MINTO Vietnam

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Pioneering The Next Big Thing In Marketing
5 Nguyen Gia Thieu, Xuan Hoa Ward, Ho Chi Minh, 700000, Vietnam
https://www.mintovietnam.com
MINTO Vietnam

MINTO Vietnam Overview

Year Founded
2021
Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Inquire
Minto Vietnam is a full-service marketing agency in Ho Chi Minh City that helps international brands launch and grow in Vietnam. Primarily, it builds campaigns around characters, wherein it uses its own character library and licensed properties to carry brand messages across social, retail, packaging, and live events.

The agency's work covers:
  • Character marketing, including mascot design and character licensing
  • Branded messaging stickers
  • Digital marketing and public relations
  • Creative services and packaging design
  • Events and brand activations

Minto Vietnam is part of Minto Inc., which began in 2008 as a Tokyo character studio behind some of the world's most downloaded sticker characters.

The agency has worked with AEON Vietnam, Viettel, Viettel Post, O'Food, and Jongga. Its character marketing work has also been covered by Advertising Vietnam.

MINTO Vietnam Portfolio

MINTO Vietnam - Parenting Insight & IMC Campaign for Vietnam Launch
Creative Strategy
Parenting Insight & IMC Campaign for Vietnam Launch
Education
$20K - $100K
9 Months
2026
MINTO Vietnam - Multi-Country Always-on Social Content Strategy & Execution for Pokémon
Social Media Marketing
Multi-Country Always-on Social Content Strategy & Execution for Pokémon
Entertainment
$5K - $20K
12 Months
2026
MINTO Vietnam - Strategic Brand Reframing & IMC Campaign
Creative Strategy
Strategic Brand Reframing & IMC Campaign
Finance
$20K - $100K
9 Months
2026
MINTO Vietnam - IMC CAMPAIGN "Ngon Có Tiếng!!"
Creative Strategy
IMC CAMPAIGN "Ngon Có Tiếng!!"
Food and Beverage
$20K - $100K
8 Months
2025
MINTO Vietnam - AEON Mall Tân Phú Celadon WonderMaze Christmas Experience Campaign
Event Marketing
AEON Mall Tân Phú Celadon WonderMaze Christmas Experience Campaign
Retail
$5K - $20K
6 Months
2025
MINTO Vietnam - Content Strategy for Delta Force
Social Media Marketing
Content Strategy for Delta Force
Entertainment
$5K - $20K
12 Months
2025
MINTO Vietnam - Rico Mascot Creation & Cultural Brand Storytelling
Creative Services
Rico Mascot Creation & Cultural Brand Storytelling
Retail
$5K - $20K
6 Months
2025
MINTO Vietnam - Branded Character System for New Product Launch
Creative Services
Branded Character System for New Product Launch
Food and Beverage
$5K - $20K
6 Months
2025
MINTO Vietnam - Mascot Sticker Pack for Daily Brand Engagement
Creative Services
Mascot Sticker Pack for Daily Brand Engagement
Food and Beverage
$5K - $20K
6 Months
2025
MINTO Vietnam - Tet Packaging Campaign for Aomori Apple
Creative Services
Tet Packaging Campaign for Aomori Apple
Food and Beverage
$5K - $20K
6 Months
2024
MINTO Vietnam - Premium Mascot Costume Production for Viettel Post
Creative Services
Premium Mascot Costume Production for Viettel Post
$5K - $20K
5 Months
2024
MINTO Vietnam - Summer App Acquisition Event with Usagyuuun
Event Marketing
Summer App Acquisition Event with Usagyuuun
Retail
$5K - $20K
6 Months
2024
MINTO Vietnam - NFTastic World - Usagyuuun Character Licensing for Dagora NFT Ecosystem
Creative Services
NFTastic World - Usagyuuun Character Licensing for Dagora NFT Ecosystem
NFT
$5K - $20K
6 Months
2024
MINTO Vietnam - Conan Sticker Listing - Zalo Sticker Campaign for Tagger
Creative Services
Conan Sticker Listing - Zalo Sticker Campaign for Tagger
Entertainment
$5K - $20K
6 Months
2024
MINTO Vietnam - Vani Flavor Characters - Brand Character System for User Engagement
Creative Services
Vani Flavor Characters - Brand Character System for User Engagement
Finance
$5K - $20K
6 Months
2024
MINTO Vietnam - Semir - Integrated Launch Campaign for Young Consumers in Vietnam
Creative Strategy
Semir - Integrated Launch Campaign for Young Consumers in Vietnam
Fashion
$20K - $100K
9 Months
2024
MINTO Vietnam - meCall Ring Ring Character-led Product Launch
Creative Strategy
meCall Ring Ring Character-led Product Launch
Media & Communications
$20K - $100K
6 Months
2023
MINTO Vietnam - CRAFTING THE BRAND CHARACTER DUO THAT REPRESENTS THE GONG CHA'S PERSONALITY
Creative Services
CRAFTING THE BRAND CHARACTER DUO THAT REPRESENTS THE GONG CHA'S PERSONALITY
Food and Beverage
$5K - $20K
6 Months
2023
MINTO Vietnam - Gyuuun Café - Usagyuuun Pop-up Experience at Color Fiesta
Event Marketing
Gyuuun Café - Usagyuuun Pop-up Experience at Color Fiesta
Entertainment
$5K - $20K
6 Months
2023
MINTO Vietnam - LISTING VIETNAM'S MOST FAMOUS IPS
Creative Services
LISTING VIETNAM'S MOST FAMOUS IPS
Entertainment
$5K - $20K
6 Months
2023
MINTO Vietnam - Uniswap Vietnam Event - Local Community Engagement & Brand Experience
Event Marketing
Uniswap Vietnam Event - Local Community Engagement & Brand Experience
NFT
$5K - $20K
6 Months
2023
MINTO Vietnam - ALTO Vietnam Journey - Branded Client Experience for PT ALTO Network
Brand Strategy
ALTO Vietnam Journey - Branded Client Experience for PT ALTO Network
Fintech
$5K - $20K
6 Months
2022
MINTO Vietnam - Licensed Character Frames - Photo Experience Enhancement for Life4Cuts
Creative Services
Licensed Character Frames - Photo Experience Enhancement for Life4Cuts
Retail
$5K - $20K
6 Months
2022
MINTO Vietnam - Cultural Mascot Creation for Market Entry
Creative Services
Cultural Mascot Creation for Market Entry
Retail
$5K - $20K
6 Months
2022
MINTO Vietnam - Modern Packaging System Redesign for Hotpot Product Line
Creative Services
Modern Packaging System Redesign for Hotpot Product Line
Food and Beverage
$5K - $20K
6 Months
2022
MINTO Vietnam - Zoo Booth Experience - Event Activation for Color Fiesta
Creative Services
Zoo Booth Experience - Event Activation for Color Fiesta
Food and Beverage
$5K - $20K
6 Months
2022

