Familiar

An Intimate Brand Agency
Catharijnesingel 52, Utrecht, Utrecht, 3511GC, Netherlands
https://familiar.agency

Familiar Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Inquire
Year Founded
2023

For us, brand success starts with intimacy. A strong relationship is all about real connection. To get the best out of your brand, you have to get close and give it the attention it deserves. It not only improves the work, it also brings out the best in you.

Thats how we work together as well. We leave out unnecessary formality and business jargon, so we can get closer to you and your brand. Whats left is an honest, human collaboration. It makes the process more enjoyable and you can feel that in the result.

Strength through versatility.

In small studios and big agencies, for brands with tight or ample budgets, we learned where the real opportunities lie.
We started out as a designer and a developer, and grew into roles with more responsibility.

We learned how to build concepts, lead teams, launch products and make decisions that go beyond just looking good or working well.

With a broad skillset, we know how to work with whats already there and get the most out of it. We keep things realistic, work efficiently and focus on whats needed and what brings the most value.

And we always stay close to the journey: the people, the conversations and the choices that made the brand what it is today.

Familiar by nature.

The name Familiar fits us well. Its exactly how it feels when you work with us. Were a hands-on, down-to-earth team with twenty years of experience in working together. We believe the best ideas come from real connection, a bit of guts and plenty of kindness.

Our approach is honest and to the point. For us, its not just about building brands. Its about creating something that feels right, together with people we genuinely enjoy working with. When that clicks, the work speaks for itself and feels familiar in all the right ways.

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Industries

  • Consumer Goods
  • Music
  • Media & Communications
  • Real Estate
  • Entertainment

Client Types

  • Startups
  • Small Businesses

Familiar Portfolio

Familiar - ProjectSAM
Creative Services
ProjectSAM
$20K - $100K
24 Months
2025
Familiar - Wooner
Brand Design
Wooner
$5K - $20K
3 Months
2024
Familiar - MyParcel
Advertising
MyParcel
$5K - $20K
3 Months
2025
Familiar - NLZIET
UI/UX Design
NLZIET
$20K - $100K
36 Months
2023

Familiar Team Bios

Co-founder / Creative Director
Taco Faber
Co-founder / Creative Director
I believe a good idea starts with a good conversation. Not with a briefing or a mood board, but with listening. To what's wrong, what's needed. The most beautiful things don't come from haste, but from attention. Attention to the people, to the brand. And yes, also to the fun along the way.
Co-founder / Operations
Dennis de Grauw
Co-founder / Operations
Im co-founder of Familiar, a creative agency that helps brands grow with focus and structure. My focus is on building products, strategies, and teams that actually work. No jargon, just rolling up sleeves and making it happen together.I've worked on both the agency and brand side.

Familiar Clients

MyParcel
NLZIET
ProjectSAM
Wooner

Familiar Awards

Cannes Lion (bronze)
Webby
FWA