baal & Spots Reviews & Testimonials

    • Rand Turnbull
      Rand Turnbull Review from Google
      5.0

      Rand Turnbull's Review Sourced from Google

      We’ve had a great experience working with Baal & Spots. From the start, their team has been professional, responsive, and genuinely invested in helping us grow our business. They took the time to understand our goals and put together a strategy that actually delivers results—not just promises.Their communication has been clear and consistent, and they’re always quick to adjust or provide insight when needed. It’s refreshing to work with a marketing partner that feels like an extension of our own team rather than just a vendor.Overall, Baal & Spots has exceeded our expectations, and we’d highly recommend them to anyone looking for a reliable and effective marketing company.

    • Ross Sears
      Ross Sears Review from Google
      5.0

      Ross Sears's Review Sourced from Google

      I have had the pleasure of working with Baal And Spot for the past several years, and they have helped my business tremendously. I cannot recommend them enough. They are always available, very responsive and very helpful.I have works with several other companies over the years and never got the results I wanted, until I hired Baal & Spot. A+

    • Marwan Kassim
      Marwan Kassim Review from Google
      5.0

      Marwan Kassim's Review Sourced from Google

      I had an excellent experience with this marketing company. They are very professional, knowledgeable, and truly care about helping businesses grow. Their strategies helped improve my online presence and attract more customers. The team is responsive, reliable, and always delivers great results. I highly recommend them to anyone looking for effective and trustworthy marketing services!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Madcraft

    VerifiedVerified by the DesignRush team for authenticity and credibility.

    Driving Digital Revenue for Ambitious Companies

    Madcraft is a global digital agency specializing in web development, eCommerce, SEO, and performance marketing. With a deeply knowledgeable global team, we help businesses scale through data-driven strategies, UX-focused design, and cutting-edge technology to drive measurable growth...

    Top Services:

    • Creative Services
    • WordPress Website Design
    • eCommerce Development
    • Web Development
    • Web Design
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed

    Madcraft Services

    • Creative Services
    • WordPress Website Design
    • eCommerce Development
    • Web Development
    • Web Design
    • UI/UX Design
    • CRO
    • SEO
    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Westside Barbell
    • Chupi
    • Wriggle Learning
    • Thompson Tractor | Caterpillar
    • Mincon
    • CRH Group
    • Shift Workspaces
    • Paul Sheeran
    • Leviat
    • Knight Frank
    Data sourced from the agency's DesignRush profile
  • We Deliver Powerful Results

    Bowen is a distinguished web design agency headquartered in New York, recognized for its exceptional work and industry accolades. We collaborate with businesses to generate impactful and long-lasting outcomes...

    Top Services:

    • Web Design
    • Branding
    • Web Development
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Mineola, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    8 Projects Listed

    BOWEN Services

    • Web Design
    • Branding
    • Web Development
    • Digital Marketing
    • Content Marketing
    • Logo Design
    • Digital Services
    • UI/UX Design
    • eCommerce Development
    • SEO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • PVH
    • Arbor
    • ROUX
    • Flexwealth
    • Triangle Equities
    Data sourced from the agency's DesignRush profile

    BOWEN Reviews & Testimonials

    • James Jenkins
      James Jenkins Review from Google
      5.0

      James Jenkins's Review Sourced from Google

      Bowen did a fantastic job designing my firm's website and refreshing our logo. Their team was able to use their great eye for design to effectively match our firm's messaging and brand positioning. The team was highly responsive and I look forward to continuing to work with them.

    • Mamta Chhabra
      Mamta Chhabra Review from Google
      5.0

      Mamta Chhabra's Review Sourced from Google

      The Bowen team brought patience, creativity, and fresh ideas to help bring our refreshed site to life. They were always quick to respond and resolve issues along the way. A special shoutout to Jaime—an incredible problem solver and go-getter who kept pushing things forward and supporting our rapidly evolving business needs day-to-day. Thank you!

    • High Life LLC
      High Life LLC Review from Google
      5.0

      High Life LLC's Review Sourced from Google

      Working with Bowen on our new company website was a positive experience. From the initial phase through design and rollout, their team was professional and made the process smooth. We were satisfied with the collaboration and are pleased with the final product.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Beautifully Crafted Websites and Digital Solutions.

