Best Event Marketing Companies

Companies
Rankings updated: May 24, 2024
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  • Accelerate Your Success with B2B Integrated Marketing.
    Sagefrog Marketing Group is a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial and business services. With offices in Doylestown (PA), Philadelphia (PA)  [... view the full profile of Sagefrog Marketing Group]
    Doylestown, Pennsylvania
    Under 49 $160/hr $1,000 - $10,000
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  • Callbox

    We are largest provider of sales lead generation services helping businesses increase their revenue.
    Callbox is a worldwide recognized leader in B2B Lead Generation powered by AI and human expertise, having been one of the top lead generation and appointment setting experts for the past many years.  [... view the full profile of Callbox]
    Los Angeles, California
    500 - 999 Inquire Inquire
    VISIT WEBSITE
  • Zaya Production

    VIDEO & PHOTOGRAPHY PRODUCTION COMPANY FOR BUSINESS & STARTUPS
    We collaborate, develop, create & produce Commercials, Music Videos, Films, Fashion, Creatives & TV Series.  [... view the full profile of Zaya Production]
    Irvine, California
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Management Events

    Innovative growth organization with plenty of inspiring career opportunities. Get to know us!  [... view the full profile of Management Events]
    Helsinki, Finland
    500 - 999 Inquire Inquire
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  • Tigris Events

    Unleash Unforgettable Experiences with Tigris Events
    As an 18-time award-winning brand experience agency, Tigris Events specializes in dynamic event staffing, planning, and experiential marketing. Since 2004, we have been creating and executing  [... view the full profile of Tigris Events]
    Toronto, Canada
    1000 & Up Inquire Inquire
    VISIT WEBSITE
  • Go Inspo

    We Make Staffing Events Easy!
    At GoInspo, we believe in the power of strategy and inspiration to engage and bring audiences together. Our mission is to provide our clients with the experiential marketing they need to produce  [... view the full profile of Go Inspo]
    Salt Lake City, Utah
    1000 & Up $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Chris Sidoruk Media

    My goal is to tell visual stories for businesses, and to connect brands with their audiences.
    Chris Sidoruk Media is a professional photographer and video production service provider in Connecticut, New York, and New England. My services include concert photography, event photography  [... view the full profile of Chris Sidoruk Media]
    Shelton, Connecticut
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Cryptorsy

    Web3 marketing studio that makes you always bullish
    Web3 marketing studio that makes you always bullish  [... view the full profile of Cryptorsy]
    Dubai, United Arab Emirates
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Levo

    Advertising, Branding & Digital Agency in Tulsa
    We are Levo, a full-service design and marketing agency in Tulsa, Oklahoma. We are a virtual collective of doers, innovators, strategists, promoters and creators. Since 2013, we've specialized in  [... view the full profile of Levo]
    Tulsa, Oklahoma
    Under 49 $125/hr Inquire
    VISIT WEBSITE
  • STOUT Creative

    We Make Ideas Work
    STOUT Creative is an Atlanta-based creative marketing agency working with regional and national clients to help build their brands, perfect their positioning, grow key accounts and sell more to their  [... view the full profile of STOUT Creative]
    Atlanta, Georgia
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
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  • McConnell Marketing

    A comprehensive hospitality marketing agency
    Established in 1991, McConnell Marketing emerges as a comprehensive agency specializing in hospitality marketing.  [... view the full profile of McConnell Marketing]
    Canfield, Ohio
    Under 49 $100/hr Under $1,000
    VISIT WEBSITE
  • EP Agency

    EP Agency is an award-winning Australian strategic and creative experiential agency.  [... view the full profile of EP Agency]
    Sydney, Australia
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Bizzabo

    Stop managing events, start creating experiences with Bizzabo's Event Experience!  [... view the full profile of Bizzabo]
    New York City, New York
    500 - 999 Inquire Inquire
    VISIT WEBSITE
  • Pink Caviar Events

    Professional & stress-free Event Management and Marketing services in Sydney. We take the stress out of events!  [... view the full profile of Pink Caviar Events]
    Sydney, Australia
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • MKG Events Pty Ltd

