Dinghy

Dinghy is a nimble and integrated team of UX researchers, designers, and developers. Leveraging user experience research, we directly engage with your real customers to craft websites tailored to their distinct requirements. Right from the projects inception, Dinghy delves into understanding your users, enabling us to design a content strategy that facilitates the effortless creation of reusable, structured content for marketing, design, and management needs. This allows for integrated and fast cross media workflows. We dive deep into problem-solving, customer insights, and aligning creative solutions with business goals.

We work in cycles with all hands on deck. Our services are tailored to meet the unique needs of businesses of all sizes. Each cycle involves collaboration with you. We kickstart the process with Discovery Research to unearth fresh ideas, comprehend market dynamics, and gather invaluable project insights. Armed with these insights, our next step is the UX Audit, which pinpoints usability issues plaguing your website. After gaining insights into your customers' navigation patterns, we transition into Content Strategy, aiming to craft and deliver compelling content. With carefully curated content in hand, we embark on creating a seamless User Experience and Interactions, incorporating bespoke Design best practices backed by user-research on real users.