More recently I have worked on projects for John Lewis, Boden, and Lyle & Scott where I have developed ideas and concepts for campaigns and then taken the lead on the rollout of marketing assets, often including work on animation as well as layout and typography design.

In-between freelance contracts with larger fashion businesses I take on branding, art direction, and web design projects for smaller brands. The variation of work has ensured that my design style and concept creation remains both fresh and relevant. I enjoy keeping up with and understanding trends in design and the cultural relevance of what makes a good visual.

In a previous full-time role at DAME, as Creative Lead, I enhanced the brand's image whilst also working on shoots and developing striking campaigns. I hired and worked closely with photographers, influencers, and developers to create engaging content for the brand.