    Blennd is an award-winning digital marketing and web design agency based in Denver, Colorado. We partner with ambitious businesses to deliver strategy, web design, web development and digital marketing that connects and converts...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • Branding
    • SEO
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed

    Blennd Services

    • Web Design
    • Web Development
    • Digital Marketing
    • Branding
    • SEO
    • PPC
    • Social Media Marketing
    • Email Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Dataprise
    • Western Colorado University
    • Communicus
    • TrackVia
    • Orangetheory Fitness
    • Peakview Communications
    • Monvigliero Villas
    • H&H Labs
    • Science Interactive Group
    • GQR - Talent Vault
    Data sourced from the agency's DesignRush profile

    Blennd Reviews & Testimonials

    • Elizabeth Franco
      Elizabeth Franco Review from Google
      5.0

      Elizabeth Franco's Review Sourced from Google

      Blennd is a great company! Their team is professional, responsive, and friendly. I highly recommend Blennd to anyone looking for a reliable and talented web design and branding team

    • Suzy Broz
      Suzy Broz Review from Google
      5.0

      Suzy Broz's Review Sourced from Google

      Blennd did a fantastic job refreshing my organization's website to reflect an updated mission and strategy. The team was great to work with and we were very happy with the design and development of the our finished website. Highly recommend!

    • ART Marketing Team
      ART Marketing Team Review from Google
      5.0

      ART Marketing Team's Review Sourced from Google

      Project manager was extremely responsive and easy to communicate with. The site was designed beautifully and has met all of our expectations!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Turn Pixels Into People

    Three29 is a B2B digital marketing agency based out of Sacramento, CA and Jacksonville FL...

    Top Services:

    • Web Design
    • Web Development
    • WordPress Website Design
    • SEO
    • PPC
    • Show more
    Location
    Sacramento, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    6 Projects Listed

    Three29 Services

    • Web Design
    • Web Development
    • WordPress Website Design
    • SEO
    • PPC
    • Branding
    • Digital Marketing
    • CRO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Cobram Estate US
    • Sacramento Kings
    • Coterie Insurance
    • Bogle Family Vineyards
    • Basalite
    • iHeart Media
    • Jiffy Lube
    • Mitsubishi
    • Safe Credit Union
    • Sacramento State University
    Data sourced from the agency's DesignRush profile

    Three29 Reviews & Testimonials

    • Holly DeFazio
      Holly DeFazio Review from Google
      5.0

      Holly DeFazio's Review Sourced from Google

      We could not be happier with the service we received from Dedicated Designs/Three29. Josh and Courtney were absolutely delightful to work with. We had the pleasure of working with both Josh and Courtney on the redesign of our website. They both came with a wealth of information, creative ideas and patience. They took the information we gave them and came back with a finished out, easy to navigate website design that flows seamlessly. We could not be happier! We continue to work closely with them on edits and updates to our website today. We highly recommend them for any of your website needs.The CLTRE Team

    • Tami Louis-Olesen
      Tami Louis-Olesen Review from Google
      5.0

      Tami Louis-Olesen's Review Sourced from Google

      We just finished working with Josh and Michelle at Dedicated Designs and we LOVE our new logo! Michelle is a talented graphic artist. She took our ideas, suggestions, and feedback, and created a logo that will level up our marketing and branding. I'm so grateful!

    • Tami Louis
      Tami Louis Review from Google
      5.0

      Tami Louis's Review Sourced from Google

      We just finished working with Josh and Michelle at Dedicated Designs and we LOVE our new logo! Michelle is a talented graphic artist. She took our ideas, suggestions, and feedback, and created a logo that will level up our marketing and branding. I'm so grateful!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Strategy-led design + marketing for respected brands.

    Your brand, brewed to perfection. Websites, apps, UX + marketing systems that helps your company grow with clarity...

    Top Services:

    • Product Design
    • Digital Marketing
    • UI/UX Design
    • Graphic Design
    • Digital Strategy
    • Show more
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $25,000 - $50,000

    Cream + Sugar Creative Services

    • Product Design
    • Digital Marketing
    • UI/UX Design
    • Graphic Design
    • Digital Strategy
    • Branding
    • Mobile App Development
    • Software Development
    • CRM Consulting
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Elan Construction
    • Sol Mountain Lodge
    • Trinity Rail
    • Clockwork
    Data sourced from the agency's DesignRush profile
  • We are hackers, designers, AI artists, and writers who make everything impossible, Almost Impossible

    Almost Impossible is a Dubai-based creative innovation agency uniting strategy, design, digital, and activation. Since 2016, we've helped brands including Warner Bros., Nestlé, TikTok, Samsonite, Holiday Inn, Aramex, Mashreq and Emirates NBD create work impossible to ignore...