Industries

  • Food and Beverage
  • Education
  • Beauty
  • Finance
  • Fashion
  • Retail
  • Travel
  • Insurance
  • Hospitality
  • Health Care

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate
Audio Production Expertise
Audio Production Expertise
  • Audio Post-Production
  • Online Audio Mastering
Branding Expertise
Branding Expertise
  • Brand Strategy
Creative Expertise
Creative Expertise
  • Creative Strategy
Digital Marketing Expertise
Digital Marketing Expertise
  • Digital Media
  • Marketing Consulting
  • Performance Marketing
PPC Expertise
PPC Expertise
  • Display Advertising
  • Facebook Advertising
  • Google Ads
  • YouTube
Product Design Expertise
Product Design Expertise
  • Digital Design
SEO Expertise
SEO Expertise
  • On-Page Optimization
Social Media Expertise
Social Media Expertise
  • B2B Social Media Marketing
  • Community Management
  • Facebook
  • Influencers
  • Instagram
  • LinkedIn
  • Social Media Consulting
  • TikTok
Video Production Expertise
Video Production Expertise
  • 3D Animation
  • Animation Production
  • Interviews / Testimonials
  • Scriptwriting
  • Social Media Videos
  • Video Directing
  • Video Editing
  • Video Filming

MINTO Vietnam Clients

HSBC
Shinhan Bank
Viettel
Daesang
Uniswap
Life4cuts
TV Tokyo Corporation
The Pokémon Company
Meta
Aeon

MINTO Vietnam Reviews


Reviews from Google Maps are available on this profile.
I am very pleased with the team Minto Vietnam. They are an agency I trust, and communication with them throughout the project was excellent. In particular, the team has a deep understanding of customer psychology and provides constant support to ensure the work proceeds efficiently and achieves the best possible results. I will certainly recommend them to others for future collaborations. "
Nguyễn Nhật Gia Huy's Review Sourced from Google
Definitely an expert in character marketing. We’re really impressed with their insightful ideas and excellent skills in creating brand mascots and contents related to characters. Besides, the team is friendly and always supportive. Look forward to collaborating again. "
Hà Thanh Thư Ngô's Review Sourced from Google
I am blown away by the exceptional work of this character marketing agency created. Their team was passionate, skilled, and went above and beyond to ensure our success. Thanks to them, we have achieved outstanding results that have surpassed our expectations. Definitely recommend! "
Windy Trịnh's Review Sourced from Google

MINTO Vietnam Team Bios

CEO
Kazuhiro Mizuno
CEO

Kazuhiro Mizuno has 25 years of experience building mobile apps and content platforms. As CEO of tekunodo, he oversaw apps like Touch the Numbers, with over 10 million combined downloads. He focuses on Web3 tools for manga and anime creators.

Managing Director
Shinto Okukawa
Managing Director

Shinto Okukawa has over 10 years of experience in digital content and Japanese character licensing. After working in business development at Quan, he became director of its Vietnam branch in 2020 to build licensing and marketing services there.