Headway

AI-ready design systems, new products, and AI, built with your team.

520 N Broadway STE 390, Green Bay, Wisconsin 54303, United States

https://www.headway.io

Headway Overview

Number of Employees: Under 49

Minimal Budget: $25,000 - $50,000

Average Hourly Rate: $150/hr

Year Founded: 2015

Who we are
Headway is a full-cycle product studio for the AI-native era, partnering with growth-stage B2B SaaS, mid-market, and enterprise innovation teams on design systems, UX, AI development, and full-stack engineering. Founded in 2015 and a three-time Inc. 5000 honoree, we've shipped more than 150 products and kept 90% of our clients, bringing strategy, design, and engineering together from idea through launch.

How we work
Unlike traditional agencies, we embed as a partner in the product, not just the execution arm. We diagnose before we prescribe, sit inside your team, validate ideas, build scalable design systems, integrate AI, and ship software that holds up long after launch.

Our guarantee
We stand behind our work with a 50% money-back guarantee within the first 45 days. No questions asked.

Services
Product strategy, UX and UI design, AI-ready design systems, AI product development, full-stack engineering, web and mobile app development, UX audits, customer discovery, MVP development, and brand identity.

Industries
Logistics and supply chain, healthcare, fintech, edtech, and enterprise SaaS.

Clients
Ford, P&G, Honeywell, Chase Bank, ServiceNow, PagerDuty, Southern Glazer's, Handshake, Panorama Education, Trimble, Ritual, and more.

How we engage
We start small with focused two to six week engagements that solve a real point of pain, then move into ongoing work. Flexible terms with a 30-day out at any time, but our partners keep us around for years.

Forward deployed. Built to last and adapt.

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Headway Services

AI Expertise

AI Application Development
AI Automation
AI Consulting
AI Supply Chain
Agentic AI

Big Data Expertise

Business Intelligence
Data Engineering
Data Governance
Data Strategy
Data Visualization
Operations & Process Improvement

CMS Platforms

Contentful
Headless CMS

Custom Frameworks

Next.js
React.JS
Ruby on Rails

Custom Languages

Elixir
Front End Web Development
JavaScript Development
Python
Redux
SQL
Typescript

Low Code Development Expertise

Webflow

Mobile App Expertise

App Development Consultants
Application Modernization
B2B Apps
B2C Apps
Telemedicine App Development
Wearables

Mobile App Technology

React Native

Product Design Expertise

AI Product Development
Digital Design
Engineering Design
Product Prototype

Software Development Expertise

Banking Software Development
Cloud Application Development
MVP Development
SaaS Development
Software Consulting
Startups Software Development

UI/UX Expertise

AI UI/UX Design
Dashboard Design
Interactive Design
UX Audit
UX Research
UX Strategy
Usability Testing
User Research

Web Design Expertise

AI Web Design
B2B
Landing Page Design
Responsive
Web App
Website Redesign
eCommerce

Industries

Education
Fintech
Health Care
Transportation & Logistics
Software & IT Services
eCommerce
Manufacturing
Real Estate
Finance

Client Types

Startups
Small Businesses
Medium Businesses
Enterprise / Corporate

Headway Portfolio

B2B Apps

Engage Lane

$500K - $1M

24 Months

2023

Headway Team Bios

Andrew Verboncouer

Partner & Head of Design

As head of design, Andrew's passion within his work life is solving problems through design where he utilizes empathy, user experience, prototyping, and visual design execution. Legend has it that he once had a tryout for the Green Bay Packers...

Jon Kinney

Partner & Head of Development

As our development leader, Jon has a passion for knowledge, sharing, and makes sure our team of developers stay on point and up to date.

Eric Verboncouer

Partner & Senior Developer

As one of the founders, Eric brings an array of operational, sales, and development skills to the Headway ship. His positive and honest leadership mentality helps drive projects forward when they need it most.

Tim Gremore

Development Lead

Tim leads and mentors our development team to help us better manage projects. As a father of 5 awesome kids, he definitely has the patience and experience to make things happen.

Billy Sweetman

Design Lead

Billy helps with leading the product design team at Headway. He has a unique perspective with user journey mapping and communicating with development teams thanks to his background in game design.

Jared Christman

Designer

Jared isn't afraid to get things moving forward. His attention to detail and helps him gain a better understanding of project goals so he can start executing. with his design work.

Matthew Reetz

Senior Developer

Matt is an experienced developer with a focus on mobile applications and has a passion for effective user interfaces. Fun fact, he once played guitar with a band on Jimmy Fallon.

Samuel Pecard

Designer

Sam helps support our design team with all sorts of projects. With a graphic design background, he’s always pushing himself to become better at his craft. His old band, Depending on the Weather, even has an album on Spotify.

Tommy Byrne

Developer

With an endless drive to learn, solve, and grow, Tommy spends his days solving problems, writing solutions, and eating too many cookies. He even runs a charity, Bigger Than the Trail, a mental health initiative creating awareness and offering help to those in need.

Andrew Hooker

Senior Developer

Andrew is a Rails Developer that loves to help create solutions for just about anything. He is always trying to find new and better ways to help others beyond writing code. As a board member of Digital Fertilizer, he helps entrepreneurs in NE Wisconsin find the resources they need to grow.

Noah Settersten

Developer

Noah helps provide support for the development team through his passion for learning and understanding better ways to solve problems. Not only is he super smart and helpful he's also one of the nicest guys you will ever meet.

Andrew Stuntz

Developer

Andrew loves sharing what he learns about code with our development team. If he wasn't doing full-stack software development, he'd be working trail crew or fighting fires to help make this world a better place. He's one cool dude.

Chris Held

Senior Developer

Chris is a hands-on, analytical thinker, solving problems with caution and diligence. Don't take his quietness as absence in the moment— he listens and processes to make sure he can be as helpful as possible.

Raphael Spencer

Developer

Raphael loves learning bizarre programming languages such as Forth, fundamental computer science, and questioning the notion of what programming really is. He's actively curious, involving himself in challenging projects, learning from and teaching others.

Jacob Miller

Marketing & Brand Manager

Jacob helps create and manage the marketing efforts of Headway and consults with clients to help them effectively market themselves. When he's not helping elevate our team, work, and clients, he enjoys writing music and hiking around the Midwest.

Zach Montroy

People & Team Strategist

To keep our crew happy and moving forward, Zach focuses on our team's growth both as a company and on individual levels. He's pretty darn cool.

Headway Clients

Handshake

Demiplane

Cellcom

Lightstep

Souther Glazers

U.S. AutoForce

Chase Bank

Raleon

P&G

ServiceNow

PagerDuty

Ford

Honeywell

Ritual

Trimble

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