    Top Services:

    • Advertising
    • Digital Strategy
    • Creative Services
    • Digital Marketing
    • Event Marketing
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed

    Almost Impossible Agency Services

    • Advertising
    • Digital Strategy
    • Creative Services
    • Digital Marketing
    • Event Marketing
    • UI/UX Design
    • Web Design
    • Web Development
    • Software Development
    • Branding
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Mashreq Bank
    • Warner Bros.
    • Nestlé
    • Aramex
    • Samsonite
    • Tik Tok
    • Sony Pictures
    • Holiday Inn
    • Nivea
    • Emirates NBD
    Data sourced from the agency's DesignRush profile

    Almost Impossible Agency Reviews & Testimonials

    • Mohammad Hourani
      Mohammad Hourani Review from Google
      5.0

      Mohammad Hourani's Review Sourced from Google

      Working with Almost Impossible Agency was an excellent experience. Their team was highly professional, responsive, and efficient from start to finish. They demonstrated exceptional creativity, producing branding materials that were both visually striking and perfectly aligned with our vision and objectives. They were quick to understand our requirements, receptive to feedback, and consistently delivered high-quality work on time. I highly recommend Almost Impossible Agency to anyone looking for innovative, reliable, and impactful branding and design services.

    • Samer Choucair
      Samer Choucair Review from Google
      5.0

      Samer Choucair's Review Sourced from Google

      I worked with Almost Impossible on the branding of several startups and had a great experience throughout. Their team has a strong ability to take early-stage business concepts and turn them into distinctive, compelling brands with clear positioning and personality.What stood out most was their strategic thinking and ability to work effectively in fast-paced startup environments, balancing creativity with commercial objectives. They were collaborative, responsive, and consistently delivered high-quality work across multiple projects.I'd happily recommend Almost Impossible to any organization looking for a branding partner that understands both brand building and the realities of launching and growing new ventures.

    • danish khan
      danish khan Review from Google
      5.0

      danish khan's Review Sourced from Google

      "Almost Impossible brought a very sharp and refreshing perspective to the launch of Country Arabia’s premium chilled meats range. Instead of following the usual FMCG route of idealised family cooking, they found a much more ownable way to communicate convenience: Lazy Recipes. The campaign was funny, simple, highly relevant to the product, and built specifically for how people consume content on YouTube and social media.What I appreciated most was that the idea was not creativity for the sake of creativity. It was rooted in a clear product truth: if even the laziest cook could make something with Country Arabia, then busy families and everyday consumers could immediately understand the benefit. The work helped us stand out in a crowded category, delivered strong engagement, and gave the brand a tone that felt fresh, practical and memorable.Almost Impossible understood the brief, challenged the obvious route, and turned a product launch into a campaign people actually wanted to watch.”Best part I get to know the Joseph , friend for life

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • We Deliver Results, Not Just Reports

    Mediacharge - Scaling Marketing for the Worlds Most Ambitious BrandsOperating in 14 European languages, Mediacharge doesn't just run campaigns, they engineer performance marketing, revenue marketing, and digital brand building with unmatched precision...

    Top Services:

    • PPC
    • Digital Marketing
    • Content Marketing
    • Digital Strategy
    • Web Design
    • Show more
    Location
    Munich, Germany
    Number of Employees
    100 - 249
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $25,000 - $50,000

    Mediacharge Services

    • PPC
    • Digital Marketing
    • Content Marketing
    • Digital Strategy
    • Web Design
    • SEO
    • UI/UX Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Aras
    • Klarx
    • BodyChange
    Data sourced from the agency's DesignRush profile

    Mediacharge Reviews & Testimonials

    • Edyta Czuprynska
      Edyta Czuprynska Review from Google
      5.0

      Edyta Czuprynska's Review Sourced from Google

      Working with Mediacharge has been a true game-changer. Their deep expertise in search marketing, combined with their structured and proactive approach, gives us complete confidence that we’re in the best hands. They don’t just execute - they constantly look for new opportunities, flag potential challenges before they arise, and go the extra mile to drive real impact. It’s rare to find a partner you can trust this much.

