What does story telling have to do with website design and digital marketing?Â
You might have heard that the best way to attract more visitors to your website is to fill it with more content. But not just any old content will do! Your content needs to be relevant to the goals, motivations, and problems of your buyers. It’s applying the principles of excellent customer service: How can we satisfy your needs today? Inbound marketing (content marketing) is the stepping-stone process of inviting and retaining customers.
Blogging is Digital Publishing
Story telling is "blogging". Writing a blog is the most natural way to get more inbound links. Every time another website links to you, they create what’s called an inbound link.
Along with blogging, you need a keyword strategy. Be specific. What need of a potential customer are you addressing? Every blog article should be optimized around keyword phrases your potential customers might enter when using a search engines, making it easier for them to find you.
Calls-to-action will bring your visitors to landing pages which explain the value of what you’re offering. On each landing page, you will need to have a form to collect the visitors’ information. If you build the form right, you will get valuable information about your leads which helps you to determine how qualified they are — and if they will actually become customers.
Turning Leads into Customers
When a visitor fills out a form with their information, they might not be ready to talk to a salesperson yet. Your information can help educate them on all the wonderful options and solutions you offer. Providing more information can make them more sales ready. Through lead scoring and email marketing tools, you can maximize the efficiency and effectiveness of your sales closing process.
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