Martina Poiana Creative Identities

I aim to translate brand values and concepts into meaningful visuals and convey them through a coherent and consistent communication strategy. I truly believe that each company has a story and a culture to share, and my promise is to communicate them in the most genuine, creative and engaging way.
I can provide the following services:

BRANDING CONSULTANCY
Preliminary research and study to identify the brand values and formulate the theoretical foundation and business concept.
This phase is crucial to formulating the tone of voice and the brand and visual identity to spread the brand culture.

BRAND IDENTITY DESIGN
Creative identity design
Logo design
Graphic design
Business cards, letterhead
Badges design
Brochure and catalgues
Book design and monographs
Event Invitations
Flyer and postcards
Press release
Poster design and Adv
Reports
Brand guidelines

PACKAGING AND MERCHANDISING
Packaging design
Label design
Merchandising design (bags, wrapping paper etc.)
POP POS design
Wall bay display
Products customization
(Stationery, gadgets, textiles, clothing accessory)

PRESENTATION AND PITCH DECK
Presentation design (Keynote - PowerPoint)
Pitch deck design
Portfolio design

IMAGERY, PHOTOS AND ILLUSTRATIONS
Digital Illustration
Photo shooting direction
Photo retouching and editing
Photomontage and collages
Icons and symbols
Storyboarding design
Visual narrative
(including creative ways to display and show data)

WAYFINDING AND SIGNAGE DESIGN
Wayfinding and signage for exhibitions
Graphics for architecture
Signage design
Exhibition and fair visual communication

SOCIAL AND WEB IDENTITY
Website visual design
Social media design
Online advertising and banner
Newsletter