ME BRAND

Designed for Success
71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
mebranddesign.com

ME BRAND Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$150/hr
Year Founded
2019

ME BRAND is a boutique brand and packaging design studio helping ambitious businesses show up properly.

We partner with founders and growing teams across retail, e-commerce and FMCG to build brands that are clear, confident and commercially strong not just nice looking. Every decision starts with strategy, so the work performs in the real world, not just on a mood board.

Based in London and working globally, we collaborate remotely with founders and teams wherever they're based.

From brand identity and packaging to digital and marketing assets, we create cohesive systems that connect every touchpoint. The result is design that feels consistent, professional and ready to scale.

Our packaging work goes beyond visuals. With deep experience in production, substrates, print finishes and supplier management, we understand how things are actually made. We design with manufacturing, compliance and cost-efficiency in mind, ensuring ideas translate smoothly from concept to shelf.

Think of us as your in-house creative team without the overhead. We work closely, communicate clearly and remove complexity so projects move faster and decisions feel easier.

With over 25 years of senior retail and brand experience, including leadership roles with iconic British brands such as Ted Baker and Cath Kidston, we bring big-brand standards with boutique agility.

If you're looking for a long-term creative partner rather than a one-off designer, youre in the right place.

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Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Naming
  • Product Marketing
Creative Expertise
Creative Expertise
  • Creative Copywriting
  • Creative Strategy
  • Editing
  • Illustration
  • Photography
Digital Marketing Expertise
Digital Marketing Expertise
  • Content Creation
  • Copywriting
  • Digital Media
Direct Marketing
Direct Marketing
  • Catalogs
  • Direct Mail
  • Flyers
  • In-house Direct Marketing
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Logo Animation
  • Visual Communication
Web Design Expertise
Web Design Expertise
  • Landing Page Design
  • Website Redesign

Industries

  • Consumer Goods
  • Corporate Services
  • Design
  • Beauty
  • Fashion
  • Food and Beverage
  • Retail
  • Luxury
  • Supplements
  • eCommerce

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

ME BRAND Portfolio

ME BRAND - Brand Identity, Packaging & Strategic Repositioning
Package Design
Brand Identity, Packaging & Strategic Repositioning
$5K - $20K
2 Months
2025

ME BRAND Reviews


Reviews from DesignRush are available on this profile.
I enjoyed working with ME BRAND to create our brand guidelines and was very happy with the quality of the final brand guidelines after all the work that was put into them. I'm currently using the guidelines to build out our website, and we'll be using them for our social media content and to help direct our brand as well. "
Project Name: Brand Guidelines
Project Type:
Branding
Company size:
Under 49
Industry:
Health, Wellness and Fitness
I worked with Kitty Lai from Me Brand on brand development for my natural health brand, and had a very positive experience.At the time, we needed more than a logo. We were looking for a premium, credible brand direction with clear positioning and a consistent visual system that could guide future website, packaging, and marketing work. Kitty understood this from the start.She took a thoughtful, strategic approach. She researched the category and competition carefully, asked good questions, and paid attention to the customer we were trying to reach. I also appreciated that the logo concept was not generic. She explored historical and anatomical references, which gave the identity a more distinctive and meaningful foundation.Kitty has a strong eye for colour, proportion, and overall brand feel. She provided several design and colour directions, which made the process collaborative and helped me choose a direction with confidence. The final work included positioning, visual identity, colour palette, typography, tone of voice, and practical usage rules.The deliverables were not just attractive they were useful. The brand guidelines gave us a clear framework for keeping the brand consistent across packaging, website pages, content, and future design work. In the natural health category, where trust and credibility matter, that consistency is important.Kitty was organized, responsive, thoughtful, and stayed on schedule. She handled revisions well and clearly cared about getting the brand right, not just making it look nice.I would recommend Kitty and Me Brand to premium brands looking for strategic clarity, a distinctive identity, and a brand system they can actually use. "
Project Name: Brand development
Project Type:
Branding
Company size:
Under 49
Industry:
Health, Wellness and Fitness
Before I worked with Kitty, I was frustrated. I had already spent thousands with other branding and design companies, and the results were honestly mediocre and very inflexible. Working with Kitty was completely different. She is an excellent communicator and very responsive, and she always lets me know in advance if she’s unavailable. She really listens, considers my ideas, explains her recommendations clearly, and still gives me the final choice. When she suggested a different direction to what I was thinking, she was right, and the results proved it. Because of her work, I now have clarity and confidence in my brand. The labels and mock-ups finally feel aligned with who we are. Her attention to detail and focus on the full customer journey is exceptional. "
Project Name: Collaborative branding and design partnership
Project Type:
Branding
Company size:
-
Industry:
Cosmetics
Before working with ME BRAND, our challenge was that we didn't have professional packaging, and our logo was out of date.The ME BRAND team was incredibly helpful in showing me several different branding and packaging concepts for my product until we found the perfect one. Since implementing the new design, we have received consistent feedback that our products look appealing, and clients are purchasing them more frequently.Working with ME BRAND has given me confidence and clarity in my path forward. "
Project Name: Branding and Packaging Redesign
Project Type:
Branding
Company size:
-
Industry:
Food & Beverages

ME BRAND Team Bios

Creative Director & Founder
Kitty Lai
Creative Director & Founder
Founder and Creative Director of ME BRAND, Kitty brings 25+ years of senior retail and brand experience. She guides clients with strategic clarity and hands-on leadership, partnering closely with teams to build cohesive, commercially smart brands that scale.

ME BRAND Clients

Scout Curated Wears
Angels Face
Cederberg Tea Company
Water Buffalo Ventures
Lovery
Aquatic Experts
KIT LONDON
Padel Club Australia
Coletti Coffee
Finesse City
Orblue
Super Developments
Weight Eight
Simply Glamr
Essential Pal
Sassy Comms
Turning Dreams to Reality
Kitchen Curated
Swellow
Akatva
Flavorly
Purple Lady Bug
Prosper Property

ME BRAND Awards

ME BRAND - Award 1
ME BRAND - Award 2
ME BRAND - Award 3
ME BRAND - Award 4
ME BRAND - Award 5