NextEdge Studio is an AI video production studio based in Mumbai, founded in 2026. We work with brands in India, the UK, Australia and the Gulf.
What we make: brand and campaign films, commercials, product and catalogue video at scale, digital clones of founders and spokespeople, creator-style content for social and performance ads, and animated brand characters.
How we are different: everything is produced with AI. There are no models to book, no locations to hire, no crew to schedule and no reshoot when something changes. A brief becomes a storyboard, the storyboard is approved, and the film is delivered in days. Because the cost no longer scales with the number of looks, locations or variants, brands use us to make work they could not justify with a conventional shoot: a campaign look every season, video for every product rather than only the hero styles, a founder on camera every week without clearing a day.
Recent work: more than 1,400 on-model apparel videos for Rubick, made from flat product photographs and delivered in quality-checked batches. A 33-second luxury bag campaign film for Menaki with no model and no location, where the real product stays identical in every frame. A digital clone of The Crewman's founder (UK), built once from her photographs, who now fronts a recurring series without being filmed. FOMI, a brand mascot for FOMI Snax, built as a full character identity so he holds up in any campaign.
The studio is led by Abhishek Pandey, who spent over 13 years in media before founding it.