    We specialise in providing high quality event management services (Live, Webinars, and Hybrid) in AU.  [... view the full profile of MKG Events Pty Ltd]
    Sydney, Australia
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • MPC Agency

    MPC Agency is an event company located in Stockholm. We have 21 years of experience and relationship-building activities and well gladly customize business activities for companies and their clients.  [... view the full profile of MPC Agency]
    Stockholm, Sweden
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Epitome of Efficiency - Your Partner in B2B Design & Branding
    Conquest Creatives is a corporate design and branding agency, specialising in the B2B2B space. As encapsulated in our tagline, 'Epitome of Efficiency', we are service-oriented and always ensure the  [... view the full profile of Conquest Creatives]
    Singapore, Singapore
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Altlier

    Web Design & Digital Marketing Agency | London
    We're an award-winning web design and digital marketing agency for service-based businesses. We're based in London, UK, but we work internationally. Get in touch with us to see how can create  [... view the full profile of Altlier]
    London, United Kingdom
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Your recipe for efficient marketing.
    A full-service global marketing agency offering the expertise of over 40 specialists for the cost of a single marketing director.  [... view the full profile of Kamreno -Global Marketing Agency]
    London, United Kingdom
    Under 49 $90/hr $1,000 - $10,000
    VISIT WEBSITE
  • ImagiCorps

    ImagiCorps delivers full-service experiential marketing. Let us tell your brand's story.
    ImagiCorps is a full-service experiential marketing agency that specializes in the design, engineering, fabrication and installation of retail experiences, branded environments, exhibits, events  [... view the full profile of ImagiCorps]
    Redmond, Washington
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • SWW Marketing

    Developing your digital space.
    We provide marketing support and business development services. Our expertise lies within the manufacturing and construction industries. Our practical approach to marketing ensures maximum results  [... view the full profile of SWW Marketing]
    Cambridge, United Kingdom
    Under 49 $80/hr Inquire
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  • Dossier Media

    Integrated Paid Media Agency | Full-Funnel Media Strategy, Planning, & Buying.
    Dossier Media is a boutique integrated media planning and buying agency specializing in paid media management and developing comprehensive full-funnel strategies to elevate brands. Our core mission is  [... view the full profile of Dossier Media]
    Dallas, Texas
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Nomadigo

    Your Vision, Our Foundation. You Build It. We Sell It.
    At Nomadigo, we offer commercial video production and events services across diverse sectors with 300+ projects. We offer flexible pricing, making us startup-friendly. Our full-service approach covers  [... view the full profile of Nomadigo]
    Herzliya, Israel
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Billboard Express

    #1 Choice for Mobile Billboards.
    As we set our sights on the future, Billboard Express, Inc. aspires to expand its global footprint and sustain its tradition of innovation in the ever-evolving advertising landscape. Our unwavering  [... view the full profile of Billboard Express]
    Rancho Santa Margarita, California
    Under 49 $150/hr Under $1,000
    VISIT WEBSITE
  • Envisionary Studio

    Capture the FUTURE
    We create an optimistic future for YOU through unequaled business, branding, social, and marketing.  [... view the full profile of Envisionary Studio]
    Newport Beach, California
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • PRO-FOUND

    Never Waste Money on Advertising Again!
    Stephanie Miller, creator of The PRO-FOUND Process, is the marketing partner local business owners choose when they want to get noticed, get found, and to generate a buzz around their business using  [... view the full profile of PRO-FOUND]
    Steuben, Maine
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Mediamark Digital

    Your Trusted Marketing and PR Partner
    We are your all-in-one solution for crafting success in the digital landscape. Whether you're looking to boost your brand's online presence with PR and advertising, capture attention with outdoor and  [... view the full profile of Mediamark Digital]
    Lewes, Delaware
    Under 49 $200/hr $1,000 - $10,000
    VISIT WEBSITE
  • We are a full service Conference, Incentive, Marketing, Production, Events and Destination Management company offering outcome specific event solutions and experiences.  [... view the full profile of ID Events Australia]
    Sydney, Australia
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Cvent

    Get best practices, tips & news on the events & hospitality industry. We provide Event Tech for your Virtual Events and Hybrid Events of all sizes!  [... view the full profile of Cvent]
    Tysons, Virginia
    1000 & Up Inquire Inquire
    VISIT WEBSITE
  • 4CDesignWorks