    • Andreas Prock
      Andreas Prock Review from Google
      5.0

      Andreas Prock's Review Sourced from Google

      Dear Mediacharge team,Thank you for the many years of excellent support for our online marketing efforts. Working together is effective and fun, too. A great partnership!

    • C. Meissner
      C. Meissner Review from Google
      5.0

      C. Meissner's Review Sourced from Google

      We have been working with this agency for several years and are more than satisfied and we would also give it 10 stars....We particularly like that they keep an eye on our accounts every day and not just once a month, as we have already experienced. You react immediately when performance changes.In addition, there is very reliable and quick communication with the competent and extremely friendly contact persons. Deadlines are adhered to perfectly.Mediacharge is a highly recommended agency.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Innovate faster than ever with a committed dev partner.

    Utilize our expertise for your next development project, keep systems operational with retainer support, or augment your team with flexible contract options...

    Top Services:

    • Staff Augmentation
    • eCommerce Development
    • Web Design
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $25,000 - $50,000

    CodeCheetahs Services

    • Staff Augmentation
    • eCommerce Development
    • Web Design
    • Web Development
    • UI/UX Design
    • Digital Marketing
    • Creative Services
    • SEO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Finish Line
    • CIE
    • Genestack
    Data sourced from the agency's DesignRush profile

B2B PPC Agency Hiring Guide

What is a B2B PPC agency?

A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.

By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.

Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:

  • Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
  • High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
  • Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
  • Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
  • Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
  • Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.

One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.

SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.

As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.

What services do B2B PPC agencies provide?

A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.

Here is a quick description of the B2B PPC services:

  • Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
  • Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
  • Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies. 
  • Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads. 
  • Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries. 
  • Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand. 
  • Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
  • Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
  • Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
  • Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
  • Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.

What is the difference between B2B PPC and general PPC agencies?

The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.

  • Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
  • Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
  • Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
  • Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
  • Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
  • Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
  • Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.

How much do B2B PPC services cost?

B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.

Below are the factors that affect B2B PPC cost:

  • Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
  • Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
  • Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
  • Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
  • Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.

Why should I hire a B2B PPC company?

You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.

  • Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
  • Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
  • Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
  • Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
  • Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.

A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.

ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.

How do I choose the best B2B PPC agency for my business?

You can choose the best B2B PPC agency for your business by following these steps:

  1. Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
  2. Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
  3. Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
  4. Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
  5. Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
  6. Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
  7. Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
  8. Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
  9. Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
  10. Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
  11. Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.

If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.

How do I find the best B2B PPC company on DesignRush that fits my budget?

You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.

What are the key success metrics in PPC campaign for B2B?

The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.

Below is a brief explanation of each B2B PPC key success metric:

  • Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
  • Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
  • Cost per click (CPC): Average amount you pay for every click.
  • Click-through rate (CTR): The percentage of people who clicked your ad.
  • Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
  • Conversion rate: The percentage of visitors who convert after clicking your PPC links.
  • The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
  • Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
  • Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
  • Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.

What questions should I ask before hiring a B2B PPC agency?

You can ask B2B PPC agencies the following questions before hiring them:

Its Relevant Background

  1. Have you worked with businesses in my niche? Can you share case studies and references?
  2. What results have you achieved for businesses like mine?
  3. Have you advised against using PPC for a business? If so, why?
  4. What is your approach to PPC management?
  5. How do you conduct keyword research?
  6. How does your PPC optimization process and strategy look?

Company Services and Processes

  1. Do you create the entire PPC campaign? Or do you just manage it?
  2. What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
  3. What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
  4. What is your strategy for collecting first-party data?
  5. Do you do account setup or continuous account management?
  6. What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?

The Project

  1. What are the benefits of PPC for my B2B company?
  2. What is the best-paid advertising strategy for my B2B company?
  3. How will you integrate your campaigns with my overall marketing and sales strategies?
  4. How will your PPC strategies impact my business goals?
  5. Who will be on my team? What are their credentials and expertise?
  6. Who owns the PPC account?
  7. How do you measure my success? What are your key metrics for success?
  8. When can I expect to get results?
  9. What factors determine my PPC costs? Please send a breakdown.

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