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Founded by Jacob Peistrup in 2026, Formbreak operates through JRP Brands, LLC. Jacob built the Living St. Louis YouTube channel and website system that supplies inbound leads to Gateway Realty Group. That marketing system has contributed to more than $65 million in home sales, closed or under contract, since 2021. Jacob handles marketing and content; Gateway Realty Group agents handle real estate representation and transactions.
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Other work through JRP Brands includes website consulting for Choose Boston, mortgage education and marketing with Stuart Rosenblum, and development-media projects for The Staenberg Group.
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Based in the St. Louis area, Formbreak works with home builders nationwide. Visit formbreak.com to see the work and book a conversation about a website or search-visibility project.