    Your Award-winning Strategic Marketing, Branding, & Web Design Partner
    4CDesignWorks is an award-winning dynamic strategic marketing and branding design agency serving local, national and international clients.  [... view the full profile of 4CDesignWorks]
    Verona, Pennsylvania
    Under 49 $115/hr $1,000 - $10,000
    VISIT WEBSITE
  • Elevate My Brand

    We Make Digital Strategy & Live Events More Fun.
    Elevate My Brand (EMB) is your go-to agency for digital strategy and live events. With our unique approach and tailored solutions, we help new and established brands stand out. From comprehensive  [... view the full profile of Elevate My Brand]
    Los Angeles, California
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Jack Morton

    Creating Extraordinary Experiences.
    Jack Morton is a global brand experience agency that creates experienced brands by delivering extraordinary, unforgettable experiences. Our dedicated team of experts is committed to being  [... view the full profile of Jack Morton]
    Boston, Massachusetts
    1000 & Up Inquire Inquire
    VISIT WEBSITE
  • Enterie

    Go Global. Act Local.
    We are a network of Public Relations agencies that will help you in 80+ countries to tell your story, enter foreign markets, launch your products and services, or just send your business news to the  [... view the full profile of Enterie]
    Warszawa, Poland
    Under 49 $200/hr $1,000 - $10,000
    VISIT WEBSITE
  • Awakened Films

    New Jersey Video Production Services
    Awakened Films is a New Jersey Video Production Company, and NJ Production Studio Facility that produces commercials, corporate videos, narrative filmmaking, and nonprofit fundraising films. Awakened  [... view the full profile of Awakened Films]
    Madison, New Jersey
    Under 49 $199/hr $10,000 - $25,000
    VISIT WEBSITE
  • Lead Love

    HubSpot CRM & Revenue Operations Solutions
    Lead Love is a standout Revenue Operations agency specializing in HubSpot-centered tech stacks. We are a team of CRM architects, BI analytics aficionados, and marketing + sales operations veterans.  [... view the full profile of Lead Love]
    Los Angeles, California
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Defy

    You have a choice: To follow or Defy.
    Multidisciplinary creative shop, based in Philadelphia, PA.Formerly [ 2 one 5 ] Creative.Established 2001.Reimagined 2021.  [... view the full profile of Defy]
    Philadelphia, Pennsylvania
    Under 49 $150/hr Inquire
    VISIT WEBSITE
  • We Film Events

    Vancouver Live Streaming & Event Videography
    We Film Events specializes in filming conferences, seminars and workshops with between 50 - 1,000 attendees, and enable their clients to amplify their impact.   [... view the full profile of We Film Events]
    Vancouver, Canada
    Under 49 $60/hr Under $1,000
    VISIT WEBSITE
  • Our passion is your success.
    South West Vision holds the conviction that groundbreaking marketing transcends mere advertising; it embodies the art of creative disruption and strategic thinking. We are dedicated to fostering  [... view the full profile of South West Vision]
    Essen, Germany
    Under 49 $95/hr $1,000 - $10,000
    VISIT WEBSITE
  • Black Dog Marcom

    Elevating brands through storytelling for decades to solve their most pressing marcom needs.
    Black Dog Marcom is a boutique marketing and communications management agency specializing in storytelling. We help B2B and B2C companies, as well as non-profit organizations, refine and elevate their  [... view the full profile of Black Dog Marcom]
    Bedford, Massachusetts
    Under 49 $85/hr $1,000 - $10,000
    VISIT WEBSITE
  • ZIGMA8

    Communications; Solved.
    Dr. Mir Damoon Mir established the multinational advertising, marketing, and branding agency known as Zigma8 | 360° creative communications in 2014. The company's headquarters are located in Tehran  [... view the full profile of ZIGMA8]
    Tehran, Iran
    Under 49 $80/hr $10,000 - $25,000
    VISIT WEBSITE
  • Marketing, simplified.
    PM Solutions specializes in advertising and content marketing for social media, websites, print, radio, billboards and blogposts. The focus is on brand promotion, SEO, increasing visibility, digital  [... view the full profile of ProMailing Solutions]
    Los Angeles, California
    Under 49 $65/hr Under $1,000
    VISIT WEBSITE
  • Redefining Brand Experience with OBE: Experience-Led Marketing Mastery
    On Board Experiential (OBE) is an award-winning, experience-led agency that believes experiential marketing is any way a brand engages people.  [... view the full profile of On Board Experiential (OBE)]
    Los Angeles, California
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • Framework Films

