Digithrive for Schools Overview
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Part of Zest Media Group, home to the largest group of Independent Schools Magazines, Absolutely Education and British Education. We combine our target audience database of over 100,000 contacts and digital platforms with the digital powerhouses of Facebook Advertising and Google, to provide a sophisticated and highly effective marketing campaign that drives results that matter to your school, open day attendees, and student admissions.
Google announced in January 2020 that it would eliminate third-party cookies from Chrome by 2022 – one of the biggest changes for marketers in the digital age. You will no longer be able to attribute conversions to digital activities (via device IDs).
The once-reliable digital giants are becoming a more unstable data source for audience data and user data. We need to look to other new methods of additional data collection to diversify sources of leads.
We have access to over 100,000 people across the UK for which we can create super-targeted audiences just for your school: We own our own personal data and consistently collect first-party data through our data management platforms.
"We have been preparing for this news for over 10 years, gathering our own first-party data and improving it over time. We hope to help our clients prepare for this new style of marketing and advertising with as smooth a transition as possible with the help of our customer data platform to create integrated data strategies." Sherif Shaltout, Director of Zest Media