    Simplify your production workflow
    Framework Films is a full-service creative media production house specializing in ultra high definition (UHD) aerial, drone, timelapse, hyperlapse, motion stabilized cinematography, motion graphics  [... view the full profile of Framework Films]
    Los Angeles, California
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Event Marketer

    The world's most respected provider of content on experiential and event marketing.  [... view the full profile of Event Marketer]
    Norwalk, Connecticut
    500 - 999 Inquire Inquire
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  • Event Industry News (EIN) is an online magazine that provides the latest news, marketing, views, and reviews to the events industry.  [... view the full profile of Event Industry News]
    Retford, United Kingdom
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Live Nation is the country's largest organizer of concerts and events. From e-mail campaigns, live broadcasting, to event marketing.  [... view the full profile of Live Nation Sweden]
    Stockholm, Sweden
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • Swedens largest entertainment group, Stureplansgruppen is active across the restaurant, entertainment, congress, contract catering, hotel and experience industries in Stockholm, Gothenburg, Visby and  [... view the full profile of Stureplansgruppen]
    Stockholm, Sweden
    1000 & Up Inquire Inquire
    VISIT WEBSITE
  • Revolve is a Live Communication agency that connects people with brands, creating spectacular events worldwide. We make sure companies achieve their goals by producing event marketing and activating  [... view the full profile of Revolve Concept Management AB]
    Gothenburg, Sweden
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Onemotion IMC

    Onemotion is an integrated full-service agency. Our offering IMC Integrated Marketing Communications is the first of its kind. The model has been developed to service marcom departments across the  [... view the full profile of Onemotion IMC]
    Stockholm, Sweden
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • Fueling Your Brand's Journey Forward
    Promotional Management Group (PMG) is a pioneering event management agency committed to delivering seamless and efficient solutions to its clients. With a focus on simplicity and effectiveness, PMG's  [... view the full profile of Promotional Management Group]
    Charlotte, North Carolina
    Under 49 Inquire Inquire
    VISIT WEBSITE
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Event Marketing Agency Hiring Guide

What is an event marketing agency?

An event marketing agency is a specialized agency that plans, organizes, and manages events, as a strategic marketing and communication channel for brands and organizations. Simpler put, an event company promotes a brand, product, or service before, during, and after an event.

It generates leads, converts customers, boosts brand presence, and improves customer relationships. Businesses can host, co-host, sponsor, speaker, or be a participant in the event. The events can be virtual, in-person, or a hybrid of both.

Event marketing agencies promote:

  • Exhibitions and conferences
  • Trade shows and expositions
  • Seminars
  • Pop-up shops
  • Workshops
  • Product demonstrations
  • Launch parties and celebrations
  • Charities and fundraisers
  • Seminars and webinars
  • Festivals and concerts
  • Customer VIP events

Event marketing teams are usually composed of the following roles:

  • Project manager or event marketing manager: Develops the marketing strategies for the entire campaign and oversees their implementation. They are also the client’s point person.
  • Designer: Creates all the visuals for event promotion, from posters to swag and merchandise.
  • Event videographer and photographer: Documents the event for marketing purposes and manages its livestreaming.
  • Content strategist: Crafts the copy for the event, including announcements, landing pages, press releases, and blogs.
  • Social media manager: Manages event-related content on brand’s social media channels. It also handles social media ads and community management.
  • Public relations (PR) specialist: Coordinates with magazines, newspapers, and other relevant media outlets to promote your event. It crafts compelling press releases, pitches story ideas to journalists, arranges interviews, and secures media coverage.

The event marketing agencies ensure that each event reflects the client's brand and offer tailored experiences for attendees. They work closely with partners and sponsors to boost event visibility. After the event, they keep attendees engaged, handle crises, and plan for any unexpected situations to ensure a successful outcome.

The global event industry was worth $890 billion in 2020 and will reach over $2 trillion by 2028. The US has the highest number of conferences and trade shows, listing 41,000 events on 10times.com. Second is the UK, with 7,600 events. 

What does an event marketing firm do?

An event marketing firm works closely with clients to develop, plan, and execute events that align with client’s marketing goals and target audience’s preferences. It creates memorable experiences to engage attendees, foster loyalty, and drive desired outcomes – lead generation, sales, publicity, etc.

Its services include:

  • Event strategy development: Working closely with the client to develop the event’s key objectives, theme, budget allocation, timeline, and logistics plan.
  • Creative design and branding: Designing exhibits, promotion materials, and other visual elements needed for the event and aligning it with the client’s brand identity.
  • Event planning and execution: Managing event logistics, third-party vendors, material production, and staffing.
  • Marketing and promotion:
    • Remarketing: Re-engaging previous leads, customers, or website visitors to attend your event.
    • Social media marketing: Leveraging social platforms to promote your event and brand.
    • Email marketing: Sending emails to nurture leads, promote products and services, and maintain customer relationships.
    • Paid advertising: Strategic placement of paid advertisements to reach specific audiences and drive conversions.
    • Traditional marketing: Using conventional marketing channels, like print, radio, and television to promote your event, brand, product, or service.
    • Public relations (PR): Building and maintaining a positive brand image through reliable media outlets, influencers, and other mediums.
  • Sponsor acquisition and management: Managing relationships with sponsors, fulfilling their obligations, and ensuring they receive the agreed-upon benefits and exposure.
  • Content production: Crafting relevant videos, blogs, graphics, and other content to engage audiences.
  • Attendee engagement: Developing strategies to attract and retain attendees before, during, and after the event.
  • Crisis management: Building a comprehensive crisis management plan that outlines protocols for handling emergencies and unforeseen issues.

Most event marketing firms specialize in planning, execution, and optimization of events to maximize their impact on brand promotion. They also offer services like traditional marketing firms, such as branding, digital marketing, and advertising, but their primary focus is events.

One instance of event marketing services is Cummins example. It worked with event marketing agency Hamilton to boost audience engagement and brand visibility during the CONEXPO 2023. Hamilton designed an immersive experience for the client’s exhibit booth and used large LED screens and hanging signs. It also included private rooms at the back of the booth so the Cummins staff could further attend to interested buyers.

Additionally, the event marketing company placed sensors in different areas of the exhibit to measure attendee interest areas, engagement duration, and active participation. By the end of the event, it recorded 4,9000 attendees, 95% of whom were exposed to the Cummins exhibit and spent an average dwell time of 15 minutes.

What is the difference between event marketing and experiential marketing?

The difference between event marketing and experiential marketing lies in their approach: event marketing promotes events to achieve marketing goals, while experiential marketing aims to create immersive and interactive experiences that establish a deeper emotional connection with the brand.

Event marketing

  • Centers around events such as conferences, trade shows, product launches, anniversary and celebrations to engage with target audiences.
  • Aims to increase brand visibility, product awareness, and customer loyalty through planned events.
  • Involves direct interaction with participants but within the context of the event.

Experiential marketing

  • Seeks to engage consumers through experiences, such as using virtual and augmented reality technology and building pop-up booths.
  • Creates a strong emotional impact and lasting memories associated with the brand.
  • Often uses elements of surprise, innovation, and personalization to deepen the consumer's connection to the brand.

How much do event marketing companies charge for their services?

Event marketing companies charge about 15% to 20% of the anticipated gross revenue of an event. For example, a tech conference aiming to sell 500 tickets at $200 each, would bring a potential revenue of $100,000. Applying the 15%-20% budget rule, event marketing company would charge between $15,000 to $20,000 for its services.

The top 50 event marketing companies on DesignRush charge $116 per hour. 14.3% of event marketing agencies on DesignRush accept projects with a minimum budget of less than $1,000, while only 1.5% require a minimum budget of at least $50,000.

Given the diversity of event types, there is no one-size-fits-all pricing model for event marketing services. However, several key factors affect their pricing structure:

  • Event goals: Marketing complexity varies with event goals. A concert for 10,000 requires multiple marketing strategies and campaigns compared to a 100-person conference.
  • Target audience: Marketing approaches depend on the audience. VIP events might use email marketing and in-app notifications, while public events require social media, content marketing, PR, and other marketing strategies, raising costs.
  • Services: The choice of services like AR, live streaming, and influencer marketing greatly impacts the total marketing cost.
  • Level of competition: High-demand markets lead to higher ad costs and more aggressive strategies, increasing expenses.
  • Event popularity: Promoting popular annual events like Comic-Con requires less marketing than promoting a new event started by a small brand.

Why should I hire an event promotion company?

You should hire an event promotion company because it has the expertise, extensive networks, and tools that increase chances for the success of your event. These companies create buzz and awareness, ensuring that your event attracts your target audience.

By entrusting your event to marketing professionals, you can drive new leads and customers, increase customer engagement and loyalty, collect customer data, and get strategic partnerships for your business.

Here are more reasons to hire an event promotion company:

  • Leverage expertise: 72% of market leaders say that in-person events drive value to a business. Event marketing firms know how to maximize event return on investment (ROI), have strong industry connections with event suppliers and media outlets, and have a multidisciplinary team with expertise in event management, marketing, PR, and audience engagement.
  • Drive leads and customers: 67% of event marketers repot that attendance is the most important success metric. Event marketing agencies analyze data to create impactful event experiences and personalized marketing messages that attract and capture target audiences.
  • Increase customer engagement and loyalty: These agencies conduct Q&A sessions, live polls, livestreams, and community management to sustain audience engagement before, during, and after the event.
  • Collect and analyze customer data: Event marketing firms have certified expertise in using event technologies and marketing tools to help businesses make data-driven decisions. In fact, 80% of companies using event software report they are meeting or surpassing business goals.
  • Gain strategic partnerships: B2B event attendees rate an event’s success by the new business opportunities it generates. Event marketing agencies have a robust network of media outlets, influencers, and complementary businesses that can help promote their events and spur new business partnerships.

Cadillac is one brand that used the expertise of event marketing agencies to its advantage. It partnered with event marketing firm Jack Morton to increase the demand for its new electric vehicle (EV) during the US Open 2023.

Jack Morton helped create a 360-degree integrated takeover, providing strategically placed ad displays, an immersive theater experience, a 200+ VIP vehicle fleet, VIP hospitality for celebrities and influencers, on-court net signage, and stadium takeovers. It also produced content that featured Frances Tiafoe, Billie Jean King, and Venus Williams.

At the end of the 20-day activation, Cadillac reached 1.86 billion people via broadcast coverage and organic social media. It also improved brand awareness and its audience’s brand perception.

How do I choose the right event marketing firm for my business?

You can choose an event marketing firm by following these steps:

  1. Define your brand: Have a cohesive brand image for your business, from your visuals to your copy, as it will be the center of your entire event marketing strategy.
  2. Set your goals: Define SMART (specific, measurable, attainable, relevant, and timely) goals for the event, like how many leads you want to gain after the event, how many sales you want to earn after a product launch, or how many people you want to sign up to your email newsletter.
  3. Identify key performance indicators (KPIs): From number of attendees to social media engagement to customer acquisition, there are many ways to measure your event’s success. However, choose the KPIs relevant to your event goals and long-term business objectives.
  4. Determine your project scope: Define your target audience, budget, event location, event theme, event schedule, and market timeline.
  5. Research potential event marketing agencies: Look at their client list, case studies, technologies and tools, media partners, and list of services. Prioritize those with experience in your field, that provide the specific services you need.
  6. Do your due diligence: Check for certificates, awards, reviews, and testimonials. Focus on the agency’s ability to deliver results and project management style.
  7. Send a request for proposal: Outline your project scope and send it to your shortlisted event marketing agencies and request for proposal (RFP).
  8. Evaluate its communication style: Communication plays a crucial role in the success of an event, so assess how responsive the agency is to your messages.
  9. Conduct interviews: Set up an interview with potential agencies, ask questions related to your campaign, and pay attention to how they interact with you and your team. Choose an agency that aligns with your goals, values, and team dynamics.
  10. Request client references: Talking to former clients can give insight into how an event promotion company works, especially on the day of the event itself. Pay attention to how it works under pressure and its ability to solve problems on the spot.
  11. Select your event marketing firm: Contact your chosen agency and discuss contract and payment terms. Also, coordinate digital marketing channel accounts and event planning details.

If you need help finding the right event marketing agency, send us a message. Our team will customize a list of the top agencies for you according to your specific project requirements. Visit our Marketplace for more information.

How do I find the best event marketing agency on DesignRush that fits my budget?

You can find the best event marketing agency on DesignRush that fits your budget by using the website filters. They will help customize your search by hourly rates, minimum budgets, region, and company size.

Below are the most affordable event marketing agencies on DesignRush based on their hourly rates:

What are the key success metrics for an event marketing campaign?

The key success metrics for an event marketing campaign are registrations and check-ins, cost-to-revenue ratio, cost per opportunity, net promoter score (NPS), social media metrics, lead acquisitions, and conversions.

Here is a closer look at each of them:

  • Registration and check-ins: Compute the ratio of the people who registered vs. those who attended the event.
  • Cost-to-revenue ratio: Compare how much you earn from the event vs. how much you spend.
  • Cost per opportunity: Measures how much you spend to push leads and customers through your conversion pipeline.
  • Net promoter score (NPS): Send surveys to event participants to assess their satisfaction, gauge loyalty and predict future event attendance and engagement.
  • Social media mentions and engagement: Monitor social media reactions, likes, impressions, and reshares involving your brand, event, and branded hashtag.
  • Lead acquisition: Compute how many new leads you gained from the event.
  • Customer conversion: Track how many of your event leads become paying customers.
  • Total donations: For charity events, compute how much money was raised through the event compared to the final goal.

What questions should I ask when interviewing an event marketing company?

You can ask an event marketing company the following when interviewing it:

Its Relevant Background

  1. What types of events do you organize?
  2. How many events do you market a year? How do you manage your event calendar?
  3. Can you share your portfolio with us?
  4. Do you have experience with our niche?
  5. What type of event and industry do you specialize in?

Company Services and Processes

  1. What factors do you consider when doing an event marketing strategy?
  2. How do you plan and implement your event marketing services?
  3. What tasks do you outsource? How do you monitor external vendors?
  4. What event technology do you use?
  5. How do you ensure safety and security compliance before, during, and after the event?
  6. Can you walk me through your crisis management plan?
  7. Do you provide additional services aside from event marketing?
  8. What are your project management and communication styles? How does your team work under pressure?

The Project

  1. How early should I start promoting my event?
  2. How do you measure event success?
  3. How does your event marketing strategy help with my overall marketing goals?
  4. Who will be part of my team, and who will be the main contact person throughout the entire campaign, not just during the event?
  5. How will you coordinate with my event manager and internal team?
  6. What is your payment structure?

What are the best event marketing agencies in the US?

The best event marketing agencies in the US are the following:

  • George P Johnson Experience Marketing
    • 5.0 stars on Google (4 reviews)
    • Top clients: Porsche, Acura, Honda, Mazda, Volkswagen
  • Hamilton
    • 4.5 stars on Google (42 reviews)
    • Top clients: Cornerstone Building Brands, MailChimp, Cummins, Baxter, Zimmer Biomet
  • August Jackson
    • 5.0 stars on Google (7 reviews)
    • Top clients: Yale, UC Irvine, Duke University, University of Wisconsin, Hilton Hotels & Resorts
  • Brave Exhibits
    • 5.0 stars on Google (13 reviews)
    • Top clients: Komptech Americas, Sutherland Furniture, Anheart Therapeutics, CloudU, Genius NY
  • Impact XM
    • 4.1 stars on Google (28 reviews)
    • Top clients: Bell, AT&T Business, Ricoh, Liebherr, Longeviti Neuro Solutions

Scroll up and find more about these agencies and uncover additional leading event marketing agencies. All of them have been chosen based on successful projects, industry reputation, customer reviews, and team expertise. And if you want to further personalize your search, you can sort companies by location, budget size, hourly rates and reviews.

About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She used to write for DesignRush, focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.